Business Finance Hershey sales stunt? Claiming Halloween shortage, then retracting Hershey panicked the market announcing they would have limited Halloween supplies but has retracted. Was it hype or reality? Dawn Brotherton, Senior Staff WriterAugust 3, 2022
Business Finance U.S retail sales slow to bounce back as COVID winter approaches (BUSINESS FINANCE) U.S. retail sales aren't coming back as many had expected, as the nation braces for wintertime with COVID-19. Anais Dersimonian, Staff WriterNovember 30, 2020
Business Marketing How ecommerce brands can increase sales, even on tiny purchases (MARKETING) These tips and tricks are prime ways to boost the dollar amount spent at checkout and close more deals -- even on the... Jennifer YanoJuly 24, 2019
Business News Abercrombie hopes that sexifying their stores will ramp up sales (BUSINESS NEWS) Abercrombie is surviving the retail cull but in attempt to thrive in it, they are revamping their marketing. Natalie EarhartAugust 29, 2017
Business News JCPenney is trying hard to not follow other retailers foot steps (BUSINESS NEWS) JCPenney is trying to avoid extinction like so many other mall retailers, will their game plan make a difference? Natalie EarhartMay 16, 2017
Business News Coke’s new CEO is using retail’s scapegoat to explain declining sales (BUSINESS NEWS) Coke's sales are down and the company's new CEO has an interesting theory on why that's so. Helen IriasMay 12, 2017
Tech News Apple’s semi-believable excuse for iPhone sales being down (TECH NEWS) Apple reveals that their earnings are down this quarter for a second year in a row and then a less-than-credible excuse for... Andrew ClausenMay 10, 2017
Business News Chipotle earnings improve, but the company’s still “anemic” (BUSINESS NEWS) Chipotle's earnings are improving but the company is still losing all sorts of money. It doesn't help that they now have a... Lindsay HuberApril 28, 2017
Tech News Give your sales team the Charlie app and watch the magic happen (TECH NEWS) Charlie does the heavy lifting and removes the excuses of not knowing where to begin to find the information and not having... Roger JonesJanuary 9, 2017
Business News Big retailers have been lying to you about “sales,” now they’re in trouble (BUSINESS NEWS) Retailers have tried creative sales, and some methods have been the source of lawsuits, another of which is making national waves. Ellen Vessels, Staff WriterDecember 21, 2016
Business Marketing Drift converts leads and aces customer service for you (MARKETING NEWS) Drift is the newest way that small business can interact with customers visiting their website. Taylor Leddin, Staff WriterOctober 3, 2016
Business News Amazon Prime Day 2.0 – another flop? (BUSINESS NEWS) Last year, Amazon’s Prime Day wasn’t all it was cracked up to be. Was the company able to fix it this year... Jennifer Walpole, Sr. Staff WriterJuly 13, 2016
Business Marketing Sales success begins and ends with engagement Having success in sales isn't done with any magic bullet, so we asked an expert to tell us how they oversee success in a... Marti TreweMay 5, 2016
Business News Finally some good news for JCPenney JCPenney has been struggling for a long while - until now? It's sales are positive for the first time in a long time, and... Abigail White, Staff WriterJanuary 12, 2016
Business Articles Clothing stores lost $185M in November, it was just too nice outside While you were rejoicing in the 70 degree weather, basking in the warm November sunlight, clothing retailers were watching their money disappear. Amy OrazioDecember 21, 2015
Business Articles What is the Ambiguity Effect and how is it hurting your business? The Ambiguity Effect is a term that refers to our natural fear of the unknown. So, how did this apply to the psychology of... Hannah SchillingDecember 9, 2015
Tech News Beef up your sales funnel with inflowlive, capture more site visitors Just going into beta, inflowlive sends out emails to site visitors that fail to complete any form, increasing your chance of converting. Magic! Ellen Vessels, Staff WriterSeptember 6, 2015
Business News Amazon to outpace Macy’s and Kohls for clothing within two years Amazon could soon surpass Macy's in one unusual niche; with everything that Amazon sells it seems odd that this could become their hottest selling... Matt HufferJuly 24, 2015
Business Marketing How absolute statements can damage your sales efforts Absolute statements have a strong impact on sales, yet are often made by people selling services and goods. Brian ClarkJuly 13, 2015
Business Marketing The actual science behind what makes people spend money Want people to give you money for your product or service? Then you should get to know what really opens wallets. Jack Lloyd, Senior Staff WriterJuly 5, 2015
Business Articles 5 things startups need to do when trying to sign with big brands When startups are looking to expand and sign with big brands, it can be a daunting task, so we ask someone who's been there... The American Genius Staff WritersJune 18, 2015
Business Marketing Where do the most successful B2B sales come from? There's more to a sales pipeline than just turning leads into opportunities - which channels are producing the most successful leads that actually close? Marti TreweJune 15, 2015
Business Marketing The simple truth about generating more sales in modern times Professionals today are hoping to increase sales, but are doing so based on outdated assumptions. Here's how to earn more in modern times. Tinu Abayomi-PaulJune 8, 2015
Business News How does the Ben Franklin effect improve business? When a business associate does you a favor, it can be difficult to know how to reciprocate. The Ben Franklin Effect can help in... Dawn Brotherton, Senior Staff WriterMarch 12, 2015
Business Articles The top 3 sales blunders all boil down to this (Business) Sales blunders are common, and can hold any business back - know the most common errors in today's world and what they have... The American Genius Staff WritersNovember 21, 2014