Connect with us

Hi, what are you looking for?

The American GeniusThe American Genius

Tech News

Coffitivity: ambient coffee shop sounds right at your desk

Do you love the ambient noise of the coffee shop, but cannot make it there everyday? Stop by Coffitivity and get your fix to boost your productivity.



Coffitivity brings the coffee shop to you

Have you ever loaded up your laptop or tablet and headed to the coffee shop, just to get the ambiance? There is nothing better than a little background noise to help you feel more creative and productive. If the room is completely silent, the mind tends to wander to what you need to do when you get off work, the fight you had with a friend earlier in the day, or the millions of other things you need to do, but have not finished yet. And if there is too much noise in the room, you cannot focus at all, become easily frustrated, and lose your train of thought.

But, if you can find a happy medium between the two extremes, some little hum of background noise, you find yourself working a bit easier. And that feeling is only a click away with Coffitivity.

Why a coffee shop for background noise?

Justin Kauszler, founder and developer of Coffitivity said that he and his team members had been in and out of coffee shops and were getting quite a bit of work done, but “when he returned to his regular work space, in a subdued and sterile office, his productivity took a nose-dive.”

When his boss rejected his request to leave the office and work from a coffee shop, he and his colleagues decided that they would bring their favorite coffeehouses right to their computers. And it is not just his experience he relied on for the founding of Coffitivity; he has scientific research to back it up.

Advertisement. Scroll to continue reading.

In a study published in the December 2012 issue of the Journal of Consumer Research, researchers determined that a moderate level of ambient noise (70 decibels) enhanced productivity on creative tasks when compared to both lower noise levels (50 decibels) and higher levels of noise (85 decibels). This could explain why Kauszler produced better work in the coffee shop than at his desk.

A customizable ambient environment

Since you can adjust the volume on Coffitivity, as well as play your own music along with it, you can have a fully customizable, enjoyable, ambient environment. This is definitely a benefit over a traditional coffee shop. Plus, you do not have to leave your office to take advantage of it. You can increase your productivity without leaving the building and your boss will never know it is thanks for Coffitivity.

Coffitivity says it is “just enough noise to work,” and it lives up to that motto. They are currently developing an iOS/Mac app. You can sign up for updates on the development through the website.

Advertisement. Scroll to continue reading.

Jennifer Walpole is a Senior Staff Writer at The American Genius and holds a Master's degree in English from the University of Oklahoma. She is a science fiction fanatic and enjoys writing way more than she should. She dreams of being a screenwriter and seeing her work on the big screen in Hollywood one day.


Leave a Reply

Your email address will not be published. Required fields are marked *


American Genius
news neatly in your inbox

Subscribe to our mailing list for news sent straight to your email inbox.





This week on AG Live, we talk about the endless Twitter drama (and what establishment media has missed), the Apple lawsuit, AI art, and...

Opinion Editorials

It is easy to lose sight of everything on your to do list which makes hiring a personal assistant seem super attractive. But do...

Opinion Editorials

People at the top of their game work less, but with more focus - replicate their good habits to get ahead. Work smarter, not...

Opinion Editorials

Productivity is king in the office, but sometimes distractions and other issues slow you down. So what can you do to limit these factors?

The American Genius is a strong news voice in the entrepreneur and tech world, offering meaningful, concise insight into emerging technologies, the digital economy, best practices, and a shifting business culture. We refuse to publish fluff, and our readers rely on us for inspiring action. Copyright © 2005-2022, The American Genius, LLC.