Cutting through the competition
Being a successful realtor in the current industry means that you have lots of tough competition, and that means you have to step up your game and be one step ahead of everyone else, or at least keep up with them. However, this isn’t as easy if you’re just starting out as a real estate agent. But don’t let that stress you out. There are now tools and resources available to you that can get you started on the right professional path, and couple that with the latest technology. And one way to start down the path is with the Mobile Realty Site Creator App.
The app gives you the power to create mobile webpages for your listings – it’s a mobile website generator designed for realtors. This free service gets rid of your initial need to hire a website designer, which can save you lots of money, and while it is not as robust as a fully custom site, it is a good start. Realty mobile sites through the mobile site creator don’t have monthly subscription or hosting fees at all. All you have to do is create an account online and upload the images of your listings, and that’s it. It plugs it all into their basic template. You can also generate and download corresponding QR codes, which can be printed onto your print marketing—fliers, signs, and posters. This will allow your potential buyers to use their Smartphones to access your mobile sites instantly, providing them with instant information and details about the home they’re interested in.
Other features of the free app
While this service is great for the new real estate agent, it also has limitations and drawbacks. Sometimes the old adage is true: you get what you pay for. Because this service is free, you can’t expect anything more than the basic template, making every mobile realty site through this service look exactly the same. There will be no distinction between your mobile realty sites and the next person’s. When every page looks the same, it doesn’t exactly draw visitors in. Also, with a template mobile site, every meta keyword and description is essentially the same, meaning it can negatively affect your search result rankings if someone wanted to search for a particular house online.
A second limitation is that you can only upload up to seven photos of your property. As a real estate agent, you know that potential buyers want to see every aspect and angle of a house or property. That’s where most of the interest comes from. So, to limit each property to seven pictures can ultimately be detrimental to your professional success, even if it does save your marketing budget today. Also, be aware that solely marketing through mobile sites and QR codes means you’re leaving a significant part of the population out of the loop. Not everyone owns a Smartphone that can handle and use QR codes, namely the older, more mature generation. So, while this free service is a great complementary tool, it shouldn’t be your sole means of marketing and providing that valuable information about each property for sale.
Even with its limitations, the Mobile Realty Site Creator App is a great place to start as a newly licensed realtor. Once you have this in place, you can start to build your clientele, your business, and your name. This is the perfect temporary or complementary solution for those with smaller budgets. But once you secure your spot among your tier of realtors, always be on the lookout for the tool that will take you to the next level.
Chatbots: Are they still useful, or ready to be retired?
(TECH NEWS) Chatbots have proven themselves to be equally problematic as they are helpful – is it time to let them go the way of the floppy disk?
All chatbots must die. I’d like to say it was fun while it lasted, but was it really?
I understand the appeal, truly. It’s a well established 21st century business mantra for all the side hustlers and serial entrepreneurs out there: “Automation is the key to scaling.” If we can save time, labor, and therefore money by automating systems, that means we have more time to build our brands and sell our goods and services.
Automation makes sense in many ways, but not all automation tools were created equal. While many tools for automation are extremely effective and useful, chatbots have been problematic from the start. Tools for email marketing, social media, internal team communication, and project management are a few examples of automation that have helped many a startup or other small business kick things into high gear quickly, so that they can spend time wooing clients and raising capital. They definitely have their place in the world of business.
However promising or intriguing chatbots seemed when they were shiny and new, they have lost their luster. If we have seen any life lesson in 2020, it is that humans are uniquely adept at finding ways to make a mess of things.
The artificial intelligence of most chatbots has to be loaded, over time, into the system, by humans. We try to come up with every possible customer-business interaction to respond to with the aim of being helpful. However, language is dynamic, interactive, with near infinite combinations, not to mention dialects, misspellings, and slang.
It would take an unrealistic amount of time to be able to program a chatbot to compute, much less reply to, all possible interactions. If you don’t believe me, consider your voice-activated phone bot or autocorrect spelling. It doesn’t take a whole lot to run those trains off the rails, at least temporarily. There will always be someone trying to confuse the bots, to get a terse, funny, or nonsensical answer, too.
Chatbots can work well when you are asking straightforward questions about a single topic. Even then, they can fall short. A report by AI Multiple showed that some chatbots were manipulated into expressing agreement with racist, violent, or unpatriotic (to China, where they were created) ideas. Others, like CNN and WSJ, had problems helping people unsubscribe from their messages.
Funny, shocking, or simply unhelpful answers abound in the world of chatbot fails. People are bound to make it messy, either accidentally or on purpose.
In general, it feels like the time has come to put chatbots out to pasture. Here are some helpful questions from azumbrunnen.me to help you decide when it’s worth keeping yours.
- Is the case simple enough to work on chatbot? Chatbots are good with direct and short statements and requests, generally. However, considering that Comcast’s research shows at least 1,700 ways to say “I want to pay my bill,” according to Netomi, the definition of “simple enough” is not so simple.
- Is your Natural Language Processor capable and sophisticated enough? Pre-scripted chatbots are often the ones to fail more quickly than chatbots built with an NLP. It will take a solid NLP to deal with the intricacies of conversational human language.
- Are your users in chat based environments? If so, then it could be useful, as you are meeting your customers where they are. Otherwise, if chatbots pop up whenever someone visits your website or Facebook page, it can really stress them out or turn them off.
I personally treat most chatbots like moles in a digital whack-a-mole game. The race is on to close every popup as quickly as possible, including chatbots. I understand that from time to time, in certain, clearly defined and specific scenarios, having a chatbot field the first few questions can help direct the customer to the correct person to resolve their problems or direct them to FAQs.
They are difficult to program within the expansiveness of the human mind and human language, though, and a lot of people find them terribly annoying. It’s time to move on.
Get all your digital organization in one place with Routine
(TECH NEWS) Routine makes note-taking and task-creating a lot easier by merging all your common processes into one productivity tool.
Your inbox can either be your best friend or your worst enemy. Without organization, important emails with tasks, notes, and meetings can become a trash pile pretty quickly. Luckily, there are a lot of tools that aim to help you improve your efficiency, and the latest to add to that list is Routine.
Routine is a productivity app that combines your tasks, notes, and calendar into one easy-to-use app so you can increase your performance. Instead of having to switch between different apps to jot down important information, create to-do lists, and glance at your calendar, Routine marries them all into one cool productivity tool. By simply using a keyboard shortcut, you can do all these things.
If you receive an email that contains an actionable item, you can convert that email into a task you can view later. Tasks are all saved in your inbox, and you can even schedule a task for a specific day. So, if Obi-Wan wants to have Jedi lessons on Thursday, you can schedule your Force task for that day. Likewise, chat messages that need follow-up can also be converted into tasks and be scheduled.
To enrich your tasks, notes can be attached to them. In your notes, you can also embed checkboxes, which are tasks of their own. And if you have tasks that aren’t coming from your inbox, you can import them from other services, such as Gmail, Notion, and Trello.
To make sure you can stay focused on the events and tasks at hand, Routine makes it easy to take everything in. By using the tool’s keyboard-controlled console, you can access your dashboard to quickly see what tasks need to be addressed, what’s on your calendar, and even join an upcoming Zoom session and take notes about the meeting.
Routine is available for macOS, iOS, web, and Google accounts only. Overall, the app centralizes notes and tasks by letting you create and view everything in one place, which helps make sure you stay on top of things. Currently, Routine is still in beta, but you can get on a waitlist to test the product out for yourself.
The paradox of CAPTCHAs: Too smart for humans vs AI?
(TECH NEWS) AI is catching up to our cybersecurity technology and often tricking humans too — so what’s next for CAPTCHAs and the internet?
We’ve all encountered it before: The occasional robot test that feels impossible to beat. If you’ve felt like these tests, also known as CAPTCHAs, have gotten harder in the last couple of years, you aren’t wrong—and the reason is as ironic as it is baffling.
Simply put, AI are just as good as—and often better than—humans at completing CAPTCHAs in their classic format. As machine learning and AI become more advanced, the fundamental human attributes that make consistent CAPTCHA formats possible become less impactful, raising the question of how to determine the difference between AI and humans in the future.
The biggest barrier to universal CAPTCHA doctrine is purely cultural. Humans may share experiences across the board, but such experiences are typically basic enough to fall victim to the same machine learning which has rendered lower-level CAPTCHAs moot. Adding a cultural component to CAPTCHAs could prevent AI from bypassing them, but it also might prevent some humans from understanding the objective.
Therein lies the root of the CAPTCHA paradox. Humans are far more diverse than any one test can possibly account for, and what they do have in common is also shared by—you guessed it—AI. To create a truly AI-proof test would be to alienate a notable portion of human users by virtue of lived experience. The irony is palpable, but one can only imagine the sheer frustration developers are going through in attempting to address this problem.
But all isn’t lost. While litmus tests such as determining the number of traffic cones in a plaza or checking off squares with bicycles (but not unicycles, you fool) may be beatable by machines, some experts posit that “human entropy” is almost impossible to mimic—and, thus, a viable solution to the CAPTCHA paradox.
“A real human being doesn’t have very good control over their own motor functions, and so they can’t move the mouse the same way more than once over multiple interactions,” says Shuman Ghosemajumder, a former click fraud expert from Google. While AI could attempt to feign this same level of “entropy”, the odds of a successful attempt appear low.
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