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PopUp Play: Kids’ imaginary world becomes their real life play house

Created with the goal of blending children’s “natural attraction to tablets and computers” and stimulating physical offline play, PopUp Play is a smart and fun way to engage your kids.

Creative playscapes

Kids are full of imagination and creativity, that sometimes translates into crayon murals on the walls, and paint in your newly cleaned carpet. What if there was a way to direct this creativity into something less destructive, less expensive, and more fun for your kids?

PopUp Play has found a way, and brings families everywhere a chance to funnel creativity into a customizable playscape.


Blending technology with play

Created with the goal of blending children’s “natural attraction to tablets and computers” and stimulating physical offline play, PopUp Play is a smart and fun way to engage your kids. First, download the app in the app store, and from their you are directed to the Build Lab, where you design whatever playscape your imagination can come up with; from castles to tents to gingerbread houses. Here, not only are children satisfying their “natural attraction”, and creativity, but their also learning about basic design and engineering principles.

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Draw, paint, play!

Once you create the perfect design, you pay to have your customizable blueprint manufactured and delivered to your doorstep in a convenient flat packed kit. Assembly is a breeze, and can be done in minutes, along with simple fold-flat storage, which is just as quick to do. Children can draw, paint, play, sleep, crawl, and everything in between, on their masterpiece, and stop messing up yours.

Pricing and options

The total cost for one of these build-a-scape’s vary depending on how far you go with customization, but I do know from the website, that their prices start around $109, $99 for the playscape, $10 for shipping. A lot less expensive, and exhausting than continuously cleaning paint out of your carpet, or walls, or both.

Parents say they are extremely sturdy, pet safe, and super easy to use! So if you have a creative little imagination terrorizing your home, bursting at the seams to express themselves, or you know someone who does: PopUp Play may be your answer. Head to their website to see how they came up with this cool way to bridge digital devices with physical play to create endless possibilities.


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Written By

Lauren Flanigan is a Staff Writer at The American Genius, hailing from the windy hills of Cincinnati, with a degree in Marketing from the University of Cincinnati. She has escaped the hills, and currently resides in Atlanta, where you can almost always find her camping at a Starbucks strategizing on how to take over the world.

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