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Safe Shepherd guides, manages your privacy online

Web privacy is a hot topic as social networking has gone mainstream, and you may want a little protection from the internet. That’s where Safe Shepherd comes in.

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Safe Shepherd: because the internet is watching you

With every online interaction or post, bits of your personal and private information potentially become public. By now you’ve learned how to lockdown your Facebook and Twitter accounts the best you can if you wanted to keep the unknown masses out.

However, there are more privacy settings you should be aware of, on those sites previously mentioned and other social networking sites. Safe Shepherd will analyze your social accounts and let you know where private data might be available or leaked to a curious eye. Unfortunately, this curious eye can range from a social stalker to someone gathering and then selling your private information to the highest bidder.

All you have to do is type in your username for Twitter, Facebook, LinkedIn, or Instagram and Safe Shepherd will search through the data that’s available and accessible to the public. This includes apps that you might use on Facebook. Once you’re given the report of your accessible private information, Safe Shepherd will guide you in how to make the necessary changes to better privatize your accounts and profiles. These reports are free, so you can use it for every one of your accounts.

Dealing with compromised security

If you want to remove your information from sites like Spokeo, you can upgrade from a free account to a premium account, which is about $14 per month, and Safe Shepherd will contact the sites and get your information unlisted. Safe Shepherd will assign an employee to take care of it, even if requires letters, emails, and personal calls to get it done.

They also offer a VIP account for businesses for $250 per month. The VIP account gives you a privacy lawyer to handle your accounts and offer some legal advice. However, if you don’t want to pay for an upgraded account, Safe Shepherd also offers a free guide to help you opt-out of sites like BeenVerified and other undesirable sites.

Just because you have an active online social life doesn’t mean you should risk your privacy. Once your privacy is compromised, it’s difficult to get it back. But Safe Shepherd can help you get there, whether if you want a simple, free option or an upgraded account. Take your privacy back, one account at a time.

The American Genius Staff Writer: Charlene Jimenez earned her Master's Degree in Arts and Culture with a Creative Writing concentration from the University of Denver after earning her Bachelor's Degree in English from Brigham Young University in Idaho. Jimenez's column is dedicated to business and technology tips, trends and best practices for entrepreneurs and small business professionals.

Tech News

Quickly delete years of your stupid Facebook updates

(SOCIAL MEDIA) Digital clutter sucks. Save time and energy with this new Chrome extension for Facebook.

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When searching for a new job, it’s always a good idea to scan your social media presence to make sure you’re not setting yourself up for failure with offensive or immature posts.

In fact, you should regularly check your digital life even if you’re not on the job hunt. You never know when friends, family, or others are going to rabbit hole into reading everything you’ve ever posted.

Facebook is an especially dangerous place for this since the social media giant has been around for over fourteen years. Many accounts are old enough to be in middle school now.

If you’ve ever taken a deep dive into your own account, you may have found some unsavory posts you couldn’t delete quickly enough.

We all have at least one cringe-worthy post or picture buried in years of digital clutter. Maybe you were smart from the get-go and used privacy settings. Or maybe you periodically delete posts when Memories resurfaces that drunk college photo you swore wasn’t on the internet anymore.

But digging through years of posts is time consuming, and for those of us with accounts older than a decade, nearly impossible.

Fortunately, a new Chrome extension can take care of this monotonous task for you. Social Book Post Manager helps clean up your Facebook by bulk deleting posts at your discretion.

Instead of individually removing posts and getting sucked into the ensuing nostalgia, this extension deletes posts in batches with the click of a button.

Select a specific time range or search criteria and the tool pulls up all relevant posts. From here, you decide what to delete or make private.

Let’s say you want to destroy all evidence of your political beliefs as a youngster. Simply put in the relevant keyword, like a candidate or party’s name, and the tool pulls up all posts matching that criteria. You can pick and choose, or select all for a total purge.

You can also salt the earth and delete everything pre-whatever date you choose. I could tell Social Book to remove everything before 2014 and effectively remove any proof that I attended college.

Keep in mind, this tool only deletes posts and photos from Facebook itself. If you have any savvy enemies who saved screenshots or you cross-posted, you’re out of luck.

The extension is free to use, and new updates support unliking posts and hiding timeline items. Go to town pretending you got hired on by the Ministry of Truth to delete objectionable history for the greater good of your social media presence.

PS: If you feel like going full scorched Earth, delete everything from your Facebook past and then switch to this browser to make it harder for Facebook to track you while you’re on the web.

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Why are all apps starting to look exactly the same?

(TECHNOLOGY) As apps evolve, they are beginning to look uniform – is this a good or bad thing?

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Have you noticed that all apps are beginning to look a lot alike? Many popular social media apps are utilizing minimalist designs, featuring lots of black and white with negative space and little color.

At a glance, you may not be able to differentiate what’s Airbnb and what’s Instagram. Normally, something like this could be argued to be unoriginal and boring. However, let’s look at the positives.

If every app – for the most part – is operating with the same design, they’re not trying to constantly one-up each other with the next big look. As a result, they have more time to focus on what’s important – the content found on the app and the functions of the app.

While many apps offer similar features (like Snapchat, Facebook, and Instagram both having Stories), every social media app has its own flair that keeps users coming back. And, user retention is higher if they feel comfortable using the app – which is another plus of them all having similar designs.

If you have 12 different social media apps with 12 different interfaces and means of operation, it’s unlikely that a user will keep up with all 12. But, if they know exactly how to use them, the user can flip back and forth like it’s nothing.

However, “app fatigue is a real thing,” said Yaz of UX Collective. “Most people have grown tired of bouncing between too many apps or learning how to use a new interface after every new download.”

Below is Yaz’s exploration of the uniformity in apps:

Research has found that a quarter of all apps are deleted after just one use. People tend to stick with the apps that they have found made a positive impact in their lives – either for communication with others or apps that save them time.

Uniformity means developers can spend more of their time on creating the content that will aid in better communication and more time saving options.

Again, what it comes down to is the content and function. That’s where the true creativity comes in. People aren’t using Airbnb because the app or the website are ridiculously exciting; they’re using it because it offers a service that is beneficial.

What are your thoughts on app uniformity? Unoriginal, or a stepping stone for what’s really important?

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Tech News

Google Home Hub is a camera-free (yay!) smart home control center

(TECH) The Google Home Hub will soon ship to homes and offices, and they might win in the long run for simply not including a camera – why?

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We all know this classic problem. Technology gets more and more capable and convenient every day, but with that convenience comes a risk to your privacy. Sure, you’d like to get a smart home set up in your house, but you don’t need hackers, corporations, or The Man listening in on your private conversations, or peeping in on you from your own private camera system. While I personally subscribe to the philosophy of “if you’ve got it, flaunt it,” but for the rest of you there is now hope.

Google has unveiled the new Google Home Hub, a device that acts as a brain for all the other “smart” electronics on your property. Whether it’s lights, thermostats, locks or even (if you must) security cameras, your smart tech will need a hub to be the go-between for all this technology.

Warning: before you watch this video, know that he says “Hey Google” several times and will set off all of your Google devices. You’ve been warned.

While other similar devices exist on the market (such as the Amazon Echo Show) what sets the Home Hub apart is the fact that no camera exists on the device. If you decide to disable the microphone as well, then suddenly you have a smart home that absolutely, positively, under no conditions can ever see you naked.

This decision was deliberate on Google’s part. With many holdouts still desiring security over comfort, Google’s not including video cameras in their Home Hub could mean deeper market penetration for a more wary customer base.

There are other considerations to take as well. The lack of camera means the device is cheaper to produce and sell. The Google Home Hub will retail at $149, about $80 cheaper than their closest competitor, the Amazon Echo Show. On the downside, no camera means that video calls through the device are not possible (though nearly any smart phone can do this for free, so it’s not really much of a downside).

Aside from the lack of camera, the Google Home Hub functions similarly to the Amazon Echo Show (that is, as a very specialized tablet you stand up in a corner and don’t move around too much). It connects to not only all your smart tech but also all your Google accounts.

You can check your mail, access photo collections, play music, look up directions, or even watch youtube videos. About they only thing they don’t seem to be able to do is interact with Amazon products, meaning those of us with a collection of Amazon Echo Dots around the house will need to wait a bit before wading into these new, secure, camera-less waters.

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