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Why UX is critical: every $1 invested in UX yields a $2 to $100 return

(Tech News) User experience (UX) is an often neglected part of a puzzle, with many execs thinking it just makes things pretty, but it means so much more to the bottom line than many know.

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User Experience is more critical than most think

User Experience (UX) is an often neglected step in the design process of technology companies, yet is a tremendous part of how a consumer connects technically and emotionally with an app or software.

Web-based software application design firm, UpTop‘s Chief Creative Strategist, Charlie Claxton is focused heavily on the impact of great UX design and conversion strategy on business success, having led design efforts for companies like Amazon, Boeing, Expedia, and Microsoft.

Claxton notes, If you’re wondering about the power and value of user experience design, let me offer one of those statistics that makes you blink and read it twice to make sure you’re not seeing things. Every dollar invested in UX yields a return between $2 and $100. Let me repeat it another way: UX yields a return between $2 and $100 on every dollar invested.”

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Noting that this research first surfaced in Tom Gilb’s 1988 book, Principles of Software Engineering Management, Claxton asserts that the stat is even more relevant today than when the book was released, particularly because of the importance of ecommerce in today’s retail environment.

Claxton notes, “Yet what’s nearly as surprising as that one statistic is the number of companies and entrepreneurs that still consider UX design as icing on the cake, a “nice to have” discipline instead of a “must-have.”
Enlightened retailers know better. They understand that UX design is an important, valuable business tool that delivers specific, quantifiable return on investment. They don’t need to be reminded that you hire UX design experts to improve your bottom line, not simply to make things pretty.”

He offers in his own words below, two common examples of how great user-centered design can help your bottom line:

  • An ecommerce web site has to perform well at every level. It must be fast and reliable, yet incorporate attractive, logical design and navigation that enables visitors to easily find what they are looking for. It makes buying (or whatever ultimate goal you’ve set for them) both tempting and easy. They come, they stay and they buy … and their experience is reflected in your gross revenues and profit margin.
  • A UX-driven business intelligence dashboard that corrals information in a clear, inviting way on the back-end makes it easy for people in varied roles and locations to find and use it. It saves time and makes employees far more productive and strategic.

Claxton closes with the note that if you’re considering your company’s success, the importance of UX design cannot be overlooked. “After all, what successful business person wouldn’t want to invest in a tool that at the very least generates a dollar of profit for every dollar you spent?”

The American Genius (AG) is news, insights, tools, and inspiration for business owners and professionals. AG condenses information on technology, business, social media, startups, economics and more, so you don’t have to.

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Tech News

AI’s reading abilities catch up with humans – scary or awesome?

(TECH NEWS) Measured by Stanford University’s reading comprehension test, AI achieves a major milestone and some people fear being replaced, others admire the innovation.

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Going into 2018, I decided not so much to set major resolutions off the bat, but rather set mini goals along the way. One of those mini goals started in November, when I challenged myself to watch 100 new (to me) movies in 365 days.

A few days ago, I hit number 35 which was the award-winning Joaquin Phoenix film, “Her.” Without giving too much away, the plot is set in the near future where a man develops a relationship with a life-like operating system (OS).

During one of their first conversations, the OS states that she read an entire book in under a second. While watching it, I couldn’t help but think that we’re not too far away from that.

Turns out my thought wasn’t far off, as artificial intelligence (AI) developed by Alibaba and Microsoft have out read humans on a Stanford University reading comprehension test.

“This is the first time that a machine has outperformed humans on such a test,” Alibaba said in a statement.

Experts in the field of artificial intelligence at Stanford developed this test to measure and assess the growing reading abilities of computers. The test creates comprehension questions based off of a selection of Wikipedia articles.

Alibaba scored an 82.44, beating humans by a hair as they scored 82.304. The next day, Microsoft’s AI software also beat humans with the score of 82.650.

While this is a monumental feat for technology, it will pose a problem for humans as more jobs will be at risk. This is a continued issue for humans as robots are designed and trained for their jobs (i.e. Amazon).

The technology has already been put to work for the Singles Days shopping extravaganza, as a large numbers of computers were used for customer service queries. It’s suggested that the technology can be used for other customer service outlets, as well as having the ability to give museum tours.

Brands such as Facebook, Tencent, and Samsung have submitted AI models for the Stanford test in the past. “These kinds of tests are certainly useful benchmarks for how far along the AI journey we may be,” said Andrew Pickup, a spokesman for Microsoft. “However, the real benefit of AI is when it is used in harmony with humans,” he added.

AI continues to grow and shows no sign of stopping, and some humans are concerned what this will mean for the future – some fear being replaced, others laud the ability to innovate our world. What do you think?

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Practice for coding interviews, live with another human

(CAREER) Looking to practice coding interviews with a real human? Earn yourself a sweet win-win situation with this online solution to acing technical interviews.

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Practicing for interviews with a friend helps prepare you for the real thing. When the time comes, unless y’all seriously slacked off or you got the company totally wrong, you should at least feel comfortable interviewing since you practiced with a pal.

Just about anyone can help you prep for standard interview questions like listing your strengths, weaknesses, and talking about a five-year plan. But when it comes to coding interviews, your friends may not be able to offer as much help if they’re not in the field.

Technical interviews typically include demonstrating not only solid communication, but also CS knowledge, coding, and demonstrable problem solving.

Well, count your blessings and say hello to Pramp, an online platform that helps you practice technical interviews for software engineering roles. Named for the acronym version of “practice makes perfect,” Pramp pairs you with a peer for a live HD video interview practice session.

Personal matching considers experience, education, target companies, practice topics you’d like to cover, preferred programming language, and availability.

You and your peer take turns being the interviewer and interviewee for 30 minutes each. Pramp provides the questions to ask 24 hours prior to the interview, and gives answers as well. There’s even a collaborative real-time code editor to share your work.

Pramp supports twelve programming languages, including C++, Java, and Python. You select multiple programming languages for your interviews.

Once the interviews are over, you provide feedback and rate each other’s performance.

There’s no limit to how many interviews you can participate in, and you can choose your level of anonymity. Pramp will only share what you allow, but if you go the public route, they’ve got a pretty sweet perk…

After a few coding interviews, Pramp assesses your strengths to match you with relevant opportunities. From there, you can schedule a phone screen directly on Pramp with a hiring manager. You don’t even need a resume.

Passing the phone screen gets you an onsite interview with the hiring manager. All that practice sure paid off, huh? You don’t need to install anything to start using Pramp, and mega bonus: it’s is free to use. Check them out now if you’re a prospective employee or employer to get connected with talent.

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Upload a pic, this site sizes it for 7 social media sites at once

(SOCIAL MEDIA) Creating the correctly-sized images for each social media platform can take a lot of time and patience. A new app helps to make this process simple.

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A goal that most all of us have is to always be increasing efficiency and productivity. The more that we complete repeated tasks, the more we are able to cut out unnecessary steps and get to the end result faster.

I have found this to be true in terms of social media management. Each platform has their own rules, their own means of posting, and it takes time and attentiveness to get your message across each individual site.

One of the most time consuming aspects of this is the visual component. It’s not only time consuming, but also crucial to have as part of your post as that is what draws an audience’s attention.

The issue with this is that there are different settings for each platform, forcing us to have specially-sized photos for each social media site. This was a problem I ran into a few months back when I was attempting to create a logo for my company to be used for each platform. What looked good on Facebook, wouldn’t translate to LinkedIn, and so on.

Now, I’ve learned of a one-stop-shop to create sizes for each social media site. This was found in the form of Landscape.

Landscape describes itself as “streamlined image resizing for social media.” The app lets you prepare images that meet the aspects for each social media site.

The free app was created by Sprout Social and it’s easy to use. First, you select an image and upload it to Landscape. Then, you choose the social networks that you want the image to be sized for. Finally, you crop the images to their respective sizes and upload them to your pages.

“Landscape is a powerful image resizing tool designed to help social media marketers, content creators and business owners develop a standout presence in an increasingly visual social world,” says Sprout Social.

“Our tool offers social media professionals an efficient way to produce multiple image sizes optimized for social media profiles, messages and campaigns – ultimately giving them more time to focus on what matters most: fostering engagement and authentic conversations through social.”

It’s as simple as that and helps save you time and aggravation.

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