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This VR iPhone case is a great new way to experience VR

With virtual reality (VR) set to explode in a big way soon, Figment VR is a tool marketers should know about before moving forward.



figment vr

Somewhere between Oculus and Cardboard

In case you haven’t been keeping up with the technological advances over the years, allow me to update you: Apple is now in their 9th generation of iPhones, Uber has expanded their world takeover with helicopters, and virtual reality is the newest gold mine for businesses. Virtual reality, in case you really have been detached from technology, is a multimedia, interactional, visual, tool that replicates an environment and gives users the unique opportunity to simulate a physical presence in that environment.

Imagine if you could interact with Mt. Everest from your home, or visit a completely different country without leaving your couch, pretty cool right? Well the innovators over at Quantum Bakery LLC, sure think so, and have developed the first of its kind – a pocket-sized product, that provides users with exclusive access to virtual reality.

What is Figment VR?

With an expected release date of January 2016, Figment VR is a virtual reality viewer, and protective case for iPhones, offering a more convenient way to provide simulated experiences from the palm of your hand. Before this handy product, users only had two options for accessing virtual reality. Oculus, a head-mounted headset that delivers great quality, but requires users to be on a computer. The other is Google Cardboard, a more affordable option than Oculus, but a noticeably bulkier product than Figment VR.

Unlike its predecessors, Figment VR is a sleek 2oz phone case made with soft touch material for a good grip, scratch resistant lenses that ensure durability, and high grade aluminum that guarantees longevity. These cases are designed to protect your iPhone while also bringing your imagination to life. Both lenses are housed in a discreet flip out mechanism that keeps the screen the perfect distance from your eyes, and conveniently folds away when not being used. With it’s ease of use and sleek design, this product is sure to be a hit for not only users but businesses alike.

An awesome marketing tool

As I mentioned before, Figment VR is a potential gold mine for businesses. With the success of Twitter, Instagram, Facebook, and other phone based applications, cell phones are at the forefront of visual content advertising, giving businesses the ability to reach the consumer wherever they are. With close to 100 million iPhone users and videos being one of the top 5 most effective b2b tactics, Figment VR has the an amazing opportunity to blow up big.

One company who did a great job at utilizing VR for their brand is Porsche. Their brilliant team came up with a unique VR marketing campaign that allows users to go for a test drive at the world famous Porsche Experience Center located in Atlanta Georgia, offering a full 360 degree view. Now imagine how you could use VR with your business. For realtors, it may be a chance to give potential home buyers an exclusive 3D view of a home without having to actually be there. For service providers, it can be an awesome way to show your services in action; the possibilities are endless.

It can only get better from here

Figment VR and its potential success is certainly intriguing. Aside from the fact that you can climb Mt. Everest whenever you want, it’s a great marketing tool for businesses who are learning how to leverage visual reality into money making opportunities.

I have a feeling this product is going to make VR explode in popularity when it’s released, so if you want to be apart of the innovative few who take advantage of this emerging technology, I’d strongly suggest doing some research, and seeing how you can incorporate your businesses goals.


Lauren Flanigan is a Staff Writer at The American Genius, hailing from the windy hills of Cincinnati, with a degree in Marketing from the University of Cincinnati. She has escaped the hills, and currently resides in Atlanta, where you can almost always find her camping at a Starbucks strategizing on how to take over the world.

Tech News

Australia wants Facebook and Google to pay media royalties

Australia seeks to require Facebook and Google to pay royalties to media companies for use of news content on their platforms.



australia facebook google

Australia is in the process of requiring tech giants, Facebook and Alphabet, to pay royalties to Australian media companies for using their content. Australian Treasurer Josh Frydenberg announced the move the day after the US Congressional antitrust hearing that put the CEOs of Facebook, Alphabet, Amazon, and Apple back in the regulatory spotlight.

In addition to the pressure from the United States investigation into market control by these companies, global leaders are calling for similar regulations. Though none have been successful, media companies in Germany, France, and Spain have pushed for legislation to force Google to pay licensing fees to use their news content. Some companies have been pushing for this for years and yet, the tech giants keep dragging out their changes, even admitting their actions are wrong.

In 2019, the Australian government instructed Facebook and Google to negotiate voluntary deals with Australian media to use their content. The Australian government says the companies failed to follow through on the directive, and therefore will be forced to intervene. They have 45 days to reach an agreement in arbitration, after which the Australian Communications and Media Authority will create legally binding terms for the companies on behalf of the Australian government.

Google claims the web traffic that it drives to media websites should be compensation enough for the content. A Google representative in Australia asserts that the government regulations would constitute interference into market competition – which would be the point, Google!

According to a 2019 study, an estimated 3,000 journalism jobs have been lost in the last decade. The previous generation of media companies has paid substantial advertising fees to Google and Facebook while receiving nothing in return for the use of its news content. Frydenberg asserts the regulatory measures are necessary to protect consumers and ensure a “sustainable media landscape” in the country.

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Tech News

Onboarding for customers and employees made easy

(TECH NEWS) Cohere enables live, virtual onboarding at bargain prices to help you better support and guide your users.



onboarding made easy

Web development and site design may be straightforward, but that doesn’t mean your customers won’t get turned around when reviewing your products. Onboarding visitors is the simplest solution, but is it the easiest?

According to Cohere–a live, remote onboarding tool–the answer is a resounding yes.

Cohere claims to be able to integrate with your website using “just 2 lines of code”; after completing this integration, you can communicate with, guide, and show your product to any site visitor upon request. You’ll also be able to see what customers are doing in real time rather than relying on metrics, making it easy to catch and convert customers who are on the fence, due to uncertainty or confusion.

There isn’t a screen-share option in Cohere’s package, but what they do include is a “multiplayer” option in which your cursor will appear on a customer’s screen, thus enabling you to guide them to the correct options; you can also scroll and type for your customer, all the while talking them through the process as needed. It’s the kind of onboarding that, in a normal world, would have to take place face-to-face–completely tailored for virtual so you don’t have to.

You can even use Cohere to stage an actual demo for customers, which accomplishes two things: the ability to pare down your own demo page in favor of live options, and minimizing confusion (and, by extension, faster sales) on the behalf of the customer. It’s a win-win situation that streamlines your website efficiency while potentially increasing your sales.

Naturally, the applications for Cohere are endless. Using this tool for eCommerce or tech support is an obvious choice, but as virtual job interviews and onboarding become more and more prevalent, one could anticipate Cohere becoming the industry example for remote inservice and walkthroughs.

Hands-on help beats written instructions any day, so if companies are able to allocate the HR resources to moderate common Cohere usage, it could be a huge win for those businesses.

For those two lines of code (and a bit more), you’ll pay anywhere from $39 to $129 for the listed packages. Custom pricing is available for larger businesses, so you may have some wiggle room if you’re willing to take a shot at implementing Cohere business-wide.

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Tech News

Smart clothing could be used to track COVID-19

(TECH NEWS) In order to track and limit the spread of COVID-19 smart clothing may be the solution we need to flatten the curve–but at what cost?



COVID tracking clothing

When most people hear the phrase “smart clothing”, they probably envision wearables like AR glasses or fitness trackers, but certainly not specially designed fabrics to indicate different variables about the people wearing them–including, potentially, whether or not someone has contracted COVID-19.

According to Politico, that’s exactly what clinical researchers are attempting to create.

The process started with Apple and Fitbit using their respective wearables to attempt to detect COVID-19 symptoms in wearers. This wouldn’t be the first time a tech company got involved with public health in this context; earlier this year, for example, Apple announced a new Watch feature that would call 911 if it detected an abnormal fall. The NBA also attempted to detect outbreaks in players by providing them with Oura Rings–another smart wearable.

While these attempts have yet to achieve widespread success, optimism toward smart clothing–especially things like undershirts–and its ability to report adequately someone’s symptoms, remains high.

The smart clothing industry has existed in the context of monitoring health for quite some time. The aforementioned tech giants have made no secret of integrating health- and wellness-centric features into their devices, and companies like Nanowear have even gone so far as to create undergarments that track things like the wearer’s heart rate.

It’s only fitting that these companies would transition to COVID assessment, containment, and prevention in the shadow of the pandemic, though they aren’t the only ones doing so. Indeed, innovators from all corners of the United States are set to participate in a “rapid testing solutions” competition–the end goal being a cheap, fast, easy-to-use wearable option to help flatten the curve. The “cheap” aspect is perhaps the most difficult; as Politico says, the majority of people have a general understanding of how to use wearable technology.

Perhaps more importantly, the potential for HIPPA violations via data access is high–and, during a period of time in which people are more suspicious of technology companies than ever, vis-a-vis data sharing, privacy could be a significant barrier to the creation, distribution, and use of otherwise crucial smart clothing.

There is no denying that the Coronavirus pandemic has accelerated, among other things, technological advancement in ways unseen by many of us alive today. Only time will tell if smart clothing–life-saving potential and all–becomes part of that trend.

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