Weavly: improve interactivity on your website
Using videos on your social media pages and your website is a great way to create a more dynamic experience for your users. A video is also a great way to provide information quickly, and there is a large generation out there that would rather watch a video than read text any day. No matter if that generation is your target market or not, a video on your page is a great way to spice it up. But you don’t have to have a budget for video production. You can actually use what’s already available on the web, all thanks to Weavly.
Weavly gives you the tools to create video mashups by using content from YouTube, Loopcam, and SoundCloud, and they say it’s completely legal and doesn’t infringe on any copyrights. Before we move on to the legalities of it, let’s start with the features and the professional possibilities.
How Weavly works:
Imagine you want to feature a really awesome video clip that emphasizes why your product is so important or useful, but the video has awful music attached to it. Or maybe the clip is too long and would ultimately distract from the rest of the content on your page or in your article. Weavly helps you cut a YouTube video to the right length so you only have to include the best parts of the video. And then you can add your own music or sound bites to make it just what you need (click here for an example video made with Weavly).
Think of the last press release your company put out. Now think of how fantastic it would be if you had the perfect video clip to go with it? It would potentially open up your press release to a whole different group of viewers. Ultimately, Weavly lets you enhance what you already have going for you by video and audio content already created by others.
How Weavly avoids infringing upon copyrights
Now, let’s go over the legal aspect of incorporating Weavly into your business. Because Weavly completely follows the Terms of Service of both YouTube and SoundCloud, there should be no copyright issues to deal with. Everything you use from YouTube stays on the YouTube platform, and Weavly only allows you to access the content that the content owner has deemed available for distribution.
If the content owner changes that permission in the future, Weavly will respect that and that specific content will no longer be available to Weavly users. Remember, the key is that you don’t store the videos you use. The videos are simply streamed.
The takeaway
Weavly can be a great resource for businesses that are looking to add a new, creative element to their online content. It is for those who value the video and audio content that’s already available and can think of unique ways to use and morph that content to fit their needs. Weavly is in Beta and is free to use. Give it a try and see if you can give your online content a little something special to help it stand out from the competition.
