It’s interesting to note that most of the conversations about Twitter exist off of Twitter. This is actually a pretty important note since it has everything to do with how you wield your online influence…
There’s a poll being run by Darren Rowse at ProBlogger (blogging audience) and at TwiTip (Twitter audience). The question on both sites is this:
Would you Prefer More Twitter Followers or Blog Readers?
Before you hop over and check the results on each site, what do you think those results might be?
Will results be divided with bloggers wanting more blog readers and the Twitterati wanting more followers? Why is that?
Interestingly, the results from both websites (and both audiences) show that people want blog readers over Twitter followers… and by a huge margin, too. Surprised?
It’s not difficult to understand why people prefer blog readers. Especially when you realize that online currency is measured in influence. It’s difficult to carry influence 140 characters at a time, especially when it comes to selling a point of view or course of action.
In fact, pretty much all of the power Twitterati are not influential because of their use of Twitter but because of their influence through their blogs.
Blogs are your home base, they’re where you truly win fans and influence people. So, yes, use Twitter… but don’t let it draw your attention from what truly empowers your ability to promote your ideas, insights, and, ultimately, your business.
In the age of influence, your blog lays the smackdown on Twitter.