I believe it to be true. Meeting buyers and sellers before buying and selling was even a need. It is happening all over the country in locations like Twitter, Facebook, Linked-In, Myspace, and others where the consumer has met the agent before any idea of a transaction has taken place. Take as an example this Twitter case study from the point of view of a consumer:
How it happened
We kidded around online for a year about everything but real estate, but I as the consumer watched as he updated readers on market conditions via his blog feed, as well as told it like it was about the new city council proposals- I (the consumer) like his style and he’s pretty down to earth too. I added him to my Twitter on the advice of a collegue, not thinking much at the time, but Doug has turned out to be a pretty great guy- I even met him twice at Twitter meet-ups.
The innocent question I asked
What do you think of that new subdivison off of Parmer and hwy 1431? “It’s really nice, why don’t you check out this blog post about it?” he asked. I said sure, and asked what else will be going on in that area over the next couple of years because I’ve noticed a lot of land clearing…
The conversation turns to action
I’ve been talking to my wife and you know, our lease is up in August, is it too soon to think about looking?
You get the point…
This is happening every day everywhere online- that personal connection. A friend is a client I want everytime.
Disintermediation
Why am I asking questions into the wind when I can just ask Doug? Welcome to Social Media.
