Friday, December 26, 2025

Real estate photography editing ethics debate rages on

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Real estate photography

Last week, we asked what you, the readers think about the ethical nature of photographers using HDR editing in real estate photography and it was widely discussed with most people agreeing with us that if done within reason and not done to mislead or remove existing objects, it was perfectly ethical despite a preference for or against the editing software.

In the video above, photographer Dom Bower shows in great detail the methodology of a photographer’s decision to use HDR editing software or internal flash. For Realtors who hire out photography without an understanding of how it works, all you want is a quality product and maybe somewhere online, you read that HDR is the best way for a property to be presented. For real estate photographers, the challenge is in explaining deeply technical methods to a lay person.

Regardless of a persons technical knowledge or chosen profession, it is clear that there are a variety of methods that a professional can take and Realtors that do their own photography can learn quite a bit from Dom Bower and Realtors that don’t can take away from this continuing ethics debate and from the video above that real estate photography is so much more than just point and click and a quality photographer will have preferred methods and a portfolio to back it up.

Bower’s photos

From the video above, here are larger versions of Dom Bower’s photography examples:

HDR edited photograph

Slow shutter 20th

1/250th and flash

1/5th and flash

Weigh in

Now that you’ve seen more methods than just HDR that achieve a realistic look to photographs, tell us in the comments what you think of the methods and options available. Realtors, do you still prefer HDR or are you now open to internal flash methods?

The American Genius Staff Writers
The American Genius Staff Writershttps://theamericangenius.com
The American Genius is news, insights, tools, and inspiration for business owners and professionals. AG condenses information on technology, business, social media, startups, economics and more, so you don’t have to.

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