Competing against the sad norm
I looked up the web page of another agent this morning and there’s her smiling face, and underneath the tag line, it read, “Creating Financial and Emotional Prosperity- one home at a time.”
Huh? So if I buy a home from her she’s going to help me create prosperity? How? Emotional prosperity? Are you going to guarantee that financial prosperity line in this environment?
Digging deeper
So then I decided to peek through this big company’s website and check out a few more of their agents and their taglines. There are bunch of them on there, each very lofty and ethereal and… um… full of fluff!
Many of them say “Professionalism”… good. That’s what I want in an agent. No– that’s what I EXPECT in an agent. Tell me more!
But wait, there is more:
“INTEGRITY… When Reputation Counts Most!” Well that’s good. I wouldn’t want an agent without integrity.
And for corny… here’s one of my favorite ones.
An agent named Bud has tagged all his name riders “This Bud’s For You.” Come on people. I love this guy — but will buyers and sellers come to you because of this line? It’s cute. But also cheesy.
If you’re going to make a tagline, make it concrete, solid and something people can relate to. Tell me why I should hire you or what makes you good. Professionalism, integrity… they’re expected.
How about something that’s all about the consumer, not about YOU? Don’t be boring and blah. Be original! Most important, be real!
Editor’s tip: now that you’re shamed into not using infinitely boring and non-unique taglines and copy, read “Bring a good tagline to life – six rules and seven sins” by Brandie Young.
