Opinion Editorials
(Editorial) While the industry reflects on Zillow's acquisition of Trulia, one research firm cites potential anti-trust blood that could be on the companies' hands.
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Opinion Editorials
Trulia makes a $355 million acquisition, and there is much chatter about the implications of this big buy. Below, one broker opines on the...
Business Marketing
After considering how aggressive marketing tactics in our company could backfire, I offer you two examples of how aggressive marketing dissuaded me from purchasing...
Green Live & Work
In America, our lives are not set up to be exactly friendly to the global ecology, particularly as we rely so heavily on gas...
Green Live & Work
Green consumers were once a stereotype, but now, most consumers have some form of sustainable requirements integrated into their purchase habits which is good...
Opinion Editorials
One Realtor's editorial column with her formerly private, controversial thoughts on the Realtor Party.
Tech News
Early adopters of technology that have been pioneering the use of tools in their business are often the fastest to shell out money for...
Ethics
Ethics violations in the real estate industry can make or break a Realtor's career, depending on the severity, so it would stand to reason...
Opinion Editorials
How REOs are killing the market This week an asset manager contacted me to get pre-listing information on a house about to be foreclosed...
Opinion Editorials
Former franchisee This week I changed my real estate brokerage affiliation from a franchise and am now an independent. I’ve done a lot of...
How to
A major undertaking I am the Queen of Listings. That’s not bragging. I personally am carrying 52 listings, including 3 developments where I represent...
Opinion Editorials
We’ve all been there We’ve all been there: a friend tells us that they wanted to use our services, but a relative has a...
Opinion Editorials
Buyer’s representation agreement This post is inspired by a day spent reading consumer’s posts/questions on Trulia and Zillow, and fielding phone calls from buyers....
Business Marketing
A simple, overlooked question What is my easiest tip to help with your marketing? Ask every single client, every prospect, “where did you hear...
How to
Number one complaint of sellers One of the biggest complaints sellers have with their agents is “I never hear from you!” You put a...
Residential
When a buyer strays Today I got a call from one of my agents who showed houses to a buyer who bought with another...
Business Marketing
Competing against the sad norm I looked up the web page of another agent this morning and there’s her smiling face, and underneath the...
Business Marketing
Blowing the Budget, $100 at a Time In this market, it is crucial that we spend our money very very carefully and only use...
How to
Clients lacking loyalty? I have been vocal in the past about how clients/customers have short attention spans and lack loyalty to us (their devoted...
Commercial Real Estate
Huge obstacle for commercial brokers: people As brokers struggle to sell commercial properties one of the must frustrating obstacles we see over and over...
Commercial Real Estate
Moody’s reports a price drop Moody’s announced today that their REAL Commercial Property Price Index dropped 1.2% in January from the prior month figures....
Commercial Real Estate
1. Green is here to stay. Being able to advertise your office building is “green” is a major attraction to tenants now. Besides energy...
Commercial Real Estate
There’s an article in the 9/12/10 New York Times about how the recession has impacted one of Boston’s major landmarks: Filene’s Basement, “where generations...
Commercial Real Estate
A new survey published by The Saint Consulting Group theorizes NIMBY attitudes are taking a back seat to the recession. NIMBY (Not In My...
Business Entrepreneur
Over 5,000 restaurants across the United States closed their doors in the past 12 months. Most of them were independents, not chains. After you get...
Business Marketing
