Our new president Barack Obama can sell a lot of things. He sold the nation on his taking the Oval Office. His image alone sells newspapers, magazines, commemorative plates and coins, t-shirts, posters, wrapping paper, and a whole bunch of wacky items, too. But, can Barack Obama sell real estate?
Judging by his oratory powers alone, I’d say yes. However, the more important question is…
Can Barack Obama help you sell real estate?
Now, if you haven’t already done so (heaven forbid!) take a moment and read this agentgenius article on how the porn industry leveraged buzz over the bailouts to create a lot of attention and publicity.
By jumping into people’s conversations surrounding the federal bailouts of the bank and auto industries, the porn industry was able to infiltrate and turn that exact same conversation to themselves… and sell a few more DVDs.
So, the big buzz right now is Obama and the presidential inauguration. Folks, this is a prime conversation that’s already out there that you can leverage for website traffic and hopefully get a few new clients to boot.
Take a look at how these businesses have captured the buzz:
The website move-moron.com was able to enter the public’s conversation around the Obama presidency with this post on top movie presidents.
Known as a source for social media news, mashable.com leveraged the Obama conversation for traffic and views with this article on the White House’s use of Twitter.
Again, movie-moron.com jumped into the conversation with this article on Obama’s favorite movies.
Here we see that cracked.com, known for it’s off-beat humor and stories, leveraged the Obama conversation by highlighting some the more odd pieces of Obama merchandise.
theonion.com is famous for it’s fake news stories. With this non-news story were able to draw traffic and page views.
You may have noticed that each site covers niche content that, at first glance, have nothing to do with national presidential affairs. But, they looked at the most prominent conversation in the nation and found an angle that matched the Obama buzz with their audience.
From a real estate perspective, you could run with stories like these:
- Homes of the Ex-Presidents
- Selling the White House. It’s Fair Market Value.
- Staging the White House Obama Style
What real estate spins can you find in the presidency?
