Last week, blogging platform Posterous announced they would be allowing content to be imported from real estate blogging platform ActiveRain and some people were defensive while others cheered.
To learn what the true sentiment was (and not just the voices of those who felt extremely positively or negatively about it), we took an AG Flash Poll to get a sense for whether or not people thought Active Rainers should switch to Posterous. Below are the surprising results.
Question: “are you currently an Active Rain blogger?”
We asked this question because if everyone who takes a poll is not using Active Rain, of course answers will skew negatively and we asked because we wanted to gauge how strongly current users felt versus non users.
Question: “Do you think Active Rain bloggers should switch to Posterous?”
Now that we know that an overwhelming majority of respondents are current Active Rain bloggers, the answer to this question was shocking because if Active Rain does anything in a more dominant way than any other blogging platform, it is cultivating and rewarding a culture of loyalty and participation.
What the results mean:
If you add both simple questions together, a currently active Active Rain population is torn as to whether or not to switch platforms. Not one respondent answered “maybe” or offered clarification, all answers were definitively yes or no.
In comments to our coverage of Posterous’ new offering, Jonathan Washburn, Active Rain’s CEO said, “I haven’t heard of anybody taking posterous up on their offer yet.”
In the same comments section, Rich Pearson, VP of Marketing at Posterous said, “We’ve had a lot of new Active Rain users join us in the past few days which is great.”
On top of all of that, there is a lot of bantering in comments as to the values, pros and cons of each platform and it’s an age old debate as to whether or not you should love or hate Active Rain, but the AG Flash Poll shows that whether or not people are vocalizing a switch, half believe that users should ditch Active Rain for Posterous while the other half remains loyal. What do YOU think?
