Android v iPhone
SpyreStudios.com tired of hearing complaints from the Apple (iOS) camp about how bad Android is and from the Android camp about how horrid the iOS is and even from within each camp.
Rather than filter complaints, the company set out to do testing on the usability of each operating system using preference testing and A/B testing (you can take the test yourself to see what testers were asked).
The eleven questions asked users to perform a specific task on apps ranging from Twitter to Facebook to Google apps and overall, Android won in better usability based on their testing, but not by an extremely wide margin.
The reason ease of use is important is because as consumers are choosing their smartphones, many are making purchase decisions based on the reputation of the phones- some like shiny and new, others just need it to work intuitively, so how Android and iOS earn a reputation is important to how they win market share.
And when market share is won, consumers will expect your brokerage to have an app on their smartphone or will expect you to be featured on whatever the real estate site du jour is that has an app for their smartphone.
Click here to read the full results of the usability study.
