Business Marketing
Coming up with a great tagline is a struggle. Typically, people get it wrong by focusing on what the product or service is rather...
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Housing News
Guess what?? I’m getting a nose job! I’ve been following this plastic surgeon on Twitter and as a fan on Facebook for about a...
Business Marketing
Inman Connect NYC This article was originally published on January 15, 2009 as author Brandie Young’s debut post that stirred things up right off...
Housing News
Building your brand More than ever Agents, Realtors® and other service professionals (like me) are told we must build and nurture a “personal” brand. ...
Housing News
Recently one participant on a conference call kept asking “You follow me, Brandie?” Perhaps it was his Brooklyn-esque speech patterns, but what I was...
How to
I recently needed a refresher in this area, and thought I would pass along some nuggets that help me. Hope it’s helpful to you...
Housing News
There seems to exist the premis that the business of real estate requires an agent to build “long-term relationships” with buyers/sellers. I can’t help...
Ethics
I’ve just returned from my annual trip to Zihuatanejo, Mexico, during which I live in a setting befitting a Corona Beer ad for seven...
Housing News
It’s nice that we enjoy “Freedom of Speech”, but we are still responsible for our speech, and lawsuits are a reality when an individual...
Housing News
Disclaimer: The following are random musings from the black hole that is my mind. It seems it’s in our nature to explain things, even...
Housing News
Last year I wrote a post on marketing to women as a niche buyer. To further target this buyer, try appealing to mothers. Compelling...
Social Media
Are you sacrificing trust for a following? I’ve noticed a shift in my perception of folks on Twitter, FaceBook and other SM sites. I...
How to
I noticed something when I logged onto Linkedin … a recommendation for a former exec from a peer that didn’t think much of that...
Housing News
Need sharper negotiating skills? Thinking about a real estate transaction, you negotiate with every party involved, right? Whether it’s for a cut in your...
Ethics
Recently I read where a judge in Suffolk County, NY judge erased a Long Island couple’s >$500k in mortgage debt admittedly to teach the originator...
Social Media
It was 1993 I don’t actually remember this series of ads by AT&T, but to look at them now is pretty cool. So many...
Business Marketing
I have no conclusion I just thought it would be interesting to start the conversation and hear from each of you SM devotees (oh,...
Business Marketing
Associations, I’m talking to you… I hope all event planners for industry conferences read this, as IMHO it’s time for some real change around...
Housing News
Quick 101 refresher Take a page from advertising expert David Ogilvy to create an ad layout formula to maximize the effectiveness of your ads...
Housing News
I wrote a post, and you (insert liked or hated) it Last week I wrote a post suggesting a social media service provider should...
Housing News
Joblessness is a problem. Many have experienced a rough year. So, it’s natural to want to help a friend when they are down on...
Housing News
(Disclaimer: This post is a few random thoughts I’ve had lately. There’s no real conclusion, though I wouldn’t call it a rant, either. At...
Economic News
HAMP, HARP, TARP, TAMP, H4H …. If you think they all seem to do the same thing, you’re not too far off. Here’s a...
Business Marketing
Without clients, our respective businesses simply wouldn’t exist. However, the relationship with some clients can be so bad, you are much better off parting...
Housing News
It seems in many disciplines of business we are schooled to “remain consistent”, whether in management, sales or marketing. Consider this: what do you...
Opinion Editorials
