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Erica Ramus
Erica Ramus is the Broker/Owner of Ramus Realty Group in Pottsville, PA. She also teaches real estate licensing courses at Penn State Schuylkill and is extremely active in her community, especially the Rotary Club of Pottsville and the Schuylkill Chamber of Commerce. Her background is writing, marketing and publishing, and she is the founder of Schuylkill Living Magazine, the area's regional publication. She lives near Pottsville with her husband and two teenage sons, and an occasional exchange student passing thru who needs a place to stay.
Opinion Editorials
Firm says Zillow/Trulia have potential anti-trust blood on their hands
(Editorial) While the industry reflects on Zillow's acquisition of Trulia, one research firm cites potential anti-trust blood that could be on the companies' hands.
Opinion Editorials
Trulia acquires Market Leader: more ways to squeeze agents
Trulia makes a $355 million acquisition, and there is much chatter about the implications of this big buy. Below, one broker opines on the topic of how this impacts the real estate industry.
Business Marketing
How aggressive marketing tactics can backfire on businesses
After considering how aggressive marketing tactics in our company could backfire, I offer you two examples of how aggressive marketing dissuaded me from purchasing a product I would likely have purchased otherwise.
Green Live & Work
Calculate your ecological footprint: you may be surprised
In America, our lives are not set up to be exactly friendly to the global ecology, particularly as we rely so heavily on gas guzzlers and non-local foods. Calculate your footprint and learn more about the universal challenges most don't even know exist.
Green Live & Work
Green consumers come in many shades
Green consumers were once a stereotype, but now, most consumers have some form of sustainable requirements integrated into their purchase habits which is good to know for businesses with products and services that are looking to market green living.
Opinion Editorials
Realtor Party? Count me out
One Realtor's editorial column with her formerly private, controversial thoughts on the Realtor Party.
Tech News
3 questions early tech adopters must remember to ask
Early adopters of technology that have been pioneering the use of tools in their business are often the fastest to shell out money for this or that, but there are three fundamental questions that should be asked before clicking the "add to cart" button on any technology.
Ethics
The problem with a self-policing industry: you have to be a narc
Ethics violations in the real estate industry can make or break a Realtor's career, depending on the severity, so it would stand to reason that all would be mindful of the rules, but there are always individuals in the field that act as if the Code of Ethics is irrelevant.