Friday, December 19, 2025

Michael Bertoldi

Michael is a copywriter turned social media maniac who digs marketing. A graduate of the University of Alabama, he has a degree in advertising with a minor in psychology. His theory: combining traditional advertising and old school values with the technology of today is a great way to go about your business. So what's he doing here? He's a real estate agent trying to find his way. He's taken his license and marketing ideas to @Homes Realty Group in Huntsville, Alabama. He's here to learn from you, the AG community, and hopefully share useful information with you in return. You can find Michael talking marketing at MichaelBertoldi.net and his real estate blog is ThisisHuntsville.com

The art of the CMA- what is the best way to present this data?

Perhaps the most important tool we have as real estate agents is the ever revealing CMA. It means a lot to our profession doesn't...

Advise a rookie – is summer our last chance of the year to earn money?

In my short four month career as a REALTOR®, I've become more and more familiar with the processes and activities of this job. Now,...

“I’m new.” What does that mean to potential clients?

Yes, I'm a new agent... It's pretty clear that I'm new at this real estate thing. I've got lots of questions. Perhaps more of a...

Can you change my mind about the uselessness of open houses?

Challenging the status quo I am the smartest man in the world, for I know one thing, and that is that I know nothing. Give...

My first 10 days as a Realtor – you think you know, but you have no idea

As I reflect on my first 10 days as a Realtor, I could give you a long story about the events that occurred in...

I’m officially a Realtor! Time to… wait. Now what?

Yes, that dreaded exam is finally over! I'll admit, I was prepared to take it two, three times if need be. What a blessing...

Realtors, I Want You to Like Me… Or Do I?

Is There a Secret Handshake or Cool Club I Should Know About? As my real estate licensing test date approaches, so does responsibility and opportunity....

Should New Agents Choose to List to Exist or be Busy With Buyers?

So, I know you’ve been watching the TV Guide channel trying to see when you can catch the next installment of “Are You Sure...