Tuesday, January 13, 2026

Breaking Down NAR Dues- the NAR’s Value Proposition

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NAR’s Value Proposition

The National Association of Realtors’ CEO, Dale Stinton presented NAR’s value proposition during the 2010 budget proposal at the Board of Directors Meeting at the 2009 Midyear Legislative Meetings in Washington D.C. and recently we’ve spent time discussing NAR legislation.

Below are the four slides in Stinton’s presentation:

slide1

slide2

slide3

slide4

To Break it Down Further

Let’s take a look at Stinton’s value proposition in order of dollar value:

initial

Here’s how NAR dues are allocated according to percentage:

nar-dues

Based on the current 1.2 million* NAR members, here’s how much NAR collects annually per category:

dues1

Because Stinton laid out the affordability to the individual Realtor (who only pays $1,280 over 20 years), we thought it would be fun to see how those dues add up in NAR’s accounting department over 20 years:

20-years

Interesting trivia, no? It’s intriguing how all monies are allocated and it’s equally interesting what is free. I am personally grateful for all of the volunteer work done for the members and support NAR’s not directly charging for things like Sentrilock. It’s notable that NAR revenue also comes from other sources like advertising dollars from conference vendors and sponsors, advertisers of Realtor Magazine, Realtor Magazine Online, Realtor Magazine E-Newsletters, Realtor AE Magazine and sponsors of the Realtor Magazine Good Neighbor Awards, Realtor Magazine Young Professionals Network, and Realtor Benefits Program. Did you learn anything here today? What are your thoughts?

*count provided by the National Association of Realtors is approximate
Lani Rosales, Chief of Staff
Lani Rosales, Chief of Staffhttps://theamericangenius.com/author/lani
Lani is the Chief of Staff at The American Genius, has co-authored a book, co-founded BASHH, Austin Digital Jobs, Remote Digital Jobs, and is a seasoned business writer and editorialist with a penchant for the irreverent.

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