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Canva: the best thing to happen to non-graphic designers since ever

Canva is the newest design tool to hit the market, and looks to be any professionals’ leg up in the competitive market, as it can set anyone apart either via presentation or business card. Genius!

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Canva – design tool loaded with tons of pre-designed elements

Do you remember the first time you used PowerPoint and were amazed by all of the creative themes it came loaded with, or the colors, or layouts? Do you remember that invincible feeling that you could go into any situation armed with a sexy presentation and knock the socks off of anyone? Well maybe you weren’t as nerdy as I was in my childhood, but you get the point – once upon a time, PowerPoint was the most creative and powerful suite of tools around, but business professionals adopted it and pillaged the potential awesomeness and turned presentation time into an hour of animated clip art that makes you want to stab yourself in the eyeballs.

Enter Canva, the newest design tool that has given me the same butterflies in my stomach as PowerPoint did 20 years ago, and after reading this, you’ll rush over to Facebook and ask if anyone you know has an invite to share with you since it is currently invitation-only and each new user is given five invitations to share.

UPDATE: Canva has provided AGBeat readers with a VIP pass to Canva so you can jump the waiting list!

First, watch this quick video below, and then I’ll tell you why it doesn’t do the tool justice.

Why Canva is awesome and I love it

First, I should note that I don’t know anyone at Canva, and hadn’t heard about the tool until recently (and yes, I begged for an invitation just like you will).

When you get into Canva for the first time, you’ll be able to create any of the following:

  • Documents (A4)
  • Presentations
  • Blog graphics
  • Facebook cover photos
  • Social media graphics
  • Cards
  • Photo collages
  • Posters
  • Invitations
  • Business cards

Each of these types of creations comes with tons of free templates, and while I usually hate templates because they reek of 1993 PowerPoint presentations, these templates are extremely modern, beautiful, and clearly designed by actual designers.

Once you’ve chosen what you’re going to create, you can select a layout (template), add some text in the pre-designed spots or on your own, change the background, and even upload pictures or have it pull from your existing Facebook photos (hence the benefit of logging in your first time with Facebook). If you want people to collaborate with you, even that is an option!

It’s loaded with a bajillion high-quality photos and images – there are plenty of free elements, but if you want a giant lion or a paisley background, you might shell out a dollar, which we believe to be pretty dang inexpensive (although we’d prefer a “here, take my $9.99 per month and give it all to me for free” model). But hey, they’ve got to keep the lights on!

Then, when you’re done, you can download your new image or share it on social networks right from Canva. Genius! The video is beautiful, but nothing beats tinkering with Canva yourself. Nothing.

Real life example

So after I stopped drooling, I challenged myself to make a quick graphic for an event we host in Austin every month. In 60 seconds, no joke, 60 seconds, I created the following:

bashh

It basically did all of the work for me – I just typed in a couple of words, changed the background color, and added a ribbon and the URL. Easy as pie.

The designs are all gorgeous, so easy to use, and a must-have for any professional who is ever going to have to put together a presentation, graphic, or otherwise. Really, truly, this is the most exciting thing to happen to non-graphic designers, and actual designers can use the tool without throwing up!

Quick photo tour:

So right now, I’m going to challenge myself to make a gorgeous Facebook cover photo in under 60 seconds, let’s see if I can do it (click any image to enlarge and get inspired):

canva-step-1

canva-step-2

canva-step-3

canva-step-4

canva-step-5

canva-step-6

It worked! Although I changed my mind during the process, you can see that the design elements are all drag and drop, and it even helps you with guides to keep everything centered. And now, if I wanted to use Ron Burgundy as my Facebook cover photo, I can – it’s even customized with a stupid catch phrase.

So go check out Canva and show us in the comments what you have created!

Lani is the Chief Operating Officer at The American Genius and sister news outlet, The Real Daily, and has been named in the Inman 100 Most Influential Real Estate Leaders several times, co-authored a book, co-founded BASHH and Austin Digital Jobs, and is a seasoned business writer and editorialist with a penchant for the irreverent.

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6 Comments

6 Comments

  1. Don Reedy

    October 21, 2013 at 5:05 pm

    Inviting. Pleasing it would be. 🙂

  2. Brady Pevehouse

    October 21, 2013 at 5:41 pm

    I requested my username, verified my email, and immediately got an invite directly from the website!

  3. JoeLoomer

    October 22, 2013 at 7:42 am

    Holy Crap! Check out their pintrest page too – requested my user name, but didn’t get what Brady got – hopefully I will soon!

    Navy Chief, Navy Pride

  4. Brady Pevehouse

    October 22, 2013 at 9:06 am

    Darn “Chief”, when I get lucky I hope it is for winning the lotto…
    instead I simply get the Canva invite..
    I just sent one at you.. It is interesting and worth some looking at and trying out, the thing the article doesn’t tell you is, …. you do still need some creativity. The right tools only get you so far and while this has quite a few, it doesn’t come with a personal designer who can snap 3 times and it’s done.

  5. Lani Rosales

    October 22, 2013 at 12:51 pm

    Hey friends, if you check out the update in the story, there’s a VIP link you can share with friends so they can bypass the waiting line!

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Business Marketing

Facebook adjusts how much repeat video views matter

(MARKETING) For video creators and marketers alike, Facebook updates can mean a world of difference. What’s new now?

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For Facebook Video, intent and repeat viewership matter. Recently, Facebook updated video distribution methods to build more effective monetization tools and improve viewing experiences for users, namely regarding video distribution, ad breaks, and pre-roll.

Most video watching on Facebook takes place in the news feed, making this a great place to reach target audiences. It is the primary hub of activity, featuring status updates, photos, app activity, and video posts.

New ranking methods promote videos people seek out or want to return to, like serial episodes from creators regularly publishing content. Partners fostering communities by actively posting weekly or daily content get a boost as well.

If content publishers link a Show Page with their regular Page, they can distribute episodes directly to followers. This makes it easier to maintain and grow audiences, connecting users with relevant content.

However, although New Feed is a popular zone for creators and publishers, Facebook expects video engagement to eventually move to Watch, the platform for shows. In Watch’s Discover tab, shows people come back to will be prioritized for more convenient access.

After all, News Feed isn’t the easiest place to go for returning viewers since they have to sift through a constantly changing barrage of status updates. Watch offers a place more akin to YouTube, where episodes and content are contained in one place.

Creating a Facebook Group for the show adds another level of engagement, providing viewers a social viewing experience to connect with other fans.

Putting videos and content in an appealing, easily accessible area makes your viewers likelier to stick around. Grouping similar content will encourage binging, keeping your viewers in one place to engage with your content.

If content is difficult to find, or re-find when showing friends, it’s less likely to spread.

Revisions to Ad Breaks will hopefully drive up engagement as well. Previously, videos were eligible for Ad Breaks if they were at least 90 seconds, and the ad could show up as early as twenty seconds into the video.

Starting in January, videos must be at least three minutes long to have an Ad Break, and the break won’t come until at least one minute has passed.

Although Ad Breaks benefit content creators with a share of the revenue, disruptions to already short videos can drive users away. Delaying the break may improve viewer satisfaction, keeping people watching longer.

Creators now have an Ad Break insights tab to better understand video monetization performance, tracking impressions and clicks per minute.

Additionally, Pages with over fifty thousand followers can now have Live Ad Breaks. Smaller Pages and Profiles aren’t eligible since Facebook determined these publishers are less likely to comply with their monetization guidelines. Plus, their audiences are typically smaller, meaning it’s more difficult to gain significant revenue from Ad Breaks.

Facebook also plans on testing six second pre-roll ads, but only in places like Watch since viewers are already actively seeking out this content.

Combining metrics tracking insight and updated distribution tactics with intentionally crafted content may promote repeat viewership, leading to more success for publishers.

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Business Marketing

How Snapchat earns over $1M a day on just one lil’ feature

(SOCIAL MEDIA) Marketers are jumping on the bandwagon, giving Snapchat more and more money – but what little feature rakes in so much cash!?

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snapchat 3d filters

Although Snapchat is still struggling to net a profit, they make a million dollars a day with branded AR lenses. If Snapchat can remain crazy popular with its users, this may help the company get out of its revenue slump.

Snapchat’s shares dropped 22 percent since their March IPO, and their Q3 earnings saw a revenue loss of $0.14 per share with the slowest user growth ever. But there’s still growth, and Snap has never really been profit focused anyways.

CEO Evan Spiegel certainly isn’t worried, publicly at least. Spiegel’s product strategies have been mirrored by Facebook and Instagram, and a huge chunk of teens prefer Snapchat over these other social media giants.

Which is why Snapchat can charge upwards of one million dollars a day for augmented reality lenses. Snap’s popularity, especially among teens and young adults with disposable income and social influence, bodes well with media agencies.

AR lenses are one of many features offered on Snapchat, allowing users to superimpose augmented reality images on pictures and videos. If you’ve spent any amount of time on the internet, the dancing hotdog is a testament to how easily an AR lens can turn into a meme.

In September, Snapchat introduced sponsored 3D World Lenses, giving advertisers the opportunity to feature targeted campaigns on the platform. Bladerunner 2049 was the first campaign at the launch, and since then Budweiser, BMW, and McDonalds have jumped on the bandwagon.

Pricing varies depending on when the lens goes live, if it’s a “premium” day like a holiday or anticipated movie release, and the targeting criteria of the agency. If a lens is specific to a region, for example, it’s not going to cost as much as a nationwide campaign.

In a report from Digiday, one NYC-based ad executive stated AR lenses are currently Snap’s most expensive ad product, and for some agencies it’s offered as a standalone purchase. Others reported Snapchat offered a “holistic media-buying plan,” including stickers and filters as well as AR lenses.

James Douglas, SVP and Executive Director of social media for Society explained Snapchat Ads are all about media negotiation, with some of his clients signing annual media contracts, while others may try out shorter stints.

“If it’s a well-known consumer packaged goods company, Snapchat may quote $200,000 for an AR lens, but not on a premium day,” he stated. “Snapchat is very flexible to negotiate media investments with agencies, and I like that.”

According to a Snapchat spokesperson, the base price for a 3D lens running up to 12 months is $300,000. However, the final price depends on if the lens is based on audience impressions or a national takeover on a premium day.

While the AR lenses are not necessarily driving sales for featured brands, users are completely engaged with lenses. Featured lenses are widely shared among users, and screenshots of particularly popular, interesting, or funny lenses end ups shared on other social media platforms.

Even if the lens is being mocked, that still leads to impressions since ultimately the ad is being spread when people send Snaps to friends and feature lenses in Snapchat Stories.

Right now, Snapchat is doing all the engineering for AR lenses. Agencies provide the ad assets and Snapchat creates the lens. Future plans involve opening up creation to select brands, as Spiegel announced in November.

Snapchat is testing a pilot program with Lens Studio, a self-service toolkit allowing advertisers to create their own lenses in as little as an hour. Eventually Snap plans on offering the AR toolkit to advertisers for free, but for now it’s only available to top clients.

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Business Marketing

Pantone’s 2018 color of the year (that you’ll see everywhere now): Ultra Violet

(MARKETING NEWS) Check out the Pantone color choice for 2018, and prepare to see it splashed across the internet and in print.

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Much ado about a hue. Over the past year, Pantone encouraged us to reconnect with nature and once another through the promotion of Greenery, the fresh yellow-green color of 2017. It’s now time to take our personal and business potentials to a whole other level, as inspired by Ultra Violet, PANTONE 18-3838, which is the 2018 Color of the Year.

Now technically, Ultra Violet isn’t a shade of purple as the Pantone color square suggests. In fact, Ultra Violet is a spectrum of light waves that can’t be detected by the human eye in natural circumstances. But that’s kind of the point. Pantone purposefully selected this color to encourage inventiveness and imagination.

The color purple has long represented individuality and artistic expression. Think Prince, David Bowie and Jimi Hendrix. When Ultra Violet was dubbed the iconic color of 2018, this symbolism was not overlooked. They are using Ultra Violet, a blue-based purple, to encourage individuals – and companies – to push boundaries and blaze their own trail.

Ultra Violet can have mystical and spiritual undertones, too. It’s been associated with mindfulness practices such as meditation, which can be a way to detach from today’s non-stop, information overloaded environment.

As a reflection of this new Color of the Year, we will likely see bright nail polishes, funky home décor, and vibrant fashion bring Ultra Violet into the marketplace. However, while material goods and designer’s color schemes are splashed with this dramatic shade of purple, Pantone encourages brands to use this color to inspire consumers to push for a better, and brighter future.

“The Pantone Color of the Year has come to mean so much more than ‘what’s trending’ in the world of design; it’s truly a reflection of what’s needed in our world today,” said Laurie Pressman, vice president of the Pantone Color Institute.

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