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Canva: the best thing to happen to non-graphic designers since ever

Canva is the newest design tool to hit the market, and looks to be any professionals’ leg up in the competitive market, as it can set anyone apart either via presentation or business card. Genius!

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Canva – design tool loaded with tons of pre-designed elements

Do you remember the first time you used PowerPoint and were amazed by all of the creative themes it came loaded with, or the colors, or layouts? Do you remember that invincible feeling that you could go into any situation armed with a sexy presentation and knock the socks off of anyone? Well maybe you weren’t as nerdy as I was in my childhood, but you get the point – once upon a time, PowerPoint was the most creative and powerful suite of tools around, but business professionals adopted it and pillaged the potential awesomeness and turned presentation time into an hour of animated clip art that makes you want to stab yourself in the eyeballs.

Enter Canva, the newest design tool that has given me the same butterflies in my stomach as PowerPoint did 20 years ago, and after reading this, you’ll rush over to Facebook and ask if anyone you know has an invite to share with you since it is currently invitation-only and each new user is given five invitations to share.

UPDATE: Canva has provided AGBeat readers with a VIP pass to Canva so you can jump the waiting list!

First, watch this quick video below, and then I’ll tell you why it doesn’t do the tool justice.

Why Canva is awesome and I love it

First, I should note that I don’t know anyone at Canva, and hadn’t heard about the tool until recently (and yes, I begged for an invitation just like you will).

When you get into Canva for the first time, you’ll be able to create any of the following:

  • Documents (A4)
  • Presentations
  • Blog graphics
  • Facebook cover photos
  • Social media graphics
  • Cards
  • Photo collages
  • Posters
  • Invitations
  • Business cards

Each of these types of creations comes with tons of free templates, and while I usually hate templates because they reek of 1993 PowerPoint presentations, these templates are extremely modern, beautiful, and clearly designed by actual designers.

Once you’ve chosen what you’re going to create, you can select a layout (template), add some text in the pre-designed spots or on your own, change the background, and even upload pictures or have it pull from your existing Facebook photos (hence the benefit of logging in your first time with Facebook). If you want people to collaborate with you, even that is an option!

It’s loaded with a bajillion high-quality photos and images – there are plenty of free elements, but if you want a giant lion or a paisley background, you might shell out a dollar, which we believe to be pretty dang inexpensive (although we’d prefer a “here, take my $9.99 per month and give it all to me for free” model). But hey, they’ve got to keep the lights on!

Then, when you’re done, you can download your new image or share it on social networks right from Canva. Genius! The video is beautiful, but nothing beats tinkering with Canva yourself. Nothing.

Real life example

So after I stopped drooling, I challenged myself to make a quick graphic for an event we host in Austin every month. In 60 seconds, no joke, 60 seconds, I created the following:

bashh

It basically did all of the work for me – I just typed in a couple of words, changed the background color, and added a ribbon and the URL. Easy as pie.

The designs are all gorgeous, so easy to use, and a must-have for any professional who is ever going to have to put together a presentation, graphic, or otherwise. Really, truly, this is the most exciting thing to happen to non-graphic designers, and actual designers can use the tool without throwing up!

Quick photo tour:

So right now, I’m going to challenge myself to make a gorgeous Facebook cover photo in under 60 seconds, let’s see if I can do it (click any image to enlarge and get inspired):

canva-step-1

canva-step-2

canva-step-3

canva-step-4

canva-step-5

canva-step-6

It worked! Although I changed my mind during the process, you can see that the design elements are all drag and drop, and it even helps you with guides to keep everything centered. And now, if I wanted to use Ron Burgundy as my Facebook cover photo, I can – it’s even customized with a stupid catch phrase.

So go check out Canva and show us in the comments what you have created!

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5 Comments

5 Comments

  1. Don Reedy

    October 21, 2013 at 5:05 pm

    Inviting. Pleasing it would be. 🙂

  2. Brady Pevehouse

    October 21, 2013 at 5:41 pm

    I requested my username, verified my email, and immediately got an invite directly from the website!

  3. JoeLoomer

    October 22, 2013 at 7:42 am

    Holy Crap! Check out their pintrest page too – requested my user name, but didn’t get what Brady got – hopefully I will soon!

    Navy Chief, Navy Pride

  4. Brady Pevehouse

    October 22, 2013 at 9:06 am

    Darn “Chief”, when I get lucky I hope it is for winning the lotto…
    instead I simply get the Canva invite..
    I just sent one at you.. It is interesting and worth some looking at and trying out, the thing the article doesn’t tell you is, …. you do still need some creativity. The right tools only get you so far and while this has quite a few, it doesn’t come with a personal designer who can snap 3 times and it’s done.

  5. Lani Rosales

    October 22, 2013 at 12:51 pm

    Hey friends, if you check out the update in the story, there’s a VIP link you can share with friends so they can bypass the waiting line!

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Business Marketing

Ghost Reply has us asking: Should you shame a recruiter who ghosted you?

(BUSINESS MARKETING) Ghost Reply will send an anonymous “kind reminder” to recruiters who ghost job candidates, but is the sweet taste of temporary catharsis worth it?

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Stressed woman at a laptop with hands on head, considering if she should send a Ghost Reply.

People hate to get “ghosted” in any situation, personal or professional. But for job seekers who may already be struggling with self-esteem, it can be particularly devastating. Ghost Reply is a new online service that will help you compose and send an email nudge to the ghoster, sending a “kind reminder” telling them how unprofessional it is to leave someone hanging like that.

Ghost Reply wants to help you reach catharsis in all of this stressful mess of finding a job. Almost all of the problems and feelings are compounded by this confounded pandemic that has decimated areas of the workforce and taken jobs and threatened people’s financial security. It is understandable to want to lash out at those in power, and sending a Ghost Reply email to the recruiter or HR person may make you feel better in the short term.

In the long run, though, will it solve anything? Ghost Reply suggests it may make the HR person or recruiter reevaluate their hiring processes, indicating this type of email may help them see the error of their ways and start replying to all potential candidates. If it helps them reassess and be more considerate in the future and helps you find closure in the application/interview process, that would be the ideal outcome on all fronts. It is not likely this will happen, though.

The Ghost Reply sample email has the subject line “You have a message from a candidate!” Then it begins, “Hi, (name), You’re receiving this email because a past candidate feels like you ghosted them unfairly.” It then has a space for said candidate to add on any personal notes regarding the recruiter or process while remaining anonymous.

I get it. It’s upsetting to have someone disappear after you’ve spent time and energy applying, possibly even interviewing, only to hear nothing but crickets back from the recruiter or HR person you interacted with. It’s happened to me more than once, and it’s no bueno. We all want to be seen. We all want to be valued. Ghosting is hurtful. The frustration and disappointment, even anger, that you feel is certainly relatable. According to several sources, being ghosted after applying for a job is one of the top complaints from job seekers on the market today.

Will an anonymous, passive-aggressive email achieve your end? Will the chastened company representative suddenly have a lightbulb go off over their heads, creating a wave of change in company policy? I don’t see it. The first sentence of the sample email, in fact, is not going to be well received by HR.

When you start talking about what’s “unfair,” most HR people will tune out immediately. That kind of language in itself is unprofessional and is a red flag to many people. Once you work at a company and know its culture and have built relationships, then, maybe, just maybe, can you start talking about your work-related feelings. I believe in talking about our feelings, but rarely is a work scenario the best place to do so (I speak from experience). Calling it unprofessional is better, less about you and more about the other person’s behavior.

However, it’s unclear how productive Ghost Reply actually is. Or how anonymous, frankly. By process of deduction, the recipient of the email may be able to figure out who sent it, if it even makes it through the company’s spam filters. Even if they cannot pinpoint the exact person, it may cast doubts on several applicants or leave a bad taste in the recruiter’s mouth. It sounds like sour grapes, which is never a good thing.

There may be any number of reasons you didn’t get the job offer or interview, and they may or may not have something to do with you. Recruiters answer your burning questions, including why you may have been ghosted in this recent article in The American Genius.

Ultimately, you will never know why they ghosted you. If it makes you feel better or at least see the issue from both sides, the amount of job candidates ghosting recruiters after applying and even interviewing is equally high. Some people simply either have awful time management skills or awful manners, and at the end of the day, there’s not much you can do about that.

Focus on your own survival while job hunting, instead of these disappointing moments or the person who ghosts you. It will serve you better in the long run than some anonymous revenge email. There are other ways to deal with your frustration and anger when you do get ghosted, though. Try the classic punching your pillow. Try taking a walk around the block. If it helps to put your frustration into words, and it very well may, then do so. Write it on a piece of paper, then burn it. Or type it all in an email and delete it. For your own sake, do NOT put their email address in the “To” line, lest you accidentally hit “Send.”

The sooner you can let it go, the sooner you can move on to finding a better job fit for you.

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Business Marketing

Free shipping is everywhere… how can small businesses keep up?

[BUSINESS MARKETING] Would you rather pay less but still pay for shipping, or pay more with free shipping? They may cost the same, but one appeals more than the other.

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Person standing over pacakge, sealing with masking tape.

When it comes to competing with huge corporations like Amazon, there are plenty of hurdles that smaller businesses have to cross. Corporations can (and do) undercut the competition, not to mention garner a much larger marketing reach than most small businesses could ever dream of achieving. But this time, we want to focus on something that most people have probably chosen recently: Free shipping.

How important is free shipping to consumers? Well, in a 2018 survey, Internet Retailer discovered that over 50% of respondents said that free shipping was the most important part of online shopping. In fact, when given a choice between fast or costless shipping, a whopping 88% of those surveyed chose the latter option.

Part of this has to do with the fact that shipping costs are often perceived as additional fees, not unlike taxes or a processing fee. In fact, according to Ravi Dhar, director of Yale’s Center for Customer Insights, if it’s between a discounted item with a shipping fee or a marked up item with free shipping, individuals are more likely to choose the latter – even if both options cost exactly the same amount.

If you’re interested in learning more, Dhar refers to the economic principle of “pain of paying,” but the short answer is simply that humans are weird.

So, how do you recapture the business of an audience that’s obsessed with free shipping?

The knee jerk reaction is to simply provide better products that the competition. And sure, that works… to some extent. Unfortunately, in a world where algorithms can have a large effect on business, making quality products might not always cut it. For instance, Etsy recently implemented a change in algorithm to prioritize sellers that offer free shipping.

Another solution is to eat the costs and offer free shipping, but unless that creates a massive increase in products sold, you’re going to end up with lower profits. This might work if it’s between lower profits and none, but it’s certainly not ideal. That’s why many sellers have started to include shipping prices in the product’s overall price – instead of a $20 necklace with $5 shipping, a seller would offer a $25 necklace with free shipping.

This is a tactic that the big businesses use and it works. If you can’t beat ‘em, join ‘em, right?

That said, not everyone can join in. Maybe, for instance, a product is too big to reasonably merge shipping and product prices. If, for whatever reason, you can’t join in, it’s also worth finding a niche audience and pushing a marketing campaign. What do you offer that might be more attractive than the alluring free shipping? Are you eco-friendly? Do you provide handmade goods? Whatever it is that makes your business special, capitalize on it.

Finally, if you’re feeling down about the free shipping predicament, remember that corporations have access to other tricks. Amazon’s “free” prime shipping comes at an annual cost. Wal-Mart can take a hit when item pricing doesn’t work out. Even if your business isn’t doing as well as you hoped, take heart: You’re facing giants.

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Business Marketing

How many hours of the work week are actually efficient?

(BUSINESS MARKETING) Working more for that paycheck, more hours each week, on the weekends, on holidays can actually hurt productivity. So don’t do that, stay efficient.

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Clock pointed to 5:50 on a plain white wall, well tracked during the week.

Social media is always flooded with promises to get in shape, eat healthier and… hustle?

In hustle culture, it seems as though there’s no such thing as too much work. Nights, weekends and holidays are really just more time to be pushing towards your dreams and hobbies are just side hustles waiting to be monetized. Plus, with freelancing on the rise, there really is nothing stopping someone from making the most out of their 24 hours.

Hustle culture will have you believe that a full-time job isn’t enough. Is that true?

Although it’s a bit outdated, Gallup’s 2014 report on full-time US workers gives us an alarming glimpse into the effects of the hustle. For starters, 50% of full-time workers reported working over 40 hours a week – in fact, the average weekly hours for salaried employees was up to 49 hours.

So, what’s the deal with 40 hours anyway? The 40 hour work-week actually started with labor rights activists in the 1800s pushing for an 8 hour workday. In 1817, Robert Owen, a Welsh activist, reasoned this workday provided: “eight hours labor, eight hours recreation, eight hours rest.”

If you do the math, that’s a whopping 66% of the day devoted to personal needs, rather than labor!

Of course, it’s only natural to be skeptical of logic from two centuries ago coloring the way we do business in the 21st century. For starters, there’s plenty of labor to be done outside of the labor you’re paid to do. Meal prep, house cleaning, child care… that’s all work that needs to be done. It’s also all work that some of your favorite influencers are paying to get done while they pursue the “hustle.” For the average human, that would all be additional work to fall in the ‘recreation’ category.

But I digress. Is 40 hours a week really enough in the modern age? After all, average hours in the United States have increased.

Well… probably not. In fact, when hours are reduced (France, for instance, limited maximum hours to 35 hours a week, instead of 40), workers are not only more likely to be healthier and happier, but more efficient and less likely to miss work!

So, instead of following through with the goal to work more this year, maybe consider slowing the hustle. It might actually be more effective in the long run!

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