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Goodsie: e-commerce site builder launches new features

No tech knowledge is required to set up a Goodsie site for sellers, and today they add more no-nonsense features like analytics and mobile optimization to maximize ROI for retailers and sellers.

Goodsie: the e-commerce site builder that could

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Launched last year by the makers of Flavors.me, e-commerce site builder Goodsie makes setting up shop online super easy, requiring little to no tech knowledge whatsoever – if you can send an email, you can set up a retail shop online that is more beautiful than most websites out there.

Today, Goodsie announced the launch of email marketing, mobile optimization, sales analytics and premium accounts to “help retailers improve business decision-making and increase customer engagement, supporting the growth of small retailers with big business needs.”

How Goodsie’s email marketing option is different

Email continues to be an effective marketing method, so Goodsie has integrated email marketing features into their offering with drag and drop simplicity, allowing for fully custom email campaigns for any retailer’s contact list, with the goal of reducing costs and improving ROI. What differs between this email feature and others is the ability to send targeted campaigns to customers based on their purchase amounts, order history and even geography.

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“List management is handled automatically and emails are delivered reliably by Campaign Monitor,” the company said in a statement.


Goodsie mobile site optimization

With the rise of mobile, most retail sites are lacking and force consumers to zoom in and out, pinch, flip, scroll, and try to click tiny buttons not meant for mobile. Goodsie sites now works natively on all mobile browsers and devices so that consumers are not limited and can purchase directly from whichever device they choose without the hassle of downloading an app. Mobile site optimization is available for all users.

Sales analytics added

The same way traditional retailers measure foot traffic, sales, and conversions, Goodsie sites now offer traffic analytics such as unique visitors, bounce rate, time on site, and offers live “granular data and clean graphs for tracking revenue and order volume by product, geography, referring source and sales channel (e.g. direct, Facebook Store).” It’s not just web analytics like all sites offer, but real data on how sales are performing.

Through analytics, sellers do less guessing and more converting by understanding metrics on their click-through rates on a product level, coupon offer effectiveness, repeat versus new purchases, etc.

“Analyzing sales data is often a tedious and challenging process for sellers. While traditionally used by large retailers, sales analytics tools are equally important to the small business owner, though many in the market today are unaffordable for smaller retailers. The new Goodsie sales analytics tool gives retailers a powerful way to understand business data in real-time — without the cost of investing in an enterprise-level platform.”

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Email marketing and sales analytics are available with the new “Premium account” level for $40 per month, and the standard accounts are $15 per month, both offering a 30 day free trial.

6 Goodsie sites to check out

To give you an idea of who is using Goodsie, check out these independent sellers:

Written By

Marti Trewe reports on business and technology news, chasing his passion for helping entrepreneurs and small businesses to stay well informed in the fast paced 140-character world. Marti rarely sleeps and thrives on reader news tips, especially about startups and big moves in leadership.

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