Marketing - The American Genius

Building your badass digital marketing strategy

(BUSINESS NEWS) Email, blogging, social media, PPC, SEO -- where to start? What’s really important when it comes to digital marketing?

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Business Marketing

Qruuz might have found the magic secret formula for doing biz on Twitter

(MARKETING NEWS) 69% of consumers are more likely to buy from a business they follow on Twitter. Qruuz has developed a way...

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Business Marketing

How to successfully launch and grow your company’s blog

(MARKETING NEWS) Businesses launch blogs with good intentions but don’t always follow through and put forth the effort necessary to make them...

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Business News

Famed digital media pioneers join forces to launch Brain+Trust Partners

(BUSINESS NEWS) What happens when five industry pioneers finally merge their expertise and experience to form a company? Brain+Trust Partners, that's what.

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Business Marketing

What are marketers actually worried about these days?

(MARKETING NEWS) Marketers once obsessed over expanding their brand through social, but the market has become more sophisticated. What keeps marketers up...

945

Social Media

Nerd alert: Get your face turned into an emoji (or your brand, if you’re into that)

(SOCIAL MEDIA NEWS) Emojis have become a huge part of computer-mediated communication. It was only a matter of time before they became...

969

Social Media

What your brand can learn from how Fortune 500 companies use Instagram

(SOCIAL MEDIA NEWS) Why are some brands followed and others ignored? Crack that code and you are ready for the big time.

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Business Marketing

Outsmart: Social media insights (with snazzy PDFs to show your boss)

(BUSINESS MARKETING) Outsmart is a new tool for analyzing and optimizing your digital marketing efforts.

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Business Marketing

Design and UX trends that actually boost conversion rates

(BUSINESS MARKETING) Knowing these UX and web design trends can help your website to work better for you, convert more visitors, and...

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Business Marketing

All of your brand’s social media in one single feed (including metrics and publishing!)

(MARKETING NEWS) Social media platform SMhack works to house all social media accounts in one condensed timeline.

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Business Marketing

Use PROMO to easily create instant marketing videos

(MARKETING NEWS) The PROMO app allows users to upload photos, video, music and create a snappy-looking product in minutes. There are plenty...

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Business Marketing

Pinterest’s Promoted Pins: You won’t believe these stats

(MARKETING NEWS) Pinterest recently analyzed the Promoted Pins campaigns for 16 retailers to measure their impact on consumer behavior. The results are...

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Business Marketing

Cheap way to test your next ad campaign, inspired by Nike

(MARKETING NEWS) You can spend an arm and a leg throwing money into the ad budget, or you can take a page...

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Business Marketing

4 ways data visualization can help new online marketers (and 3 mistakes to avoid)

(MARKETING) Data visualization has become an important part of any marketer's job, despite being somewhat new to the scene. Here's why, and...

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Business Marketing

New app puts customer surveys right inside of your emails

(BUSINESS MARKETING) If you value customer feedback, check out this new app that puts surveys beautifully inside of emails. Genius!

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Business Marketing

The type of promotional emails I actually enjoy getting

(BUSINESS MARKETING) Emails fly into our inboxes every day, and most are ignored. But some blatantly advertise to us, and yet we...

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Business News

Amazon Prime Day 2.0 – another flop?

(BUSINESS NEWS) Last year, Amazon’s Prime Day wasn’t all it was cracked up to be. Was the company able to fix it...

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Business Marketing

How to use your blog to keep people coming back

(BUSINESS MARKETING) Blogging has become an essential part of marketing, but it is now so much more than just a broadcasting tool....

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Business News

Warner Bros fined for not being transparent about relationship with influencers

(ADVERTISING NEWS) Warner Brothers paid influencers tens of thousands of dollars to post sponsored videos on YouTube, Twitter, and Facebook. The FTC...

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Business Marketing

5 habits of highly successful bloggers

(MARKETING) With blogging one of the staples of any marketer's toolbox, what are the keys to success in today's business environment?

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Business Marketing

How to make sure blogging isn’t a waste of your time

(MARKETING NEWS) Being a good steward of the Internet involves answering questions for your potential customers. Doing so gives you exposure and...

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Business Marketing

Netflix jumps on #influencer marketing, time to consider the movement legit

(MARKETING NEWS) Netflix just sent a big cultural signal out to marketers everywhere; celebrities aren’t the only influencers you should be paying...

1.9K

Business Entrepreneur

The biggest hidden market no one has tapped into (yet)

The tech industry has long been focused on first-world problems when tapping into a market. But what about the other side of...

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Tech News

Napster is making a comeback thanks to Rhapsody

It looks as though an old, familiar face may be making a comeback courtesy of Rhapsody. Rhapsody is re-branding themselves as Napster...

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Social Media

Yahoo the first to launch chatbots on Kik

Following in the footsteps of Facebook and other social media platforms, Yahoo becomes the first platform to launch chatbots on popular messenger,...

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Business Marketing

Find out how far your Twitter content goes with Postreach

Postreach, a new service specially for content creators and marketers understands the importance of content stats, and claims to deliver effective and...

981

Opinion Editorials

Is your business idea tattoo-worthy?

So many times we wonder if our ideas are good enough. Here's a good way to tell if your idea is ready...

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Business Marketing

The freshest social media marketing stats in the world

The social media experts over at Buffer just completed a study of over 100,000 brands and how they use social media. Take...

950

Business Marketing

The best way to reach a CEO you’re trying to get a yes from

Targeting busy C-level executives can be a big marketing challenge. C-suite executives are the ones who open the doors, make the decisions...

830

Business Marketing

Blank takes your favorite Instagram moments and puts them on a shirt

While this tool will do wonders for egomaniac’s, it might do better utilized as a marketing and branding tool for your brand.

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Opinion Editorials

When it comes to influencer marketing, consider me #NotInfluenced

There are large budgets for influencer marketing, but is it *really* the best ROI bet?

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Opinion Editorials

Stop with “female empowerment” already (editorial)

Dove’s body positivity, Brawny’s #StrengthHasNoGender, Aerie’s #AerieReal, and Always’ #LikeaGirl are just a few examples of female empowerment campaigns that are seeking...

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Business Marketing

Sales success begins and ends with engagement

Having success in sales isn't done with any magic bullet, so we asked an expert to tell us how they oversee success...

922

Business Marketing

Better for biz: Virtual reality OR on augmented reality?

There’s a lot of hype surround the concepts of augmented reality and virtual reality marketing. So what's the difference, and which one...

694

Business Marketing

Pandora’s unique (and effective) new ad campaign

Pandora Jewelers celebrates the individuality of women. From their beautiful hearts and minds to their incredible talents, strengths, and style.

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Social Media

You may earn cash from your Facebook posts soon

Facebook is most always finding new enhancements to add to it’s already extremely popular website and has found yet another way to...

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Business Marketing

ChatPage.io improves lead conversions for any type of company

Converting leads is a tremendous challenge, no matter what you do for a living, but ChatPage.io thinks they have a meaningful solution...

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Opinion Editorials

The simple way Oakley earned my loyalty for life

What makes someone stay loyal to your brand? What are you doing to keep customers coming back for more? Great customer service...

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Business Marketing

Micro-influencers increasingly inspire consumer purchases

When anyone can give an opinion, regardless of how much they know about the subject, the real question becomes “Whose recommendation is...

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Opinion Editorials

Why Sanders calling Clinton “unqualified” is so much deeper than a political attack

There is one word that women in particular need to stop believing and here's why.

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Business Marketing

Are emojis just for fun, or can they really be used in marketing?

Emojis have taken over the marketing world, with an array of brands using them to resonate with their audiences by using the...

1.3K

Business Marketing

Are your customers shelling out cash to block your ads?

Is it really a service or are we just being extorted? Let's look at what ad blocking is all about.

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Business Marketing

Porsche’s latest ad might inspire you to bust out a new marketing move

Porsche’s high-visibility ad in April’s edition of FastCo provides an excellent example of how working smarter—not harder—can be the most profitable way...

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Business Finance

Facebook meets Square: Why this integration matters for your business

Facebook and Square just got busy, and it might be the best thing that to ever happen to marketing on social media.

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Business Marketing

Consumers are overwhelmed by company emails [report]

Email marketing is the second most effective marketing channel in ecommerce, but it might be worth noting that there is a point...

2.2K

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Business Marketing

How ZMOT can skyrocket your business

In marketing, as well as many other aspects of life, first impressions are everything. Google has an extensive repository of data relating...

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Social Media

Universal gets heat for racially targeting Straight Outta Compton ads

Every marketer knows to tailor your ads to an audience, but Universal's methods are being questioned. Pay attention so you know the...

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Business Marketing

Lord & Taylor in trouble after hiding relationship with social media influencers

Bloggers required to reveal biz partnerships This past week, Google advised bloggers to disclose relationships when they were talking about products in...

1.8K

Business Marketing

Why Cheerios will ditch their bee mascot

Cheerios branding has become synonymous with that cheerful little bee mascot. So, why would they want to ditch the bee after all...

1.8K

Business Marketing

How to persuade customers to share your brand’s videos

Consumers are motivated by four different aspects when it comes to sharing video content with their friends, make sure you meet at...

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Business Marketing

Why influencer marketing works, and the new direction its taking

In our advertising-saturated age, influencer marketing is becoming increasingly important. Customers are more likely to buy if a trusted friend, especially one...

1.6K

Business Marketing

Small town marketing focuses on community, and it works

Marketing does not always need to be flashy or high tech. Sometimes, all the brand awareness you need can acquired with some...

7.0K

Social Media

Clean up your website’s social media feeds with Social Box

Social Box pulls all of a company’s social media feeds into one clean, sleek box feed that allows viewers to read multiple...

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Business Marketing

Where CEOs are spending their advertising dollars

It’s an understatement to say that marketers are fighting harder than ever to make sure their brands are relevant. But CEO spending...

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Social Media

How athletic apparel brands are tapping into social media influencers

There has been a steady rise in influencer marketing. Social media and influencer marketing have been helping many companies. And now the...

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Politics

Hillary Clinton markets designer tees for big bucks

Hillary Clinton has made a bold move with her marketing campaign, offering designer t-shirts for her supporters. What do you think about...

1.5K

Social Media

The rise of dark social: All science, no seduction

Dark Social is any web traffic not attributed to a known source - more than 70% of online activity falls into this...

2.9K

Business Marketing

Brands cashing in on the Damn Daniel meme (we will gladly take this over Be Like Bill)

It never ceases to amaze me how quickly the smallest trend or video can go viral within a manner of days. Such...

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Business Marketing

How MAC cosmetics deals with racist jerks on Instagram

A close-up picture on MAC Cosmetics' Instagram account focused on the model’s lips. Soon after, the image was bombarded with hateful comments...

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Opinion Editorials

Barbie intros realistic dolls, teaches us all a lesson on cashing in

Diversity isn’t about making every girl feel good that she has a Barbie which matches her own style and ethnicity. Diversity about...

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Business Marketing

Nearly half of users buy things on mobile – is your brand optimized?

With the recent boom in mobile popularity, consumers are armed with little buying machines in their pockets. And they've got money to...

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Business Marketing

VERY cool way Brussels is marketing itself after taking massive tourism hit post-attack

It was only a few months ago when Brussels found itself facing a Level 4 alert and lockdown after the terrorist attack...

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Business Marketing

Facebook user stats for your marketing delight

Facebook may have started out for college students, but in today’s world, 12 years after its launch, it’s no longer just a...

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Business Marketing

How marketers are measuring customer engagement these days

All marketers should evaluate their strategy. If you’re not currently using any of the above metrics to evaluate the success of your...

2.9K

Business Marketing

Pop-up coffee shop tricked hipsters into loving grocery store beans

It’s a formula that works for marketing in general; present your product in an appealing, trendy or familiar way, and the consumer...

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Business Entrepreneur

Google Cardboard downloads surpass 25 million, time to get on the VR train

You saw how popular original apps were when they were first introduced and if you missed that train, this is the next...

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Business Marketing

Here’s where the big boys will be pointing their ad dollars in 2016

Newer social ad venues are intriguing marketers. Many senior ad buyers plan to point their advertising dollars to new social media venues...

1.9K

Business Articles

Key business strategies you’ll need in 2016

As businesses plan to incorporate and offer digital experiences in their business plan, they must also keep up with the upcoming trends,...

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Business Entrepreneur

DataLion takes your data, makes it pretty, makes you money

Data drives the effectiveness of creative engagement with consumers through personalization, contextual relevance and interaction. Most of all, data helps us tell...

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Business Marketing

Coca-Cola’s gif maker gets trolled hardcore, brands should take this as a warning

Last week, Coca-Cola ditched their 7-year-old slogan “Open Happiness,” in favor of the fresher “Taste the Feeling.” However, the brand is now...

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Tech News

Font Flame: Tinder for fonts (and they’ll never ghost you)

Tinder for fonts. You heard that right. Jan Wennesland, creator of Font Flame says that her site “ambitiously tries to solve a...

1.6K

Business Marketing

Beacon adoption remains low. Why?

Beacon adoption rates are nowhere near what they were once projected to be, so what does the future hold?

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Business News

Target CEO visiting customer’s homes (for real)

Got skeletons in your closet? Target CEO Brian Conwell will take a peek. And by skeletons, we’re talking blazers, Tupperware, and towels.

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Business Marketing

Why every marketing team needs to team up with HR to avoid undoing years of work

Whether you are being driven to visit a brand website or driven to visit a recruiter website, the endgame is the same:...

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Business Marketing

Easily send push notifications to your site visitors, get them to re-engage

With the new app, Aimtell, you can send push notifications to your site visitors even after they've closed their browser.

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2

Social Media

Parents on Facebook spend a LOT more than non-parents

Sitting in the dark, rocking a sleeping baby, with the soft glow of Facebook pulled up on a smartphone is today’s new...

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Opinion Editorials

Paying for visual content? Wondering why it’s not going viral?

It’s the internet equivalent of winning the lottery. It’s Bieber, Kardashians, and Purina's Puppyhood. It’s MAGIC. And here's why you can't buy...

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Business Marketing

Seriously, what is ad stitching? Why should anyone care?

Do you lie awake at night, worried that your company’s marketing budget is going down the drain, wasted on ads that go...

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Business News

How Chick-fil-A just cornered the parent market

Chick-fil-A is trying a creative way to attract parents by making the dining process so much easier. Will it work?

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2

Tech News

Which wearables will consumers actually wear in 2016?

Like their calculator watch-wearing predecessors, early adopters of wearables were probably thought of as nerds or geeks. But this is 2016, an...

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Social Media

The most repinned types of content on Pinterest (top secret)

Pinterest is growing faster than some of us expected, and companies are struggling to figure out the best way to use it...

2.2K

Business Entrepreneur

Crush it in 2016 by reading these free marketing e-books

With most major holidays over, and the New Year behind us, it’s time to do some self-reflection and start digging into 2016....

1.8K

Business News

Old Navy “sorry” for implying children shouldn’t aspire to the arts

Outrage has poured out over social media after Old Navy came out with a controversial graphic tee design for toddlers. They've offered...

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Business Marketing

Star Wars kills Jurassic Park’s record, JP responded in the classiest way possible

The team behind Jurassic Park took out a full page Twitter ad to congratulate the team behind Star Wars on beating their...

2.5K

Business Marketing

Brands looking to tap LGBT dollars should beware their approach

Just as with any group of people, there are marketers salivating over the spending power of the LGBT community, but it can...

2.9K

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Business News

Adorable news: Target is opening teeny tiny baby Targets!

Target is planning to open 15 stores in the next two years, nearly all of which will be small Target outposts in...

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Business Marketing

Medium is now hosting other news sites? This direction is strange…

Medium is breaking the traditional advertising mold by bringing on brands for original content and cross-publishing. Could this benefit your business?

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Business Entrepreneur

4 ways for entrepreneurs to delegate tasks and focus better

There comes a time in every business where you need to think about letting someone else handle the small things so you...

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Business Marketing

The ultimate guide to getting online advertising results in 2016

We all have an advertising budget, but determining where the best spend is varies, so which is best for you in the...

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Business News

Is Chipotle going overboard or just buying time with grand apologies?

Chipotle has been working hard at doing damage control after their norovirus incident, but when is too much apologizing, too much?

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Business Marketing

5 Powerful B2B tradeshow marketing tips

Tradeshow marketing is a tricky craft, and many fail to impress, particularly in the B2B arena - here's how YOU can nail...

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Tech News

Facebook finally reveals glimpse into VR plan, how your business can profit

Facebook bought Oculus Rift for a small $2 bil, and marketers have been chomping at the big to see what they could...

1.2K

Opinion Editorials

Reese’s genius response to their peanut butter trees looking like turds

Reese's social media feeds were abuzz with criticism over their peanut butter tree-like turds. And they handled it beautifully.

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Business News

Shyp is on-demand shipping: they come to your home or office

Packing and shipping items can be one of the most cumbersome tasks an office faces. Let Shyp handle it so you can...

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Business Marketing

Any brand with an app MUST know this trick for conversion

Mobile usage is increasing, and your brand is already ahead of the curve with the best-designed app. But how are your conversion...

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Business Marketing

What your marketing team can learn from Pornhub (we’re serious)

What can your brand learn from a porn site? A lot, actually. Pornhub's marketing efforts remain brand-appropriate, with the perfect mix of...

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Business Marketing

The super cheap 3D marketing stunt anyone can do (all you need is a smart phone)

Cardboard Camera is now making virtual reality photos a possibility with just your smart phone - which makes this idea one of...

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1

Politics

Clinton camp honors Rosa Parks by putting her in the back of the bus #oops

This is a classic example of high-risk marketing and the backlash that can follow. If your company is holding onto a risky...

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2

Business Marketing

What’s going on with traditional and internet radio advertising today?

Radio advertising both online and offline have been a successful marketing tool for many brands - which option is best for you?

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Business Marketing

Get KeyReply if you sell stuff but can’t be glued to a computer

KeyReply is designed to be a grown-up version of rapid responses, keeping your team connected with customers in a meaningful way.

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Business Marketing

Hatch is the perfect marketing all-in-one for freelancers

Freelancers trying to keep up with the marketing side of their brand might want to give Hatch a look. It's an all-in-one...

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Social Media

How Snapchat just now became a true marketer’s dream

Snapchat is going further with its social media marketing and it's a win - its Discover partners are now able to link...

2.0K

Business Marketing

Are millennials even getting your brand’s message?

When it comes to marketing to millennials, making sure your brand is engaging with them most effectively is key. Here are some...

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Business Articles

7 circumstances that demand you say “yes” to a rebrand

When do you know that it's time to rebrand? There are 7 times that it is completely unavoidable; let's discuss them.

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Opinion Editorials

“Girl Power” advertisting: Give me a break

The "Girl Power" advertising angle is starting to wear thin, and marketing at women's flaws and insecurities is not as effective as...

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Business Marketing

Time will tell if Gas Station TV advertising works, but it might be worth trying

If a consumer can fast forward through or block your ad, what is the point in advertising? Gas Station TV might just...

1.9K

3

Opinion Editorials

Amazon’s new offline book store: Awesome or ridiculous?

Even though Google decided not to open a retail store location, Amazon is giving it a go with books and the result...

2.2K

Business Marketing

YouTube videos + Google Cardboard Glasses = huge opportunity

Google Cardboard Glasses are a cheap and interesting way to get people watching your YouTube videos and converting to sales. Glorious.

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Opinion Editorials

Growth hacking and the dirty little secret behind it

Growth hacking is a term that's been thrown around a lot recently, and we are ready to throw down to set the...

1.6K

Business Marketing

Fanlytics connects artists directly with fans via their social media campaigns

If only there was a way to text all of your fans that you have a show tonight! Or tell them your...

1.6K

Social Media

Facebook introduces new app for notifications and news

Facebook has just announced the release of an additional app to help you manage everything that happens on your phone, especially your...

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Social Media

Instagress automates your brand’s Instagram marketing efforts with awesome results

Instagress helps you "get social media super powers" with automated likes, follows and comments to help your brand gain real followers that...

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Business Marketing

Customer Discover Ninja has people call YOU to talk about your product

Customer Discover Ninja has launched so you can get feedback about your idea, product, or service. No hunting, just talking. Genius time...

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Business Marketing

Audi is setting their sights on pedestrian safety with new campaign

Audi attached their matrix LEDs to a billboard in Germany and started turning them towards pedestrians in the streets as part of...

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Business Marketing

New data impresses upon us all that ignoring mobile marketing will lead to failure

Why is mobile marketing so important for businesses? 68% of Americans now own smartphones and if you're not reaching them you're missing...

2.8K

Tech News

BuzzSumo is the marketing tool you need to secure your social media strategy

Marketing is key for your brand - BuzzSumo is a tool that helps you find influencers, target your audience and see how...

1.6K

Business Marketing

How to tap into consumers’ “coupon high” this season

As the holiday season approaches and brands get their playbook together, let's look to the science of consumers' "coupon high" and how...

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Business Marketing

Thinking outside the box: Marketing with no budget

Marketing is essential to any successful business, but how can you do it with little or no budget? Take a page from...

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Business Marketing

Using Google Analytics to understand your marketing failures and successes

In the world of online marketing, there are so many tools to use and learn. Understanding how to access and use your...

1.0K

Business News

Market to the right people this holiday season or your business will get a lump of coal

Time to get the ball rolling on your holiday marketing. Studies show it's crucial to market differently to each demographic for the...

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Social Media

Brands using Instagram to double in 2017, surpass Twitter

It's official. Instagram is the wave of the marketing future - and if your business hasn't jumped on the bandwagon, you might...

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Business Marketing

SurveyCount wants to help you survey your customers better by asking less sucky questions

Now in Beta (and free!), SurveyCount targets what you want to find out from your customers, then helps you ask the right...

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Business Marketing

TV is trying to personalize ads – will it work on you?

As the internet takes over, advertisers are becoming less likely to put their trust (and money) in TV. But the industry won't...

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Business Marketing

Wait, what? Do luxury shoppers really see less ads?

Luxury shoppers see less ads - is that because they're shown less, or because they rely on them less?

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Business Marketing

Which technologies are marketers focused on for 2016?

Which technologies are currently working for marketers, and which do they intend to use more of in the next year?

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Business Marketing

Mail Is Back direct mail bundles hot startups offering glossy coupons

In a world that has gone almost completely digital, can direct mail compete? You might be surprised to learn that direct mail...

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Social Media

Why you should give two toots about Facebook’s new “Reaction” feature

Facebook seems to be on a "new feature" binge lately. The latest feature however, is actually useful for entrepreneurs and marketing gurus.

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Social Media

Follow this account to up your Instagram marketing game

If you’re not using Instagram to market your products and services and connect to customers, you’re already way behind. Here's how to...

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Business Marketing

Google wants to teach businesses how to business

Google is offering free lessons for anyone that wants to improve their business, just download their new app!

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Tech News

Total-Apps turns your Facebook videos into fundraising machines

Facebook has long been hailed as the place to be if you have anything to sell and a new tool could make...

1.9K

Business Marketing

Makeup now being developed for selfies (we’re serious)

The new selfie-loving generation has created the need for selfie-centered products. Have you considered cosmetics to be among these? They are. Here's...

1.9K

Business News

Taco Bell’s fried chicken taco shell: desperate or genius?

Taco Bell is the latest company to introduce something new to their menu. Is their new creation crazy, or creative? We'll let...

1.8K

Business Marketing

MailRoof: Find lost customers in your existing email inbox

MailRoof is about to be in beta to help you reclaim lost ground in your email inbox and find lost connections easily.

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Business Marketing

The art of nailing low-cost, high-conversion social media ads

Social media ads can be a low-cost, high-yield business builder, and most don't do it well. Here is the art of nailing...

2.4K

Business News

Etsy is the next company to try out instant delivery

Etsy, known for their handmade offerings, is trying out a new same day delivery program. The problem is Etsy doesn't hold the...

1.5K

Business News

Target arms staff with Fitbits, puts granola bars at checkout

Target is the latest company to make a change towards more health-conscious choices. Their taking care of their employees as well as...

2.5K

Business News

Are healthy Oreos in your future? Maybe!

Food consciousness is changing the market from fast food, to whole foods, change is on the horizon. Could Oreos be the next...

2.4K

Business News

Did Airbnb get their logo from someone else, or is it merely coincidence?

Airbnb's new logo created quite a bit of controversy. So much so, they created a video to explain it. Now it looks...

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Business Marketing

The most effective marketing move you’ll ever make

In a meaningful editorial on nailing your marketing efforts, an expert weighs in and shares his own story of success to inspire...

2.7K

Social Media

Ebay gives away drones on Imgur; epically nails promoted post campaign

Imgur is the latest social platform to take on promoted posts and they are doing it with style, don't believe us, take...

2.8K

Business Marketing

Agencies bundling pro photographers into travel packages

Professional photographers put our social media images to shame, so travel agencies are bundling their services into travel packages. Genius!

4.8K

Social Media

The psychology behind social media sharing may be holding you back

Social media shareability is increasingly complex as digital goes mainstream, but if your efforts are falling short, check out what's making people...