Tag:

Marketing

How blemishes can boost your company’s sales

The Blemish Effect dictates that small, adjacent flaws in a product can make it that much more interesting—is perfection out?

3 considerations when marketing in an era of uncertainty

As the end of the COVID tunnel begins to brighten, marketing strategies may shift yet again - here are three thoughts to ponder going into the future.

AG’s origin story – from lone writer to media juggernaut

Dig into where AG came from, how we became a media juggernaut, and what's next.

Could being fake on social media be the secret to X success?

When trying to present your work on social media, it feels frustrating to reposters win - but maybe there's a page to take from them.

The top factors holding back your marketing success

Airtable presents the drawbacks of your current marketing strategy and what changes need to be made to make it work efficiently.

Williams-Sonoma to pay record $3.17M for Made in USA mislabeling

Many consumers want to support domestic US production, so when companies mislead with the Made in USA label, it creates further distrust.

The intersection between Experience Design & Marketing

The field of marketing has been around the sun and back, whereas experience design is a newer, but growing field. Where do they overlap?

3 ways to win over men through your marketing messages

Men are hard enough to buy gifts for, but the male audience can also be hard to target in marketing. Here's our best tips to catch their eye!