Connect with us

Hi, what are you looking for?

The American GeniusThe American Genius

Business Marketing

Locket, the trendy new photo-sharing app you should try

Woman holding phone with Locket on screen

Locket, a photo-sharing app that went viral quickly after its launch, tells us a lot about the future of photo-sharing and the habits of people who use the apps. A quick search on TikTok tells us why people in the business of sales and marketing should also care.

Locket creator, Matt Moss, created the app, Locket Widget, as a way to easily exchange photos with his girlfriend.

The app creates a photo frame on your home screen. You and up to 10 friends can send snapshots to the widget that will show up when you unlock your screen.

In a post on Twitter, Moss said the Locket crossed 1 billion photos sent this month. He also announced the company had raised $12.5 million in funding.

“We think there is going to be a massive opportunity to build a product focused on best friends and family,” Moss @thefuturematt said on twitter. “People want to feel closer to their favorite people more than ever and this desire is never going away.”

Back to TikTok’s role in the success of this app.

Advertisement. Scroll to continue reading.

In video after video, you can watch people sharing their photos and the screens created using Locket. Comments range from OMG CUTE to I want it!

How? One share becomes two, and two becomes thousands of TikTok users creating a trend focused on Locket and why they love it.

It’s easy to see how the app shot to the #1 spot on the App Store soon after launching.

As Moss said in July, most social media apps just want to grab your attention instead of keeping you connected.

Locket grabs your attention, but it grabs it with the 10 people you choose and you don’t have to wade through all the distractions.

Does yet another photo app matter?

Advertisement. Scroll to continue reading.

It’s worth looking at trends, especially trends that can prove their success with numbers like one billion.

There’s a reason these personalized photo apps are succeeding. Can they last? That’s the big question, a question yet to be completely answered. Moss certainly plans on them lasting. His company is also hiring!

Mary Beth Lee retired from teaching in Texas this year after 28 years as a student media adviser. She spends her time these days reading, writing, fighting for public education and enjoying the empty nester life in Downtown Fort Worth.

Click to comment

Leave a Reply

Your email address will not be published. Required fields are marked *


American Genius
news neatly in your inbox

Subscribe to our mailing list for news sent straight to your email inbox.



Tech News

Need help with reminders, time blocking, and more, but consider yourself part of the visual learners group? There's an app for that!

Tech News

(TECH NEWS) The Sorted app roles out a macOS version that promises to help you efficiently plan out your schedule with exact, effortless precision.

Tech News

Mental health is part of overall physical health, however, it is not prioritized in our healthcare system. This app looks to change that.

Social Media

(SOCIAL MEDIA) As Instagram loses steam due to its standards of "perfection posting," users are drawn to a similar app with a different approach,...


The American Genius is a strong news voice in the entrepreneur and tech world, offering meaningful, concise insight into emerging technologies, the digital economy, best practices, and a shifting business culture. We refuse to publish fluff, and our readers rely on us for inspiring action. Copyright © 2005-2022, The American Genius, LLC.