Connect with us

Business Marketing

New year, new business cards? Business card printer comparison

When considering your next batch of business cards, this business card printer comparison might come in handy, but remember: each experience is unique, make your own judgment call.

Published

on

If you can identify and agree with the movie quote, “Look at that subtle off-white coloring. The tasteful thickness of it. Oh my God, it even has a watermark!” then the chances of you being a business card lover are extremely high. Although we bring you tips of how to use technology in lieu of a business card (if that is your preference), we are still very much in love with the tangibility of business cards.

If you and I have ever met in person and you’ve handed me your business card, I still have it. I have an entire drawer of business cards I’ve collected for my entire career, and it’s a place I go frequently to recall people because I associate their business card with them personally. Sometimes I remember the color, other times the thickness, the size, the finish, or the logo, but it’s a visual reminder for me. Do I judge people by their business card? Yes. Is it on purpose? No, I grew up with a graphic designer art snob of a father. Am I a snob about it? No, I just remember the sexy cards more than the unsexy cards, it’s not personal.

For our own business cards (which we happily pay full price for), we use a custom printer in Austin and Moo.com and we change our cards every year. Most people these days use online printers and sometimes don’t know what they’re getting for the money, so we’ve located the best comparison chart in history (well maybe not, but it’s our favorite) so you know what you’re getting for what purpose.

Business card printer comparison

Tell us in comments what printer you use and which you may consider after looking at the chart below:

Lani is the Chief Operating Officer at The American Genius - she has co-authored a book, co-founded BASHH and Austin Digital Jobs, and is a seasoned business writer and editorialist with a penchant for the irreverent.

Continue Reading
Advertisement
19 Comments

19 Comments

  1. Jared Tafua

    November 14, 2010 at 3:40 pm

    Thanks for sharing this awesome article, I’ve always used VistaPrints for my cards, but this gives a great break down of which companies would be best for each type of business card I’d like to produce in the future.

  2. Melissa Zavala

    November 14, 2010 at 4:36 pm

    Lani: I laughed when I saw the chart about checkout. I have purchased a few things from Vista Print, and you are correct about the checkout being excruciating! You can also end up with other stuff in your shopping cart if you are not very careful!

  3. Nadina Cole-Potter

    November 14, 2010 at 5:07 pm

    My business card rules:
    1. Backside with no printing. No slick surfaces. When I meet you, I want to write notes and the date on the back so I have the additional information (classifications) for my database. If the slick surface makes ink smear or not even hold, I may just tear up your card.
    2. No reverse type (white or light colored type on dark background). As the population ages, this type of design gets more and more difficult to read. When the surface is slick and reflects light, it is even worse.
    3. No light colored type on white background — like yellow or light orange or light green. Also difficult to read. Again, difficulty compounded with a slick surface.
    4. Set phone numbers, email address, and mailing address in large enough font (at least 8 point). Pick a font and font size that does not run letters together.
    5. White, light beige, or cream colored card stock, please. Again, dark stock makes the text difficult to read and is usually on slick paper, so it is reflective. Call if my ADA business card rule.

  4. Ben Goheen

    November 14, 2010 at 5:36 pm

    FYI – Moo has 30% off all cards until midnight tonight.

  5. Mike O'Hara

    November 14, 2010 at 6:33 pm

    Now that is a well done, helpful article. Do you ever take a day off Lani?

  6. Alex Cortez

    November 14, 2010 at 9:33 pm

    I had tried Vista Print before and won’t be a return customer. I will now try out Moo. Thanks for the post.

  7. hermanchan.com

    November 15, 2010 at 3:34 am

    aside from being *totally* helpful, can i just say that the presentation/graphic design of this post is brilliant too! the chart, the overlay over the 5 cards, yadda yadda. u go!

  8. Ann Cummings

    November 15, 2010 at 5:04 am

    Love this comparison you’ve done! I use Vista Print for my cards but I do upgrade them so I get a better card stock, and I’ve gotten a lot of compliments on them. I use Moo for my mini-cards and love everything about them, except the price. I’ve never tried the others, however I just might after seeing this chart.

  9. Sherry Lowry

    November 15, 2010 at 6:34 am

    What a totally terrific and wonderfully researched and presenting post!

    Love-love Moo! And fully agree with the VistaPrint commentary. Probably won’t bother to use them again — partly because of lack of clarity around how to get a paper upgrade, for starters.

    And — i literally ended up throwing out the only 2 “upgrade” purchases i did once make from them due to shoddy workmanship, one never operational at all being a stamper for new address.

    I like Moo Cards so much I like to find special event reasons to print some of these at least every few years — though I still use my custom printer in Houston for my regular business card printing.

  10. Al Lorenz

    November 15, 2010 at 1:01 pm

    Very useful post. I’ll be trying Moo.com for my next set of cards. Now, how about a similar posting on custom real estate signs?

  11. Chris Sanderson

    November 16, 2010 at 12:36 pm

    Best review post (of any kind) that I’ve ever seen! Loved the “excruciating.” That made me LOL!

  12. LesleyLambert

    November 17, 2010 at 4:31 pm

    Put me in the moo camp. I love their quality and I especially like the mini moo cards!

  13. Ruthmarie Hicks

    November 19, 2010 at 3:11 am

    Love, love, love Moo! I use their mini cards to promote my blog and several web pages. Everyone asks me about those mini-cards – they really make an impact. I also use the Moo business cards to promote neighborhood listings. Merchants let me leave them in their shops and people scarf them up like crazy. I have a picture of the home with a domain name and a brief description on the back.

  14. Greg Lyles

    November 19, 2010 at 10:16 am

    Great article! Wouldn’t it be nice if this sort of info was available about agents so the public could move past the glossy listing presentations and fancy offices? By the way, have you thought about doing a test on postcard printers? Just a thought.

  15. Bob Fulton

    December 14, 2010 at 8:15 am

    Hate to be a stickler about such things, but your price comparison is nonsense- each order was for a different number of cards. Remember eigth grade algebra? Don’t mix denominators!

  16. Lani Rosales

    December 20, 2010 at 3:00 pm

    I will reiterate here that I did not create the graph above (click the image for the original source).

  17. Dan O'Halloran

    September 23, 2011 at 12:56 pm

    I just tried out Moo and unfortunately it's been a bad experience….for some reason our company logo didn't print on the cards even though it was in the proof. There is no phone support and all I've gotten are brief emails and told if I want my money credited back I have to mail the cards back to Moo. I only did a small 50 card order to test out as my office was thinking about switching providers….the card stock was nice and the website was easy to use…

  18. TaylorParker

    July 24, 2012 at 11:51 am

    I’ve been thinking about purchasing a postcard printer for both my business and my home office. They seem to be excellent printers and it would in the end save me money, by just making my own postcards, instead of constantly purchasing postcards at the store. I’ve been doing some research about <a href=”https://www.min-press.com”>postcard printers</a> , and I’ve been wondering what the best brand is? Does anyone have a postcard printer that they have really liked having? And how often do you have to replace the cartridges in the <a href=”https://www.min-press.com”>postcard printers</a> ?

Leave a Reply

Your email address will not be published. Required fields are marked *

Business Marketing

Bite-sized retail: Macy’s plans to move out of malls

(BUSINESS MARKETING) While Macy’s shares have recently climbed, the department store chain is making a change in regards to big retail shopping malls.

Published

on

Macy's retail storefront, which may look different as they scale to smaller stores.

I was recently listening to a podcast on Barstool Sports, and was surprised to hear that their presenting sponsor was Macy’s. This struck me as odd considering the demographic for the show is women in their twenties to thirties, and Macy’s typically doesn’t cater to that crowd. Furthermore, department retail stores are becoming a bit antiquated as is.

The sponsorship made more sense once I learned that Macy’s is restructuring their operation, and now allowing their brand to go the way of the ghost. They feel that while malls will remain in operation, only the best (AKA the malls with the most foot traffic) will stand the test of changes in the shopping experience.

As we’ve seen a gigantic rise this year in online shopping, stores like Macy’s and JC Penney are working hard to keep themselves afloat. There is so much changing in brick and mortar retail that major shifts need to be made.

So, what is Macy’s proposing to do?

The upscale department store chain is going to be testing smaller stores in locations outside of major shopping malls. Bloomingdale’s stores will be doing the same. “We continue to believe that the best malls in the country will thrive,” CEO Jeff Gennette told CNBC analysts. “However, we also know that Macy’s and Bloomingdale’s have high potential [off]-mall and in smaller formats.”

While the pandemic assuredly plays a role in this, the need for change came even before the hit in March. Macy’s had announced in February their plans to close 125 stores in the next three years. This is in conjunction with Macy’s expansion of Macy’s Backstage, which offers more affordable options.

Gennette also stated that while those original plans are still in place, Macy’s has been closely monitoring the competition in the event that they need to adjust the store closure timeline. At the end of the second quarter, Macy’s had 771 stores, including Bloomingdale’s and Bluemercury.

Last week, Macy’s shares climbed 3 percent, after the retailer reported a more narrow loss than originally expected, along with stronger sales due to an uptick in their online business. So they’re already doing well in that regard. But will smaller stores be the change they need to survive?

Continue Reading

Business Marketing

Why you must nix MLM experience from your resume

(BUSINESS MARKETING) MLMs prey on people without much choice, but once you try to switch to something more stable, don’t use the MLM as experience.

Published

on

Discussing including MLM experience on a resume.

MLM experience… Is it worth keeping on your resume?

Are you or someone you know looking for a job after a stint in an MLM? Well, first off, congratulations for pursuing a real job that will provide a steady salary! But I also know that transition can be hard. The job market is already tight and if you don’t have much other work experience on your resume, is it worth trying to leverage your MLM experience?

The short answer? Heck no.

As Ask the Manager puts it, there’s a “strong stigma against [MLMs],” meaning your work experience might very well put a bad taste in the mouth of anyone looking through resumes. And looking past the sketchy products many offer, when nearly half of people in MLMs lose money and another quarter barely break even, it sure doesn’t paint you in a good light to be involved.

(Not to mention, many who do turn a profit only do so by recruiting more people, not actually by selling many products.)

“But I wouldn’t say I worked for an MLM,” you or your friend might say, “I was a small business owner!”

It’s a common selling point for MLMs, that often throw around pseudo-feminist feel good slang like “Boss Babe” or a “Momtrepreneur,” to tell women joining that they’re now business women! Except, as you might have guessed, that’s not actually the case, unless by “Boss Babe” you mean “Babe Who Goes Bankrupt or Tries to Bankrupt Her Friends.”

A more accurate title for the job you did at an MLM would be Sales Rep, because you have no stake in the creation of the product, or setting the prices, or any of the myriad of tasks that a real entrepreneur has to face.

Okay, that doesn’t sound nearly as impressive as “small business owner.” And I know it’s tempting to talk up your experience on a resume, but that can fall apart pretty quickly if you can’t actually speak to actual entrepreneur experience. It makes you look like you don’t know what you’re talking about…which is also not a good look for the job hunt.

That said… Depending on your situation, it might be difficult to leave any potential work experience off your resume. I get it. MLMs often target people who don’t have options for other work opportunities – and it’s possible you’re one of the unlucky ones who doesn’t have much else to put on paper.

In this case, you’ll want to do it carefully. Use the sales representative title (or something similar) and, if you’re like the roughly 50% of people who lose money from MLMs, highlight your soft skills. Did you do cold calls? Tailor events to the people who would be attending? Get creative, just make sure to do it within reason.

It’s not ideal to use your MLM experience on a resume, but sometimes desperate times call for desperate measures. Still, congratulations to you, or anyone you know, who has decided to pursue something that will actually help pay the bills.

Continue Reading

Business Marketing

This smart card manages employee spending with ease

(BUSINESS MARKETING) Clever credit cards make it easier for companies to set spending policies and help alleviate expense problems for both them and their employees.

Published

on

Spendesk showing off its company credit cards.

Company credit cards are a wonderful solution to managing business expenses. They work almost exactly like debit cards, which we all know how to use, am I right? It is the twenty-first century after all. Simply swipe, dip, or tap, and a transaction is complete.

However, keeping up with invoices and receipts is a nightmare. I know I’ve had my fair share of hunting down wrinkled pieces of paper after organizing work events. Filling out endless expense reports is tedious. Plus, the back and forth communication with the finance team to justify purchases can cause a headache on both ends.

Company credit cards make it easier for companies to keep track of who’s spending money and how much. However, they aren’t able to see final numbers until expense reports are submitted. This makes monitoring spending a challenge. Also, reviewing all the paperwork to reimburse employees is time-consuming.

But Spendesk is here to combat those downsides! This all-in-one corporate expense and spend management service provides a promising alternative to internal management. The French startup “combines spend approvals, company cards, and automated accounting into one refreshingly easy spend management solution.”

Their clever company cards are what companies and employees have all been waiting for! With increasing remote workforces, this new form of payment comes at just the right moment to help companies simplify their expenditures.

These smart cards remove limitations regular company cards have today. Spendesk’s employee debit cards offer companies options to monitor budgets, customize settings, and set specific authorizations. For instance, companies can set predefined budgets and spending category limitations on flights, hotels, restaurants, etc. Then they don’t have to worry about an employee taking advantage of their card by booking a first-class flight or eating at a high-end steakhouse.

All transactions are tracked in real time so finance and accounting can see purchases right as they happen. Increasing visibility is important, especially when your employee is working remotely.

And for employees, this new form of payment is more convenient and easier on the pocket. “These are smart employee company cards with built-in spending policies. Employees can pay for business expenses when they need to without ever having to spend their own money,” the company demonstrated in a company video.

Not having to dip into your checking account is a plus in my book! And for remote employees who just need to make a single purchase, Spendesk has single-use virtual debit cards, too.

Now, that’s a smart card!

Continue Reading

Our Great Partners

The
American Genius
news neatly in your inbox

Subscribe to our mailing list for news sent straight to your email inbox.

Emerging Stories

Get The American Genius
neatly in your inbox

Subscribe to get business and tech updates, breaking stories, and more!