Connect with us

Hi, what are you looking for?

The American GeniusThe American Genius

Business Marketing

Pantone unveils their 2015 color of the year: Marsala

(Business Marketing) Pantone sets the tone for this coming year, naming Marsala, a deep wine red, as the color of the year. Why you should care about this news.

pantone marsala

Adios orchid, hello a unique shade of red

Every year, Pantone names a color of the year, last year anointing “radiant orchid” as the color of the year and “emerald green” the year before. The announcement is relevant because designers of all types – graphic, web, retail and others – follow suit. This is why you saw so many emerald green and lighter purple logos, purses, and websites in the last two years.

So what will you see a slew of in 2015? PANTONE 18-1438 Marsala has been named the color of the upcoming year, which Pantone describes as a “naturally robust and earthy red,” and the rich wine hue is meant to embody “the satisfying richness of a fulfilling meal” that emanates “a sophisticated, natural earthiness.”

bar
Pantone Color Institute’s Leatrice Eisman said, “This hearty, yet stylish tone is universally appealing and translates easily to fashion, beauty, industrial design, home furnishings and interiors.”

Pantone collaborated with Sub Rosa, an “experience design agency” to create a photo collection to convey the color as that of friends coming together over food and drink. The elegance is portrayed through the campaign images as seen below:

5

6

8

How this all applies to you

According to KissMetrics, fully 85 percent of shoppers point to color as a primary reason they buy a product and color increases brand recognition by 80 percent.

Advertisement. Scroll to continue reading.

Online, 42 percent of shoppers base their opinion of a website solely on the overall design. Again, if you are not using a color scheme that appeals to the majority, you could be losing business solely on your color choices.

A whopping 52 percent of shoppers did not return to a website because of the overall aesthetic; more than half of your customer base could choose not to come back because they did not find your color palette appealing.

Marsala or not, you should be paying attention to colors as it relates to your brand.

Advertisement. Scroll to continue reading.
Written By

Marti Trewe reports on business and technology news, chasing his passion for helping entrepreneurs and small businesses to stay well informed in the fast paced 140-character world. Marti rarely sleeps and thrives on reader news tips, especially about startups and big moves in leadership.

1 Comment

1 Comment

  1. Pingback: Pantone announces their 2017 color of the year: Greenery - The American Genius

Leave a Reply

Your email address will not be published. Required fields are marked *

Advertisement

The
American Genius
news neatly in your inbox

Subscribe to our mailing list for news sent straight to your email inbox.

Advertisement

KEEP READING!

Business Marketing

You’ve surely heard the phrase “pivot to video” countless times over the last few years. It’s the path a lot of media companies are...

Business News

"I just want you to think of us as family," they say. If this were true, I could fire my uncle for always bringing...

Business Marketing

(MARKETING) Email may seem too old to be effective but surprisingly it's not, so how can you get the most out of your email...

Business News

(MARKETING) If you want to stand out from other job applicants, weird outfits, stunts, and baked goods will only get you so far –...

The American Genius is a strong news voice in the entrepreneur and tech world, offering meaningful, concise insight into emerging technologies, the digital economy, best practices, and a shifting business culture. We refuse to publish fluff, and our readers rely on us for inspiring action. Copyright © 2005-2022, The American Genius, LLC.