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Real estate videos – is longer or shorter better?



Which sells more homes- short or long videos?

Australian real estate video company continues to grace the pages of AG for a number of reasons. The videos they produce are not only superior to most in quality but in creativeness as well.

Currently, they are experimenting with using agents as actors in “dramatic comedy” format, and today we share with you the above video that is one of the shortest real estate videos we’ve ever seen. And we are impressed.

Why choose a short video format besides cost?

PlatinumHDtv said, “Today’s audience has an attention span literally measured in seconds. If BMW can flog you a car in a 30 second ad, surely you can sell a house in the same? The role of video is not to deliver a blow-by-blow, room-by-room virtual tour. The role of film is to leave the buyer wanting to see more. By calling you.”

Genius. Tell us in comments what you think of the short video commercial style approach.

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  1. Rainer

    April 13, 2011 at 8:12 pm

    I'm not terribly impressed with the video. While creative, it seems clunky. A third or more of the video is the little….whatever they are…not the house.

    I'm definitely with you on shorter is better. But, when someone is searching for a house, they want to see a house. The voice-over is quite distracting from the house, and you know someone is trying to be funny, but just…not…quite.

    There's a point where trying too hard can have diminishing returns. Maybe this would be a good overview of the house and would work in conjunction with other videos/photos of the property if they were all on the same site. But, post it on youtube as a stand-a-lone and watch the yawns.

    People that are searching for real estate don't need little tricks like this to get their attention to sell the house. They need quality photos and video.

  2. John Perkins

    April 13, 2011 at 9:13 pm

    There's nothing wrong with short and creative but there's also nothing wrong with a longer video that showcases what the Buyer will get. First lets note that the 30 second video is $366 U.S. dollars which is a hard price to swallow for any U.S. Realtor for 30 seconds. And the bet is that 30 seconds will drive traffic to your door. Not saying it won't but if it doesn't then that Realtor will not be marketing that way again.
    PlatinumTV states "The role of film is to leave the buyer wanting to see more. By calling you.” If this is the case then we should just stick with a virtual tour for $79 because that 30 second video was a couple pans like a vt but costs over $350. I might be wrong about their statement but it appears to be more about the Real Estate Agent than getting the home Sold. I say, the role of video is to sell that home before the Buyer ever shows up.

    With a longer video (3-4 minutes) you let the Buyer (that "one" you want) see the flow of the home from room to room. If the viewer doesn't like the flow then they don't waste the Sellers or their own Realtors time (Realtors are spending a ton of money on Gas and therefore are really trying to center in on a home the client really wants to buy and the buyer wants the same thing). By showing more home its "Greener" meaning you may not get as many Buyers but what you do get are serious Buyers who saw the home and are truly interested in it. This also builds confidence in the Buyer that the Seller isn't hiding anything and that's a powerful bond between that Buyer and your home as a Seller. I say to my Sellers, "Leave no doubt in the Buyers mind before they ever show up to your house that they've already told each other, "Look honey, I love it already." rather than, "I think we should check this one out." with a question mark. Again, not to say shorter doesn't work but I think this might be a bit too short.


    April 14, 2011 at 2:03 am

    the site said only 2 ppl see the whole 3 min vid, the seller and guy who is gonna buy the house. well, whether there are 1000 hits or 2 hits it just takes ONE buyer to close a deal….if that is the purpose of the video, to sell the subject property. so maybe longer is ok.

    but personally i believe brevity is an art. keep things short and sweet

  4. Steven Beam

    April 14, 2011 at 9:48 pm

    Two minutes tops works best. Having a nice looking spokeswoman on camera helps too. I've had good success with video. Both types either expensively shot pro videos and cheap ones where I'm walking through the house shooting and talking work well. Depends on your buyer for the house.

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Business Marketing

No-reply emails don’t help customers, they’ve run their course

(MARKETING) No-reply emails may serve a company well, but the customers can become frustrated with the loss of a quick and easy way to get help.



no-reply mail boxes

Let me tell you a modern-day horror story.

You finally decide to purchase the item that’s been sitting in your cart all week, but when you receive your confirmation email you realize there’s a mistake on the order. Maybe you ordered the wrong size item, maybe your old address is listed as the shipping location, or maybe you just have buyer’s remorse. Either way, you’ve got to contact customer service.

Your next mission is to find contact information or a support line where you can get the issue resolved. You scroll to the bottom of the email and look around for a place to contact the company, but all you find is some copyright junk and an unsubscribe option. Tempting, but it won’t solve your problem. Your last hope is to reply to the confirmation email, so you hit that trusty reply arrow and…nothing. It’s a no-reply email. Cue the high-pitched screams.

Customers should not have to sort through your website and emails with a microscope to find contact information or a customer service line. With high customer expectations and fierce ecommerce competition, business owners can’t afford to use no-reply emails anymore.

Intended or not, no-reply emails send your customer the message that you really don’t want to hear from them. In an age when you can DM major airlines on Twitter and expect a response, this is just not going to fly anymore.

Fixing this issue doesn’t need to be a huge burden on your company. A simple solution is to create a persona for your email marketing or customer service emails, it could be member of your team or even a company mascot. Rather than using you can use and make that email a place where your email list can respond to questions and communicate concerns. Remember, the whole point of email marketing is to create a conversation with your customers.

Another great strategy for avoiding a million customer service emails where you don’t want them? Include customer service contact info in your emails. Place a thoughtful message near the bottom of your template letting people know where they can go if they’re having an issue with the product or service. This simple change will save you, your customers, and your team so much time in the long-run.

Your goal as a business owner is to build a trusting relationship between you and your customers, so leave the no reply emails behind. They’re annoying and they might even get you marked as spam.

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Business Marketing

Influencer marketing isn’t new, it’s actually centuries old

(MARKETING) You may roll your eyes at sexy strangers hawking snake oil on social media, but influencer marketing is nothing new…



Influencer marketing people taking video on a smart phone to record dances.

Influencer marketing is now one of those buzzword phrases that you can’t go a few days without hearing. In fact, it’s become such a popular term that it was officially added to the English Dictionary in 2019.

While this is a recent change, the concept of an influencer is nothing new. For years, people have looked to friends and family (as well as high-profile people like celebrities) to be influenced (intentionally or unintentionally) about what to buy, what to do, and where to go.

Social Media Today notes that influencers date back centuries.

One of the first “influencer” collaborations dates back to 1760, when a potter by the name Wedgwood made a tea set for the Queen of England,” writes Brooks. “Since the monarchy were the influencers of their time, his forward-thinking decision to market his brand as Royal-approved afforded it the luxury status the brand still enjoys today”

Now, influencers are known as people blowing up your Instagram feed with recommendations of what to wear and stomach flattening teas to buy. Influencers are basically anyone who has the ability to cultivate a following and, from there, give advice on how followers should spend their money.

After the 1760 tea set influencer, influencers were found in the forms of fashion icons (like Coco Chanel in the 1920s, and Audrey Hepburn in Breakfast at Tiffany’s), celebrity endorsements (for example, all of the money Nike made in the ‘80s after signing Michael Jordan to be their spokesperson – I wonder if Hanes is raking in the same bucks as Nike…), TV stars endorsing products (like Jennifer Aniston when she was at the height of “The Rachel” cut and became the face of L’Oreal Elvive; now she’s the face of Aveeno).

Then in the mid-2000s, blogs became a space where “everyday” people could use their voice with influence. This trend has continued and has shifted into social media, usually with a blog counterpart.

Now, blogging and influencing is an industry in and of itself with influencer marketing being a key form of comms. According to the HypeAuditor report, the influencer industry will be worth $22 billion by 2025. Where can I sign up?

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Business Marketing

The use of offline marketing can still be advantageous in a digital world

(BUSINESS) Offline marketing is usually skipped over nowadays for the sparkly, shining ‘digital’ marketing strategies, but don’t forget the roots.



offline marketing billboard

Everywhere you look, people want to talk about digital marketing. In fact, if you don’t have a digital marketing strategy in today’s business world, you’re not going to last long. But just because digital marketing is popular, don’t assume that offline marketing no longer yields value.

When used together, these strategies can produce significant returns.

“Some people will argue that traditional marketing is dead, but there are several benefits to including offline advertising in your overall marketing campaign,” sales expert Larry Myler admits. “Combining both offline and online campaigns can help boost your brand’s visibility, and help it stand out amongst competitors who may be busy flooding the digital space.”

How do you use offline marketing in a manner that’s both cost-effective and high in exposure? While your business will dictate how you should proceed, here are a few offline marketing methods that still return considerable value in today’s marketplace.

1. Yard signs

When most people think about yard signs, their minds immediately go to political signs that you see posted everywhere during campaign season. However, yard signs have a lot more utility and value beyond campaigning. They’re actually an extremely cost-effective form of offline advertising.

The great thing about yard signs is that you can print your own custom designs for just dollars and, when properly stored, they last for years. They’re also free to place, assuming you have access to property where it’s legal to advertise. This makes them a practical addition to a low-budget marketing campaign.

2. Billboards

The fact that you notice billboards when driving down an interstate or highway is a testament to the reality that other people are also being exposed to these valuable advertisements. If you’ve never considered implementing billboards into your marketing strategy, now’s a good time to think about it.

With billboard advertising, you have to be really careful with design, structure, and execution. “Considering we’re on the move when we read billboards, we don’t have a lot of time to take them in. Six seconds has been touted as the industry average for reading a billboard,” copywriter Paul Suggett explains. “So, around six words is all you should use to get the message across.”

3. Promotional giveaways

It’s the tangible nature of physical marketing that makes it so valuable. Yard signs and billboards are great, but make sure you’re also taking advantage of promotional giveaways as a way of getting something into the hands of your customers.

Promotional giveaways, no matter how simple, generally produce a healthy return on investment. They increase brand awareness and recall, while giving customers positive associations with your brand. (Who doesn’t love getting something for free?)

4. Local event sponsorships

One aspect of offline marketing businesses frequently forget about is local event sponsorships. These sponsorships are usually cost-effective and tend to offer great returns in terms of audience engagement.

Local event sponsorships can usually be found simply by checking the calendar of events in your city. Any time there’s a public event, farmer’s market, parade, sporting event, concert, or fundraiser, there’s an opportunity for you to get your name out there. Look for events where you feel like your target audience is most likely to attend.

Offline marketing is anything but dead.

If your goal is to stand out in a crowded marketplace where all your competitors are investing heavily in social media, SEO, PPC advertising, and blogging, then it’s certainly worth supplementing your existing digital strategy with traditional offline marketing methods that reach your audience at multiple touchpoints.

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