Which sells more homes- short or long videos?
Australian real estate video company PlatinumHD.tv continues to grace the pages of AG for a number of reasons. The videos they produce are not only superior to most in quality but in creativeness as well.
Currently, they are experimenting with using agents as actors in “dramatic comedy” format, and today we share with you the above video that is one of the shortest real estate videos we’ve ever seen. And we are impressed.
Why choose a short video format besides cost?
PlatinumHDtv said, “Today’s audience has an attention span literally measured in seconds. If BMW can flog you a car in a 30 second ad, surely you can sell a house in the same? The role of video is not to deliver a blow-by-blow, room-by-room virtual tour. The role of film is to leave the buyer wanting to see more. By calling you.”
Genius. Tell us in comments what you think of the short video commercial style approach.