Connect with us

Hi, what are you looking for?

The American GeniusThe American Genius

Business Marketing

Retention Factory: startup helps you earn more repeat customers

Retention Factory has just opened their doors to simply and automatically nurture customer relationships and help you to keep existing customers coming back!

retention factory

retention factory

Retention Factory launches to focus you on repeat business

Although everyone knows that obtaining customers is one of the most effective marketing tactics known to man, most efforts focus on acquiring new customers because it’s more glamorous, and let’s be honest, there are hundreds of tools aiming to help professionals do just that. But the number of companies focused exclusively on client retention are far fewer.

Now in beta, Retention Factory seeks to turn e-commerce customers into repeat business by nurturing them with tools, emails, and suggestions to keep them coming back. With minimal configuration, the process is automated by taking clickstream and sales data through simple Javascript widgets or integration with your favorite e-commerce platforms like Shopify and then training sophisticated algorithms to nurture your customers with just enough marketing to turn one sale into multiple. Genius!

Keep ’em coming back

Retention Factory acknowledges that every store is different, as is every customer, so they use a general-purpose analytics solution to nurture customer relationships, and say that because they’re in the earliest stages, they’re still growing and changing, so they’re listening to their beta users to gain insight into your needs (hint: if you think it should do something that it doesn’t yet do, they’re all ears).

The team says you can expect from them “the kind of service you can’t possibly get from general-purpose analytics tools with their dizzying array of graphs.” They also say emails sent through the system are never boring and generic, rather hyper-targeted to your shoppers – a huge help to get your brand to stand out.

Advertisement. Scroll to continue reading.

You can see what percent of your customers come back for repeat purchases and how this improves over time, you can know when the appropriate time to offer discounts is, and automatically message customers with offers and tutorials at just the right time to convert them.

Squeeze actionable data from your existing eCommerce platform and turn shoppers into repeat buyers, saving your company money often focused solely on new client acquisition.

Tara Steele is the News Director at The American Genius, covering entrepreneur, real estate, technology news and everything in between. If you'd like to reach Tara with a question, comment, press release or hot news tip, simply click the link below.

1 Comment

1 Comment

  1. Pingback: Boost your small business with EcommTactics tool - AGBeat

Leave a Reply

Your email address will not be published.

The
American Genius
news neatly in your inbox

Subscribe to our mailing list for news sent straight to your email inbox.

Advertisement

KEEP READING!

Business Finance

Hershey panicked the market announcing they would have limited Halloween supplies but has retracted. Was it hype or reality?

Business Finance

(BUSINESS FINANCE) U.S. retail sales aren't coming back as many had expected, as the nation braces for wintertime with COVID-19.

Business Marketing

(MARKETING) These tips and tricks are prime ways to boost the dollar amount spent at checkout and close more deals -- even on the...

Business News

(BUSINESS NEWS) Abercrombie is surviving the retail cull but in attempt to thrive in it, they are revamping their marketing.

The American Genius is a strong news voice in the entrepreneur and tech world, offering meaningful, concise insight into emerging technologies, the digital economy, best practices, and a shifting business culture. We refuse to publish fluff, and our readers rely on us for inspiring action. Copyright © 2005-2022, The American Genius, LLC.