You know you are a Real Estate Agent if …
- Your car (or mode of transportation) has as many filing cabinets (or places that files can be stuffed) as your office
- Your monthly cell phone minutes are almost in the 6 figure mark.
- You can effectively answer the phone, reply to an email, send a fax, eat your lunch, review title work, send a text message, (throw a sheep), and set a showing at one time.
- The only time that you can be social (outside of work) is at 2am – online with the other real estate agents.
- You politely sit at the closing table across from the other agent who was so useless and incompetent through the entire process that you had to do BOTH sides of the transaction, yet he still gets his x% commission PLUS his $300 transaction fee, and you want desperately to throw those complimentary title company cookies at him, but his lawyer is sitting next to him, and you can’t afford a trip to jail … again.
- You are on your way to one of 50 appointments in a day when your buyer client calls and says, “I HAVE to see THIS house RIGHT AWAY! This is the one! This is the one!” about a house that you are quite certain they won’t like, but after politely telling them why it won’t meet their criteria, you make the illegal U-turn anyway and meet them at the property, where they hate the home, hate the neighborhood, the bedrooms are too small, there aren’t enough bedrooms and then are disappointed that you showed them something like that.
- You are an alcoholic.
- You have seven favorite restaurants where they all know your name, your profession, your client base, your title company, your lenders and that you’re an alcoholic.
- Starbucks is three of your seven favorite restaurants.
- Your Realtor® Radar goes off when anyone in a 3 mile radius starts talking about real estate.
- You’ve read the Code of Ethics, you follow the Code of Ethics, but cannot understand why 90% of the agents that you do a deal with act as if the Code was written in Vulcan.
- You have created different files for your investor “clients”: File A: Investors who know what they are looking for and know what they are doing. File B: Investors who kind of know what they are looking for and kind of know what they are doing. File T (for trash): “Investors” who tell you to call them when you find a good deal, from their apartment/Mom’s basement.
- You wish you were as popular and important as those lead-selling emailers/spammers/telemarketers would like you to believe.
- You are also a psychiatrist, divorce counselor, marriage counselor, babysitter, mind-reader, job consultant, teacher, mentor, creative genius … and an alcoholic.
- You sell a home to a couple, only to get a call 2 months later that they are getting a divorce; they thought the stress-free process of buying a house together would heal their broken marriage, but now they need to sell because one person can’t live with “that A$$h01e” anymore. (See #14)
- No matter how hard you work, one client will think you are overpaid.
- That one client who thinks you were overpaid goes out and gets their license because it is soooo easy to do real estate, and after one miserably failed year they go back to their previous job and you can’t help but smirk as you put them back on your newsletter list.
- You tell your seller from day one that the asking price needs to be lower and you keep telling them this throughout the listing period. After a few months of it not selling, they get mad at you, hire another agent, lower their price to what you told them in the first place and it sells in 2 days.
- You plan for a small vacation and all the business that you could ever want comes out of the woodwork 3 days before you leave.
- You come back from your small vacation to find 2,381 messages in your inbox and a “full” voicemail box.
- Your competitions hair is larger than your overnight bag.
- You’re still and alcoholic.
- You hold open houses just for the opportunity to check all of your emails and post blogs about how ineffective open houses are.
- You yell at your computer when the internet is down.
- You yell at your computer when there are no pictures in an MLS listing.
- You yell at your computer when your 8th cup of coffee spills on the keyboard.
- You actively show a couple of buyers over 200 homes over a course of a year in a price range that they demand to stay at. You find out that they have a champagne taste on a beer budget and suggest that they bump up their purchase price to closer to their actual qualification mark, as that will afford them more of the luxuries that they are looking for, but they refuse time and time again. Then you wake up one morning to a phone call from their lender congratulating you for finally finding a home for them (WTF?!?), and that is when you realize that they called on a sign in a yard on a home that was right at their qualification mark and went under contract with that agent. (Sorry. Personal Rant … but you get the drift …)
- You are a master at figuring out how to make almost everything in your life a “business expense” .
- You always get that slight knot in your stomach when you drive by a FSBO.
- Your own sister decides to sell FSBO.
- Pre-packaged and microwavable foods are your best friends – even better when they can be eaten while driving.
- You reconfigure your whole day to show a home and your “potential buyer” stands you up .
You go to show a home to a buyer client and …
- There’s no key in the lockbox
- The key in the lockbox does not open the door
- There’s no lockbox
- You unknowingly set off the house alarm and don’t know how to turn it off
- There is a dead/drunk/sleeping person in one of the rooms
- The seller is there and manages to lengthen your showing time to 1 ½ hours with all of the stories that they have to share (see #14)
- The neighbor manages to lengthen your showing time to 1 ½ hours with all of the stories that they have to share about how much they love/hate the Sellers (see #14)
- You lock your car keys, the house key and your cell phone in the vacant house
- You attend any “Broker Open” that offers food.
- You attend every “Broker Open” that offers alcohol (see #7 and #22).
- You hesitate to have anything printed on the back of your business card, because they make such great note pads.
- You have been on the way to a closing when you get a call that the buyer went out and financed $15k in new furniture for a home that they can no longer qualify for because of their new furniture loan.
- After one year in real estate your spouse either leaves you (out of frustration) or joins you (out of
- Your children want to become long haul truck drivers while working part time as full time doctors when they grow up because they don’t want to work as much as you do.
- You are still an alcoholic.
(Of course, if you are a Renegade Realtor® then there are about 35 more things to add to this list.)
Tired of “link in bio”? Here is a solution for Instagram linking
(MARKETING) The days of only one link in your Instagram bio are over. Alls.Link not only lets you link more, it gives you options for marketing and analytics too.
If you’re like me, you’ve probably swapped out the link in your Instagram bio 100 times. Do I share my website? A link to a product? A recent publication? Well, now you don’t have to choose!
Alls.Link is a subscription-based program that allows you to, among other things, have multiple links in your bio. I’m obsessed with the Instagram add-ons that are helping business owners to expand the platform to further engage their audiences – and this is NEEDED one.
With the basic membership ($8/month), you get up to 10 customizable Biolink Pages with shortened links (and you’ll be able to choose your own backend). You also get access to Google Analytics and Facebook Pixel for your pages. With the basic membership, you will have Alls.Link advertising on your Biolink Page. Plus, you’ll be allotted a total of 10 projects, and Biolink Pages with 20 customizable domains.
With the premium membership ($15/month), you get link scheduling for product drops and article releases, SEO and UTM parameters, and you’ll have the ability to link more socials on the Biolink Page. With this membership, you’re allotted 20 projects and Biolink Pages with 60 customizable domains.
If you’re unsure about whether or not Alls.Link is worth it (or which membership is best for you), there is a free trial option in which you’ll be granted all the premium membership capabilities.
Overall – premium membership or not – I have to say, the background colors and font choices are really fun and will take your Biolink Page to the next level. Alls.Link is definitely a program to consider if your business has a substantial Insta following and you have a lot of external material you want to share with your followers.
The day-by-day statistics are a great tool for knowing what your audience is interested in and what links are getting the most clicks. Also, the ability to incorporate Google Analytics into the mix is a big plus, especially if you’re serious about metrics.
If you have a big team (or manage multiple pages), I would suggest going premium just for the sheer quantity of domains you can customize and link, though there are various other reasons I’d also suggest to do so. Take a look and see what works for you!
Use the ‘Blemish Effect’ to skyrocket your sales
(MARKETING) The Blemish Effect dictates that small, adjacent flaws in a product can make it that much more interesting—is perfection out?
Presenting a product or service in its most immaculate, polished state has been the strategy for virtually all organizations, and overselling items with known flaws is a practice as old as time. According to marketing researchers, however, this approach may not be the only way to achieve optimal results due to something known as the “Blemish Effect.”
The Blemish Effect isn’t quite the inverse of the perfectionist product pitch; rather, it builds on the theory that small problems with a product or service can actually throw into relief its good qualities. For example, a small scratch on the back of an otherwise pristine iPhone might draw one’s eye to the glossy finish, while an objectively perfect housing might not be appreciated in the same way.
The same goes for mildly bad press or a customer’s pros and cons list. If someone has absolutely no complaints or desires for whatever you’re marketing, the end result can look flat and lacking in nuance. Having the slightest bit of longing associated with an aspect (or lack thereof) of your business means that you have room to grow, which can be tantalizing for the eager consumer.
A Stanford study indicates that small doses of mildly negative information may actually strengthen a consumer’s positive impression of a product or service. Interesting.
Another beneficial aspect of the Blemish Effect is that it helps consumers focus their negativity. “Too good to be true” often means exactly that, and we’re eager to criticize where possible. If your product or service has a noticeable flaw which doesn’t harm the item’s use, your audience might settle for lamenting the minor flaw and favoring the rest of the product rather than looking for problems which don’t exist.
This concept also applies to expectation management. Absent an obvious blemish, it can be all to easy for consumers to envision your product or service on an unattainable level.
When they’re invariably disappointed that their unrealistic expectations weren’t fulfilled, your reputation might take a hit, or consumers might lose interest after the initial wave.
The takeaway is that consumers trust transparency, so in describing your offering, tossing in a negative boosts the perception that you’re being honest and transparent, so a graphic artist could note that while their skills are superior and their pricing reasonable, they take their time with intricate projects. The time expectation is a potentially negative aspect of their service, but expressing anything negative improves sales as it builds trust.
It should be noted that the Blemish Effect applies to minor impairments in cosmetic or adjacent qualities, not in the product or service itself. Delivering an item which is inherently flawed won’t make anyone happy.
In an age where less truly is more, the Blemish Effect stands to dictate a new wave of honesty in marketing.
Google Chrome will no longer allow premium extensions
(MARKETING) In banning extension payments through their own platform, Google addresses a compelling, if self-created, issue on Chrome.
Google has cracked down on various practices over the past couple of years, but their most recent target—the Google Chrome extensions store—has a few folks scratching their heads.
Over the span of the next few months, Google will phase out paid extensions completely, thus ending a bizarre and relatively negligible corner of internet economy.
This decision comes on the heels of a “temporary” ban on the publication of new premium extensions back in March. According to Engadget, all aspects of paid extension use—including free trials and in-app purchases—will be gone come February 2021.
To be clear, Google’s decision won’t prohibit extension developers from charging customers to use their products; instead, extension developers will be required to find alternative methods of requesting payment. We’ve seen this model work on a donation basis with extensions like AdBlock. But shifting to something similar on a comprehensive scale will be something else entirely.
Interestingly, Google’s angle appears to be in increasing user safety. The Verge reports that their initial suspension of paid extensions was put into place as a response to products that included “fraudulent transactions”, and Google’s subsequent responses since then have comprised more user-facing actions such as removing extensions published by different parties that accomplish replica tasks.
Review manipulation, use of hefty notifications as a part of an extension’s operation, and generally spammy techniques were also eyeballed by Google as problem points in their ongoing suspension leading up to the ban.
In banning extension payments through their own platform, Google addresses a compelling, if self-created, issue. The extension store was a relatively free market in a sense—something that, given the number of parameters being enforced as of now, is less true for the time being.
Similarly, one can only wonder about which avenues vendors will choose when seeking payment for their services in the future. It’s entirely possible that, after Google Chrome shuts down payments in February, the paid section of the extension market will crumble into oblivion, the side effects of which we can’t necessarily picture.
For now, it’s probably best to hold off on buying any premium extensions; after all, there’s at least a fighting chance that they’ll all be free come February—if we make it that far.
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