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Bronko Box founders set out to solve a common problem

Rather than walk away from the annoying aftermath of moving, one couple was stuck on the idea that they could actually fix the pain of the process, and that obsession led to the founding of Bronko Box.

bronko box

bronko box

Bronko Box solves a problem

Founded in 2013 by Brooke and Bo Cox, Austin’s Bronko Box was launched to serve movers by replacing cardboard boxes and tape with stacking plastic moving boxes that the company says is not only more friendly to the environment, but costs less than disposable supplies. Customers essentially rent the boxes for a period of time, they’re delivered empty, you pack them, you move them, and when you’re unpacked, they come pick them back up.

I reviewed the company’s services myself for the Mad Betty lifestyle blog and found the service to be extremely useful and I’ve already referred people their way, but what was most fascinating is exactly how they came to be.

Tapping into the entrepreneurial spirit

We’ve seen totes used by retailers and grocers for decades to help simplify transportation, and it make sense that it would be used by the moving industry. The Cox couple had simply moved enough times and saw a problem they could help solve in a simple way. Brooke Cox tells AGBeat, “In college, we moved every year – after college, it seemed like we were moving at least every two years – so, like most people: we’ve got some experience in the painful and exhausting process of moving.”

Rather than experiencing a problem and simply walking away, glad the problem was behind them, the couple racked their brains with exactly how to meet this need in a more practical way by not only reducing the pain of traditional boxes, but the cost and waste.

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Brooke said, “We found ourselves mulling over the pains of moving: finding, or worse yet: buying, cardboard boxes, building them, taping them, overpacking them and then having to move them – and it doesn’t end there: the unpacking, breaking down, bundling up and dragging to the curb (or worse yet – finding your things damaged!)”

Becoming a service provider

Through endless research, the team discovered that in Texas, where they are based, most people move within the same county, so they not only offered the product, but became a service provider by dropping off and delivering the heavy duty totes.

The company has plans to expand to the Houston, College Station, and Dallas areas as they grow. The gumption of solving a very basic problem is one to inspire any potential entrepreneur just sitting on ideas for how to solve life’s practical problems.

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Lani is the COO and News Director at The American Genius, has co-authored a book, co-founded BASHH, Austin Digital Jobs, Remote Digital Jobs, and is a seasoned business writer and editorialist with a penchant for the irreverent.

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