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In this free information age, how can you get paid to be a speaker?

(Business News) Being a speaker on any topic can be tough in an age where all information is free – but is it really? Perhaps now with information overload, the timing is perfect.

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Speakers and knowledge workers in the new era

For many years, the primary bottleneck of business was information access. If I just knew more things I would make better decisions and those decisions would make me lots of money! Who would claim that today? No one. We are no longer living in the information economy. Information flooded the market much like the way baseball cards did in the early ‘90’s, completely removing the value of my extensive collection in the process. So what does this mean for us?

Nobel Prize Winning Economist Herbert Simon wrote in 1978, “A Wealth of information creates a poverty of attention.”

Today, attention is the scarcest resource in the market: for your customers, your employees, your family, and for you. And like all scarce resources, we pay for it. We will pay for people to pay attention to the work we can’t get to (consultants). We pay for people to pay attention to us (counselors). Attention is a precious resource.

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I spend the vast majority of my time on the road speaking to companies and organizations. You want to know the dirty little secret? I say nothing that they can’t find elsewhere. It’s not just me. No one is speaking about anything that can’t be found somewhere online…for free. And yet, my job has never been more safe. That’s because I’m not being paid for information. Don’t get me wrong, people think that they are paying for information, but they are wrong. And people who think their information is what will get them paid will end up back in their parents’ house like the rest of my generation.

Want to get paid? If you are a knowledge worker, you will succeed or fail based on two simple principles:

1. How effectively did you filter the information?

The information your company needs is available. It’s free. And it will take a lot of time, money, and attention to find it. It’s like trying to find a seahorse when scuba diving. I’ve been scuba diving more than fifty times. I’ve never seen a seahorse. They are small, they are camouflaged, and those bastards hide well.

The internet has given us access to more ideas, concepts, facts (and lies), anecdotes, and funny cat memes.

Enter you: the successful knowledge worker. For a small fee, you can give them the 3 things that they can do today to improve their bottom line. Not only is this information particularly insightful, but you’ve distilled it into three easy-to- remember principles. The 3 F’s you call them.

Will they pay for that? They should, and sometimes they will. But they might not. And that leads us to your second key success determiner.

2. How well did you present the information?

Richard Lanham, a Professor of Rhetoric at UCLA, once asked how black and white text would ever hold the attention of a generation brought up by dancing and singing letters from Sesame Street.

I can speak as one of those kids. Sesame Street was the least entertaining TV show of my life. If only Sesame Street was the problem. You could be the most boring presenter of information in history and still have a shot.

But it’s not. And you don’t. The second reason companies will pay for a speaker is because that speaker can capture the attention of an ADD filled audience to ensure that information actually does something. If you want to be a successful knowledge worker, you have to learn to present your information well. Is your information structured well? Is it emotionally engaging? Do your non-verbals reveal excitement about the topic? Would you want to listen to you?

It’s that simple

Filter well. Present well. Then stop talking. And get paid.

Curt Steinhorst loves attention. More specifically, he loves understanding attention. How it works. Why it matters. How to get it. As someone who personally deals with ADD, he overcame the unique distractions that today’s technology creates to start a Communications Consultancy, The Promentum Group, and Speakers Bureau, Promentum Speakers, both of which he runs today. Curt’s expertise and communication style has led to more than 75 speaking engagements in the last year to organizations such as GM, Raytheon, Naval Academy, Cadillac, and World Presidents’ Organization.

Business News

Ending a dismal year, Samsung says goodbye to CEO

(BUSINESS NEWS) Following a tumultuous year, Samsung now must face their CEO, Kwon Oh-hyun, stepping down.

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Among exploding phones, recalled washing machines and an indicted former chairman, Samsung has had a rough year. Just as they start to get back on track, they have one more crisis to deal with.

Kwon Oh-hyun, Samsung CEO, has officially announced his departure.

In a letter to the employees, Kwon announced his plans to leave the company by March of next year. His words touch on all of the typical sentiments, like that he “had been thinking long and hard about (leaving) for quite some time,” and that he wants to “move on to the next chapter in his life.”

What Kwon doesn’t make clear are his exact reasons for leaving.

He mentions that Samsung is in an “unprecedented crisis inside and out,” without sharing any specifics. Via his own words, Samsung needs to reshape their company to keep up with the ever-changing IT industry.

Kwon believes that young, fresh leadership could be the answer that Samsung needs.

Though Kwon’s departure may seem like another hit for the company, it could be a new chapter for Samsung as well.

And it is a change they desperately need. Recently, Samsung has made the headlines with scandal after scandal.

Earlier this year, Jay Y. Lee, former Vice chairman, was found guilty on multiple charges of bribery. The charge, which Lee is now serving five years in prison for, also resulted in the impeachment of South Korean President Park Geun-hye.

Samsung also lived through two major recalls this year. They officially took the Galaxy Note 7 off of the market after various accusations of batteries overheating led to fires.

Samsung also recalled 2.8 million washing machines because their “violent vibrations” caused some users to be injured.

Major scandals like these are enough for any company to flop. However, Samsung is still in the game. Kwon’s letter calls for the company to start anew, which is exactly what they need to do to stay afloat.

Of course, creating devices that do not cause injuries and fires will be a start. In addition, new leadership will keep the company relevant and hopefully, revive their reputation.

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Business News

Identity-protecting roller stamps are a must for any office

(BUSINESS NEWS) Your identity is one of the most valuable things, that’s why Guard Your ID has created a stamp for when shredders won’t work.

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The massive Equifax hack made nearly everyone feel vulnerable, but the truth is that every day we knowingly engage in activity that puts our privacy at risk.

Just think of how many times you give up your telephone number when signing up for a new magazine subscription. Or the numerous times you thoughtlessly threw away mail containing confidential information.

There are so many opportunities to accidentally reveal private information but luckily, there are an equal number of ways to prevent it. Though you may think that identity theft could never happen to you, it’s better to be safe than sorry.

Of the various tools invented to help you protect your identity, one of the newest is actually very simple. The company Guard Your ID has recently introduced privacy protection rollers and stamps. These gadgets are simple, quick and effective to help shield your identity on virtually anything.

The oil-based ink works on both glossy and non-glossy surfaces without smearing or rubbing off. These stamps work by creating an encrypted pattern which makes text unreadable.

Though shredding is another effective way to protect your identity, the rollers and stamps are more environmentally friendly. At some centers, shredded paper cannot be accepted as recyclable material. In addition, you can stamp more things that you can shred.

For example, you may want to cover up a label on a prescription bottle. The protection stamps are more versatile than shredding, and also more cost effective.

An Identity Protection Stamp can be purchased for under $20 and has a shelf life of 2-3 years. A wide format roller is also available for larger surfaces. In addition, refillable ink can be bought for the wide rollers.

It may seem like a nuisance to start stamping every label, bank statement and mail that contains any piece of private information on it, but in the end, it may be worth it. Just think of how much time you will spend freezing your accounts and recovering your identity if it is stolen.

It may seem silly, but today even a simple stamp goes a long way in protecting your identity.

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Business News

Zuckerberg used VR to highlight hurricane Maria destruction

(BUSINESS NEWS) Mark Zuckerberg tapped into his Occulus VR conference abilities to highlight the damage Hurricane Maria did to Puerto Rico.

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We know at this point that Puerto Rico was devastated by Hurricane Maria, but it can be difficult to understand the true extent of the damage without being there. We’ve seen some images and some video but Mark Zuckerberg is taking it to another level.

In a new partnership with the Red Cross, Zuck is taking to virtual reality to assist relief efforts.

In a presentation from Facebook’s Silicon Valley headquarters, Zuckerberg took Facebook users on a 360-degree tour of the hurricane destroyed island, using a combination of artificial intelligence and satellite imagery to determine areas with the most significant need.

Explaining his use of technology and its purpose, Zuckerberg said, “We use artificial intelligence to build what we call ‘population maps’ so you can look at satellite imagery of an area and get a sense of where it is that people actually live and the density of different places and where there’s infrastructure going to in those places. That’s going to help the Red Cross figure out where people are who need help.”

He also went through Facebook’s plans to restore internet connectivity on the island, which has been struggling to get power and resources back after the category 3 hurricane slammed the island with 125 mile per hour winds last month.

Zuckerberg said his company has already sent employees to the island to investigate damage and get networks working properly.

Speaking on the importance of internet and its integral role in the island’s ability to communicate domestically and abroad, he said, “When you are in the middle of a disaster like this, it’s really important that people have access to the internet. But it’s also important so that when relief workers go down there, they can coordinate with each other and know where people need help.”

There has been a bit of blowback from the VR tour though. A few of Zuck’s critics are calling him “tone deaf” saying that having the avatar chit-chat in front of flooded and destroyed home made it seem like he was cashing in on a natural disaster to plug his Occulus brand.

While his intentions were probably in the right spot, no matter how it came off, this is the first time that VR has been used for disaster coverage and we’re sure it won’t be the last.

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