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New study reconfirms that most apps are downloaded, then abandoned

How many apps do you have on your phone right now that you’ve downloaded and forgotten about? Us too. A new study reconfirms this growing trend.

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digital trends

digital trends

No one uses every app they download. No one.

Have you have ever downloaded an app, enjoyed it for a few days, and then decided to part ways? Well, you are not alone.

According to a study done by Localytics, which is an analysis and marketing platform dedicated to applications for websites and mobile devices, 58 percent of app users become inactive within the first 30 days of downloading and app. After two months, these numbers go up to 71 percent and then increase again to 75 percent in the third month.

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Being that it is common to download and flee, app developers are having difficulty figuring out a way to keep users coming back. Localytics found a correlation between the number of app sessions a user utilizes and abandonment. Seventy-five percent of users who only use an app once within 30 will churn, or become inactive. And, with that, only 14 percent of users who utilize 11 or more app sessions will churn within the premiere month.

What is the biggest hurdle?

The study also found what they deem a “critical hurdle” which is what app users reach when they have seen the value in an app and use it at least three times per month. Even with this, users are still found to churn. However, the churn is said to decrease 29 percent if users can use the app three times within the first three days (which Localytics describes at their “3×3 rule”).

Having been a person who has churned their back on apps within the first month of downloading, I reflected on my reasoning for abandonment. It turns out that there was more to the equation than I initially thought.

The main reason I abandon apps is a lack of interest. Something that may have pulled my attention one day may not keep me coming back if the app is stagnant (i.e. a game that is repetitive or an informational app/tool that does not get updated). Because of this, I have been found to delete apps that I get bored of and replace them with other apps that I come upon in the “store”.

However, a major reason that I delete apps is because they take up too much space. I will often delete an app, re-download it if I need it for a specific instance, and then delete it again to free up space.

At the end of the day, there are only a few apps that are needed as constants on a mobile device (email, Facebook, Twitter, etc.) Developers are left with the difficult tasks of making their apps to be always appealing in order to be continuously utilized.

#AbandonedApps

Staff Writer, Taylor Leddin is a publicist and freelance writer for a number of national outlets. She was featured on Thrive Global as a successful woman in journalism, and is the editor-in-chief of The Tidbit. Taylor resides in Chicago and has a Bachelor in Communication Studies from Illinois State University.

Business News

Uh, did Amazon just start an MLM?

(BUSINESS NEWS) Amazon’s advertisement for their new “partnership” sounds suspiciously like a multi-level marketing scheme.

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Amazon delivery

Amazon’s labor abuses are beyond well-established. Just peruse Google for a while if you need examples. You’ll see stories from employees who have been denied bathroom breaks, or forced to continue working after coworkers have died on the job. Yet somehow despite all of these allegations, they have managed to sink lower with their reprehensible practices.

Recently, Amazon ran a swath of Facebook ads asking, “Have you ever wanted to own a business? As an Amazon Delivery Service Partner, you’ll start your own package-delivery business, build a team, and have access to Amazon’s technology and logistics expertise.”

Amazon partnership ad

If you’ve ever been DM’ed by a long-lost school acquaintance with an “amazing business opportunity”, you might have the same reaction to that as I did: Uh, did Amazon just start an MLM?

The Merriam-Webster Dictionary defines multi-level marketing as “a business structure or practice in which an individual seller earns commissions both from direct sales and from the sales of the seller’s recruits, of those recruited by the seller’s recruits, and so on.” As recruiting becomes more important than selling products, only a slim minority of particularly successful recruiters end up seeing profits in an MLM.

DSPs are not buying or selling Amazon products, nor are they being incentivized for signing up others to be delivery partners. They are meant to serve as the last leg of transportation between Amazon warehouses and consumers. In fact, Amazon makes the exclusivity of the program clear on their website. DSPs are able to hire between 40-100 staff, but this bears more resemblance to chain franchising than a pyramid scheme, at least on the surface. After all, some of the most predatory MLMS out there began seemingly innocently – just look at Mary Kay.

Amazon requires Delivery Service Partners to have at least $30,000 to fully cover all costs associated with starting up: Not just for uniforms, leases on Amazon branded trucks, insurance, and mobile scanners, but also the applicant’s cost-of-living while getting their business off the ground.

It’s scummy enough that their advertising is taking notes from the MLM playbook. But it actually raises more red flags than it resolves: The DSP program seems like yet another example of how the definition of an employee is getting blurrier by the day.

Uber and Lyft, for example, lease vehicles for their drivers in the same way that Amazon leases trucks and other equipment for their Delivery Service Partners. Rideshare drivers, like DSPs, are responsible for their own insurance costs and have no guaranteed income, either. Amazon is clearly trying to skirt its way around the responsibilities they would ordinarily have as an employer, a problem that unfortunately lies at the heart of the sharing economy.

Amazon’s decision to expand their delivery fleet also comes at an uncanny time. Right now, the United States Postal Service is severely underfunded and its future is uncertain. It provides business owners of all sizes with low-cost mail and parcel delivery, and is obligated to deliver to every home address in the United States.

While the USPS does partner with Amazon to deliver packages, it’s still awfully convenient for Amazon to be introducing this “business opportunity” now. Under the guise of supporting entrepreneurship, Amazon is preparing a death blow to their smaller competitors – think independent retailers, suppliers, crafters and artists that rely on affordable, accessible postage to sell their goods.

While it’s a stretch to label this program an MLM right out of the gate, the whole thing still stinks to high heaven, and we recommend you steer clear. Make no mistake, this is a business opportunity for Amazon alone.

If you dream of owning a business and you have $30,000 to invest, that is a great start! But for goodness sake, invest that in yourself. It would be a shame to waste your time and money lining a mega-corporation’s pockets.

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Business News

Dunkin’ Donuts is closing 800 stores soon

(BUSINESS NEWS) No one is immune to COVID-19. Dunkin’ Donuts announces 800 location closures across the US.

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Dunkin coffee

You may want to savor that Dunkin’ Donuts iced coffee a little longer than usual this summer. Dunkin’ Donuts has recently announced they will be permanently closing over 800 locations across the United States; this represents 8% of their total locations across the United States.

Dunkin’ announced these closures along with their second quarter earnings. The stores set to close only represent about 2% of Dunkin’s total US sales, so this move will likely help them cut down operating costs in some lower performing locations. Dunkin’ has descried the closures as being part of a “real estate portfolio rationalization.”

Dunkin’ is focusing cuts on what they identify as their “low-volume sales locations” with more than half of these being locations inside Speedway convenience stores. The Speedway locations will be closing first – many of them before the end of the year. Dunkin’ is also planning to close about 350 international locations by the end of 2020.

While this might mean your favorite iced coffee fix will no longer be within arm’s reach, it’s likely that this move will help Dunkin’ Donuts survive long term. The real worry here is what does it mean when even large international brands, like Dunkin’ Donuts, are starting to feel the sting of COVID-19 on the economy? The restaurant industry has been taking big hits during the pandemic – even McDonalds has announced a small percentage of upcoming store closures.

If big chains with cult followings like Dunkin’ Donuts are making cuts, then what hope do small businesses have of making it through the year?

PPP loans and other local government aid programs are temporarily helping small businesses across the country stay afloat, but we still haven’t seen a guarantee that more help is on the way. Current aid packages will only keep businesses going for so long before small business owners will be forced to make tough choices.

If Dunkin’ Donuts moves out of your area, you might want to consider taking your caffeine addiction (and cash) to a local coffee shop or bakery. They could use the love and you may even find a new favorite iced coffee.

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Business News

Some people will be working from home until 2021, or longer

(BUSINESS NEWS) As remote work becomes more common, some employees won’t be returning to the office–ever. Big Tech has almost unilaterally jumped on board.

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Remote work

How does working remotely until 2021 sound to you? How about for the rest of your career? Both of these are options that more companies are considering, begging the overarching question: How many job obligations can, realistically, be accomplished from home?

Well, as it turns out, many of your favorite tech giants fit the bill. Facebook, Twitter, Square, Slack, Shopify, and Zillow have all announced that employees can stay home–forever.

Twitter was the first company to get the ball rolling on this movement–an accolade that Twitter hasn’t been able to claim since its inception.

It isn’t surprising that most tech-oriented jobs can be done remotely, but the initiative to allow employees to continue their work remotely shows an exceptional level of trust and accommodation on the parts of the respective companies–and it raises some future possibilities for others in the industry. As some occupations begin transitioning back to in-office work, it’s interesting to see others standing firm in their decisions.

Additionally, many firms have encountered difficulties with the move to remote work, with issues ranging from employee productivity, all the way to security breaches and complications with employees using their own devices for confidential tasks. It’s interesting to see that, in spite of these difficulties, remote work is still an attractive option for companies like Twitter and Facebook.

Of course, not every tech company is allowing their employees to take a permanent staycation. Google, Sony, Amazon corporate, and a few others are extending remote work up to 2021, thus allowing employees to continue social distancing practices amidst COVID-19 concerns. These companies have also made it clear that employees will be able to continue working from home into 2021 if necessary, but for now, employees should anticipate returning at some point.

Non-tech companies–and pretty much any company that doesn’t operate largely from behind a computer–are going to continue to run into challenges with balancing remote work and actual productivity, so holding up the standard set by companies such as Twitter and Google isn’t really feasible for them; however, looking at these tech companies’ measures is inspiring, and others should take note–if for no other reason than the fact that employees love remote work options.

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