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Step up your customer service with one of these 3 digital tools

Stepping up your customer service is as easy as incorporating the right tool for your business. Before you decide on one, analyze what your customers need to feel welcome, needed, and appreciated. After all, without dedicated and loyal customers, your business would fail to thrive.

A make or break proposition

Your customer service can make or break your company. These days, your customers and clients expect customer service that is organized, professional, and well-informed. Companies that have horrible customer service have received quite a backlash online in recent years. And, as you know, those types of reviews spread through social networking sites easily, freely, and eagerly. So, don’t give anyone a chance to complain about your customer service. Instead, make your customer service something to brag about. Here are three digital tools that can take your customer service to the next level.

Tool one: Volusion

Volusion – Volusion is all about creating user-friendly shops and storefronts with easy-to-use ecommerce templates. Two of the tools you’ll have access to with Volusion is vZoom and unlimited photos of each product, which allows your customers to see “the finest details of any product image, helping to instill confidence in the quality of you items before they purchase.”

You’ll also have access to the color swatch and product comparison tools, making for a unique and easy experience for all of your customers. If you’re looking for easy ways to offer coupons and collect real-time feedback from customers, Volusion is your one-stop shop. They currently offer a free trial. After that, the prices range from $19 a month to just under $150.

Tool two: ZenDesk

ZenDesk – This service is centered on providing you with tools to encourage loyalty from your customers. ZenDesk enables your customers to create tickets when they have questions or have run into issues on your site. But it does more than that. ZenDesk is a premium ticket management tool that allows team collaboration, priority classifications for easy organizing and responding, and automated response messages.

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This will make it easy for you and your employees to stay on top of customer comments and issues, and it assures your customers that you’re dedicated to providing amazing customer service. Just like Volusion, ZenDesk offers a free trail. If you decide you like this tool, you should expect to pay anywhere from $20 per year to about $100 per month.

Tool three: LivePerson

LivePerson – In today’s technological world, many customers prefer to have options when it comes to contacting a company, including online, real-time chat and a phone system that’s easy to navigate. They want convenience and availability. LivePerson provides just that.

LivePerson believes there’s more to chatting with customers than solving problems; they believe it’s about building connections and loyal relationships through online interaction. It’s about building trust with customers so they come back again and again.

Long-term effects

Stepping up your customer service is as easy as incorporating the right tool for your business. Before you decide on one, analyze what your customers need to feel welcome, needed, and appreciated. After all, without dedicated and loyal customers, your business would fail to thrive. Treat your customers well and you’ll see immediate and long-term effects and rewards.

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Written By

The American Genius Staff Writer: Charlene Jimenez earned her Master's Degree in Arts and Culture with a Creative Writing concentration from the University of Denver after earning her Bachelor's Degree in English from Brigham Young University in Idaho. Jimenez's column is dedicated to business and technology tips, trends and best practices for entrepreneurs and small business professionals.



  1. Jack Cassedy

    May 24, 2012 at 1:55 pm

    A tool that isn’t exactly customer service, but provides customers with a great user experience along the process of buying or selling is Doorsteps (formerly The ABC Tool). 

  2. Voip phone service

    May 30, 2012 at 1:44 am

    cool stuff! maintaining the customer service level at top priority keeps the business alive. it gives good result in sales and in turn, happy and loyal customers.

  3. ManojSundar

    June 4, 2012 at 6:43 am

    I agree with your view points. I would suggest another good customer support tool, HappyFox( It has can help you improve your efficiency in handling customer requests. It is also light on your wallet. Give it a shot!

  4. Pingback: Customers are abandoning brands for poor service (yours will too) - The American Genius

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