Seriously, Check it Out
First things first: you need to read Kim Wood’s excellent first article for agentgenius because this here article builds upon her idea of casting your business-getting anchor in a group of like-minded, interrelated people. Seriously, check it out before you continue…
If you read her article you’re probably full of ideas and new revelations about who you should be talking to and where.
If You’re Into…
In her article, Kim tells us to connect with folks of common interest. If you’re into technology, look for local tweet-ups and social media clubs. If you’re into cars, find car clubs to participate in.
Basically, she recommends building a centered and targeted hub for your network.
Clearly, we all should be doing business this way.
By associating with like-minded folks you’ll have more fun in life (yay!) and you’ll generate rapport and credibility with folks… enough to build a business with (if you’re genuine.)
The Strategic Network
Now, let’s take this hub and connect it to a strategic network.
Your hub of like-minded, inter-related people go out and spend money at similar places.
Here are some examples:
- Photography Club
Members get their photos developed, pictures framed, purchase new lenses, and visit galleries. - Horse Owner’s Club
Members call on veterinarians, buy from the hay and feed fella, visit the tack shop, and get riding lessons. - Classic Car Club
Members talk with body shops, parts suppliers, auto painters, and rally organizers.
Connect with these vendors and build relationships there. They already have trust, rapport, and influence with your hub group. They’re in a perfect position to speak about you with others inside your network.
Your Name & Reputation
By doing this you connect with all the parts of the community you want to build a relationship with and now your name and reputation can easily spread throughout this… your strategic network.
