Business is hard
For most of us the real estate business isn’t easy these days. We find the clients or they find us but not all of out listings will sell and not every buyer will result in a closed sale. I don’t have a problem admitting that my numbers are down. I know I am a good agent and I know why my numbers are down.
I know too many good agents who are beating themselves up when the economy is beating us up. Agents are dropping out becasue they can’t pay their bills. Only the strong will survive.
Adjust
Feeling like a failure isn’t going to help. Beating yourself up because the bank rejected your third offer on a foreclosure is counter productive. Pretending that life is business as usual isn’t a sound plan either. We all need to adapt. In my case I have had to cut some business and household expenses because my income went down.
Listen
Last year I did beat myself up. I blamed myself for everything that went wrong. If every deal I started last year had closed I would have had the best year ever. It didn’t work out that way. This year I have been listening to other agents from my own market and around the country and I have been talking too.
It has changed my perspective and I don’t feel like beating myself up any more. For me the talking about my own experiences has been harder than the listening part. As a sales person I have been taught to say that yes business is tough but I am doing just fine.
Talk
Don’t isolate yourself. Reach out to others in the industry. Listen to them and tell them not to beat themselves up. Put the gloves in the closet.
