Connect with us

Opinion Editorials

75 big brokers to refuse adding listings to MLS, forming alternative MLS?

Published

on

Data remains a contentious topic

Recently, the invitation-only Realty Alliance bi-annual conference took place with no members of the press in sight. The Realty Alliance network of elite real estate firms is comprised of top brokers across America and Canada and accounts for a large share of the real estate industry. Although press was not invited, various sources have told AGBeat that the destination of Realty Alliance member data continues to be highly contentious. This spring, Realty Alliance was influential in the shaping of IDX rules and sources tell AGBeat that the group came together on the topic of data use at the most recent conference, with roughly 75 top brokers allegedly discussing seceding from their MLS, and banding together to build a national MLS run by brokers to exclude Zillow, Trulia and other media companies like Realtor-backed Realtor.com.

“There was no banding together,” The Realty Alliance President and CEO, Craig Cheatham told AGBeat. “Our members are fiercely independent and make independent business decisions based upon their business model and local/regional market factors. There certainly was no decision to band together and no effort even to try to encourage collective action of any kind. Our member firms make decisions with their MLSs and various vendors that fall all across the spectrum and they reevaluate those periodically based on local factors. If you see any trend among real estate brokerages in the coming months it should be traced to predictable industry reaction to overall trends in the offerings and business rules of MLSs and outside vendors.”

Seceding from the Union?

Cheatham may be right that there is no public or official move to band together, but our sources note that there is certainly a strong conversation about seceding from the union, if you will, which makes one wonder what would happen if this actually came to fruition. It is an admirable thought, but it might be a decade too late and could create massive backlash against brokers that pull out of the MLS. Our sources note that some brokers in the group are sedate on the topic while others have strong intentions to move forward with the conversation, and it brings up the age old subjective question – who does real estate data belong to? Does it belong to the MLS, the association, the brokers, the agents, the aggregators or the consumers?

Advantages and disadvantages

Unfortunately, the cat (data) is already out of the bag and seceding now may be too little too late. Consumers wouldn’t even know that listings are missing from Zillow/Realtor.com/Trulia despite broker secession and the true value of data is only when it is in full, so the Realty Alliance national MLS site would be at the biggest disadvantage. All aggregators (like Zillow or HotPads) would have to do is run a campaign in those local markets inviting consumers to add or tweak their own listings if their broker won’t.

It would give aggregators something to rally against and playing the victim card would tap into the existing generic distrust of the traditional real estate industry. Also, consumers and agents alike could buck a broker-centric system altogether, which is what gave birth to the aggregators in the first place as the industry moved away from broker power toward empowering local agents and consumers.

Another problem with any group of brokers thinking about restricting their listings to only being featured on their own national site is that the Trulias of the world have a massive head start on recruiting the best and brightest technology talent in the business. They recruit from Google and Apple which are in their back yards. With The Realty Alliance based in Dallas, is it really possible to hire hundreds of highly expensive experts to create this national MLS that could even come close to comparing to Trulia? There is much more to running a listings site than following IDX rules, there is a culture of search and a fine science to it that is still barely understood, even by those specializing in it for the last ten years.

The takeaway:

Whether it’s true that the discussion happened or will come to fruition or not, the idea of real estate data being owned and operated by the very practitioners that brought them to market makes sense and is admirable, but seceding from the union is probably a decade too late and could not only end up boosting aggregators and giving them a platform to rally against, it could come across as greedy and uninformed as consumers believe it is their data, not the broker’s, and no matter how well-meaning the conversation is, it might be too late and could ultimately further harm the industry and consumer sentiment toward the industry.

The Realty Alliance has been fairly tight lipped as no one wants to go on the record, which makes sense, however, meaningful discussion cannot happen behind closed doors because the bigger picture cannot be seen without a diversity of entities being part of the discussion.

Lani is the Chief Operating Officer at The American Genius - she has co-authored a book, co-founded BASHH and Austin Digital Jobs, and is a seasoned business writer and editorialist with a penchant for the irreverent.

Continue Reading
Advertisement
86 Comments

86 Comments

  1. Jody Cowdrey

    October 26, 2011 at 1:57 pm

    Regardless of their goals or intentions, I'd love to see them honestly explain to a client how, in the vast majority of situations, limiting their listing data to anything less than the maximum amount of exposure possible is somehow more helpful to them.

    • Bill Rovillo

      October 26, 2011 at 3:22 pm

      Jody, I think the point Realty Alliance is making is that with syndication, Brokers make less money and receive less leads.
      As a husband of a Broker/Owner, I agree. I've seen it with my own eyes over the past 17 years. Please see my post on Listing Sin-dication to see where you may be leaving money on the table..
      https://imapp.com/blog/2011/04/listing-sin-dication/

  2. Rachel LaMar, J.D.

    October 26, 2011 at 2:07 pm

    I second what Jody says above…this is just going to make our industry look ridiculous and seem less trustworthy – not a good thing.

    • Jake

      October 27, 2011 at 8:51 am

      I'm baffled at how this makes our industry look any MORE ridiculous and LESS trustworthy than it does now. We feed them erroneous data to millions and millions of websites and mislead them into thinking folks that paid top dollar for advertising are actually the listing agent or actually top buyer agents in the area. They don't know what an MLS is, they don't know what VOW is, they don't know what an IDX is they don't understand syndication, they don't even know what the word Realtor even means. The consumer couldn't distrust us anymore and they have every reason not to.

  3. Robert Drummer

    October 26, 2011 at 2:08 pm

    Joe Horning from Shorewest REALTORS® (WI) gave an interesting presentation at MLS Cloud in Houston:

    "MLSs are guilty as an accomplice to the Syndication Crime"

    https://www.slideshare.net/secret/Enclqx9WdIHylH

    It gives insight into the mind of the large broker, or at least Shorewest.

  4. Bill Rovillo

    October 26, 2011 at 3:16 pm

    The author mentions twice that Realty Alliance is "too late" with their ideas.
    I couldn't disagree more with this and many other points she makes.
    And if someone wants to turn a "wrong" into a "right", what difference does it make when it happens? a year, 5 or 10 years down the road?
    Doing nothing is what is wrong.

  5. Ken Brand

    October 26, 2011 at 3:44 pm

    Compelling Arguments both ways are possible.

    To me the take away is that everything about the real estate business is warping, shifting and morphing, at a speed we've never seen before. Adventurous times, unless you're standing still, then it's a steamroller.

    Great article Lani, thanks.

  6. Demetri Koutsokostas

    October 26, 2011 at 9:03 pm

    As a broker whose office does both commercial and residential transactions, I see both sides of the spectrum. Most commercial real estate never makes it to an MLS and somehow that part of our business is the strongest and provides a more loyal and satisfied client base. On the residential side, we pay fees to put our listings on the mls, other companies make money off our listings, and if that's not enough, they turn around and charge us for services which they couldn't provide if it weren't for our listings. Residential real estate took a wrong turn a long time ago and I don't see it making a u-turn.

  7. Rosy at ComFree

    October 27, 2011 at 7:58 am

    This is not going to be an easy battle to take on. The MLS is one of the most well-known real estate websites in North America, however, the way real estate is sold nowadays is ever-changing and perhaps it's time to revisit the way business is being conducted.

  8. Jacob Clayton

    October 27, 2011 at 8:37 am

    This is by far some of the most encouraging news I've read about this industry since I entered it 6 years ago. I always thought I was alone in feeling this way but it's incredibly wonderful to see that others are interested in righting this incredible wrong. It hasn't been an easy fight for me the last few years but nothing worth having is easily attained and fighting the tide against years of brainwashing and bad behavior is always difficult but if it weren't for those willing to step out and make a difference….what a sad and pathetic world we would live in.

  9. Russ Bergeron

    October 27, 2011 at 8:57 am

    At MRED we don't send data to Zillow, Trulia, ListHub, etc. – the brokers do, including the Realty Alliance members. In markets where a firm, or a couple firms have more than 50-60% market share they can probably take a stand and refrain from syndication. But until that happens it is hard to turn your back on 90 plus percent of the real estate internet traffic.

    Russ Bergeron
    MRED

  10. Joe Zekas

    October 28, 2011 at 1:05 am

    Curious that no one has mentioned the very serious antitrust issues involved in brokers discussing anything of this sort at a forum like the Realty Alliance.

    In my long-ago days as an attorney representing trade associations I would have put an immediate and forceful end to the discussion within seconds of its having begun.

    • Robert Drummer

      October 28, 2011 at 5:01 am

      The headline ends with a question mark and the CEO stated "There certainly was no decision to band together and no effort even to try to encourage collective action of any kind."

      The rest of the article is speculation and "what if".

      It's a great topic but people are drawing conclusions about this group based on speculation.

  11. Jimmy welch

    October 28, 2011 at 4:04 pm

    Because the MLS has such a recognized name, I think it would be highly difficult to spin off and have a different site. Neither sites would be fully reliable because they would be incomplete. Interesting though…

  12. Joe Rivera

    November 2, 2011 at 10:11 am

    "What matters most" to consumers? It certainly is not one more MLS Website. What matters most to consumers is receiving real (no pun intended) professional "fiduciary" counseling, in regards to all the "data" that consumers are reading on the Internet everyday. The "data" can not provide fiduciary counseling, only a professional real estate agent can provide it. Take a minute and read what Mollie Wasserman, of "ACRE" (Accredited Consultant in Real Estate) has to say about this. The "ACRE" Agent is going to be the future of real estate bokerage. It's about fiduciary counseling not "selling".

  13. Venita Peyton

    November 2, 2011 at 12:59 pm

    As a smaller business, I'm weary from paying higher and higher MLS fees – for little value. I now mostly represent Buyers who don't mind the lesser drama of working with FSBOs. When the big youngins' play, it's US little youngins' who pay.

Leave a Reply

Your email address will not be published. Required fields are marked *

Opinion Editorials

7 ways to carve out me time while working from home

(OPINION / EDITORIAL) It can be easy to forget about self-care when you’re working from home, but it’s critical for your mental health, and your work quality.

Published

on

Woman in hijab sitting on couch, working from home on a laptop

We are all familiar with the syndrome, getting caught up in work, chores, and taking care of others, and neglecting to take care of ourselves in the meantime. This has always been the case, but now, with more people working from home and a seemingly endless lineup of chores, thanks to the pandemic. There is simply so much to do.

The line is thinly drawn between personal and professional time already, with emails, cell phones, and devices relentlessly reaching out around the clock, pulling at us like zombie arms reaching up from the grave. Working from home makes this tendency to always be “on” worse, as living and working take place in such close proximity. We have to turn it off, though.

Our brains and bodies need down time, me-time, self-care. Carving out this time is one of the kindest and most important things you can do for yourself. If we can begin to honor ourselves like this, the outcome with not only our mental and physical health, but also our productivity at work, will be beneficial. When we make the time to do things we love, our body untenses, our mind’s gears slow down that constant grinding. Burnout behooves nobody.

Our work will also benefit. Healthier, happier, more well rested, and well treated minds and bodies can work wonders! Our immune systems also need this, and we need our immune systems to be at their peak performance this intense season.

I wanted to write this article, because I have such a struggle with this in my own life. I need to print it out and put it in my workspace. Last week, I posted something on my social media pages that so many people shared. It is clear we all need these reminders, so I am paying it forward here. The graphic was a quote from Devyn W.

“If you are reading this, release your shoulders away from your ears, unclench your jaw, and drop your tongue from the roof of your mouth.”

There now, isn’t that remarkable? It is a great first step. Let go of the tension in your body, and check out these ways to make yourself some healing me-time.

  1. Set aside strict no-work times. This could be any time of day, but set the times and adhere to them strictly. This may look like taking a full hour for lunch, not checking email after a certain hour, or committing to spending that time outdoors, reading, exercising, or enjoying the company of your loved ones. Make this a daily routine, because we need these boundaries. Every. Single. Day.
  2. Remember not to apologize to anyone for taking this me-time. Mentally and physically you need this, and everyone will be better off if you do. It is nothing to apologize for! Building these work-free hours into your daily schedule will feel more normal as time goes on. This giving of time and space to your joy, health, and even basic human needs is what should be the norm, not the other way around.
  3. Give yourself a device-free hour or two every day, especially before bedtime. The pinging, dinging, and blinging keeps us on edge. Restful sleep is one of the wonderful ways our bodies and brains heal, and putting devices away before bedtime is one of the quick tips for getting better sleep.
  4. Of course, make time for the things you absolutely love. If this is a hot bath, getting a massage, reading books, working out, cooking or eating an extravagant meal, or talking and laughing with a loved one, you have to find a way to get this serotonin boost!
  5. Use the sunshine shortcut. It isn’t a cure-all, but sunlight and Vitamin D are mood boosters. At least when it’s not 107 degrees, like in a Texas summer. But as a general rule, taking in at least a good 10-15 minutes of that sweet, sweet Vitamin D provided by the sun is good for us.
  6. Spend time with animals! Walk your dog, shake that feathery thing at your cat, or snuggle either one. Whatever animals make you smile, spend time with them. If you don’t have pets of your own, you could volunteer to walk them at a local shelter or even watch a cute animal video online. They are shown to reduce stress. Best case scenario is in person if you are able, but thankfully the internet is bursting with adorable animal videos, as a backup.
  7. Give in to a bit of planning or daydreaming about a big future trip. Spending time looking at all the places you will go in the future and even plotting out an itinerary are usually excellent mood-boosters. It’s a bit different in 2020, as most of us aren’t sure when we will be able to go, but even deciding where you want to go when we are free to travel again can put a positive spin on things.

I hope we can all improve our lives while working from home by making time for regenerating, healing, and having fun! Gotta run—the sun is out, and my dog is begging for a walk.

Continue Reading

Opinion Editorials

Why robots freak us out, and what it means for the future of AI

(OPINION / EDITORIAL) Robots and humans have a long way to go before the social divide disappears, but research is giving us insight on how to cross the uncanny valley.

Published

on

Close of R2D2 toy, an example of robots that we root for, but why?

We hate robots. Ok, wait, back up. We at least think they are more evil than good. Try it yourself – “are robots” in Google nets you evil before good. Megatron has higher SEO than Optimus Prime, and it’s not just because he’s so much cooler. It cuz he evil, cuz. It do be like that.

It’s not even a compliment to call someone robotic; society connotes this to emotionless preprogrammed shells of hideous nothing, empty clankbags that walk and talk and not much else. So, me at a party. Or if you’re a nerd, you’re a robot. (Me at a party once again.)

Let’s start by assuming robots as human-like bipedal machines that are designed with some amount of artificial intelligence, generally designed to fulfill a job to free up humanity from drudgery. All sounds good so far. So why do they creep us out?

There’s a litany of reasons why, best summed up with the concept of the uncanny valley, first coined by roboticist Masahiro Mori (Wow he’s still alive! The robots have not yet won) in 1970. Essentially, we know what a human is and how it looks and behaves against the greater backdrop of life and physics. When this is translated to a synthetic being, we are ok with making a robot look and act like us to a point, where we then notice all the irregularities and differences.

Most of these are minor – unnaturally smooth or rigid movements, light not scattering properly on a surface, eyes that don’t sync up quite right when they blink, and several other tiny details. Lots of theories take over at this point about why this creeps us out. But a blanket way to think about it is that our expectation doesn’t match what we are seeing; the reality we’re presented with is off just enough and this makes us uncomfortable .

Ever stream a show and the audio is a half second off? Makes you really annoyed. Magnify that feeling by a thousand and you’re smack in the middle of the uncanny valley. It’s that unnerving. One possible term for this is abjection, which is what happens the moment before we begin to fear something. Our minds – sensing incompatibility with robots – know this is something else, something other , and faced with no way to categorize this, we crash.

This is why they make good villains in movies – something we don’t understand and given free will and autonomy, potentially imbued with the bias of a creator or capable of forming terrifying conclusions all on its own (humans are a virus). But they also make good heroes, especially if they are cute or funny. Who doesn’t love C3PO? That surprise that they are good delights us. Build in enough appeal to a robot, and we root for them and feel empathy when they are faced with hardships. Do robots dream of electric sheep? Do robots have binary souls? Bits and zeros and ones?

Professor Jaime Banks (Texas Tech University’s College of Media & Communication) spends a lot of time thinking about how we perceive robots. It’s a complex and multifaceted topic that covers anthropomorphism, artificial intelligence, robot roles within society, trust, inherently measuring virtue versus evil, preconceived notions from entertainment, and numerous topics that cover human-robot interactions.

The world is approaching a future where robots may become commonplace; there are already robot bears in Japan working in the healthcare field. Dressing them up with cute faces and smiles may help, but one jerky movement later and we’ve dropped all suspension.

At some point, we have to make peace with the idea that they will be all over the place. Skynet, GLaDOS in Portal, the trope of your evil twin being a robot that your significant will have to shoot in the middle of your fight, that episode of Futurama where everything was a robot and they rose up against their human masters with wargod washing machines and killer greeting cards, the other Futurama episode where they go to a planet full of human hating murderous robots… We’ve all got some good reasons to fear robots and their coded minds.

But as technology advances, it makes sense to have robots take over menial tasks, perform duties for the needy and sick, and otherwise benefit humanity at large. And so the question we face is how to build that relationship now to help us in the future.

There’s a fine line between making them too humanlike versus too mechanical. Pixar solved the issue of unnerving humanoids in their movies by designing them stylistically – we know they are human and accept that the figure would look odd in real life. We can do the same with robots – enough familiarity to develop an appeal, but not enough to erase the divide between humanity and robot. It may just be a question of time and new generations growing up with robots becoming fixtures of everyday life. I’m down for cyborgs too.

Fearing them might not even be bad, as Banks points out: “…a certain amount of fear can be a useful thing. Fear can make us think critically and carefully and be thoughtful about our interactions, and that would likely help us productively engage a world where robots are key players.”

Also, check out Robot Carnival if you get the chance – specifically the Presence episode of the anthology.

Continue Reading

Opinion Editorials

4 simple tips to ease friction with your boss while working remotely

(OPINION / EDITORIAL) Find it challenging to get along with your boss while working from home? Here are a few things you can try to ease the tension.

Published

on

Woman stressed over laptop in remote work.

Most people probably feel like their relationship with their boss is fine. If you’re encountering friction with your boss for any reason, though, remote work will often exacerbate it—this is one instance where distance doesn’t necessarily make the heart grow fonder. Here are a few ways to remove some of that friction without adding to your boss’ overflowing plate.

According to CNN, determining the problem that exists between you and your boss should be your first step. There’s one caveat to consider, however: Your boss’ boundaries. Problem-solving on your own time is fine, but demanding more of your boss’ time—especially when you’re supposed to be working—may compound the issue.

An easy way around this is a low-impact communique—e.g., an email—sent at the beginning or end of the workday. Since that’s a more passive communication style that takes only a minute or two out of your day, it’s less likely to frustrate your boss further.

If ironing out the issue isn’t your prerogative for now, examining your boss’ parameters for success is another place to start. Does your boss prefer to receive multiple updates throughout the day, or do they want one summative report each morning? Do you respect your boss’ preferred communication styles? These are important questions to ask during remote work. If you find yourself reaching out more than necessary, for example, it may be time to cut back.

It can also be difficult to satiate your boss if you don’t know their expectations. If you’re able to speak to them about the expectations regarding a project or task, do it; clarifying the parameters around your work will always help both of you. It is worth noting that some supervisors may expect that you know your way around some types of responsibilities, though, so err on the side of complementing that knowledge rather than asking for comprehensive instructions.

Finally, keep in mind that some bosses simply don’t communicate the same way you do. I’ve personally been blessed with a bevy of nurturing, enthusiastic supervisors, but we’ve all had superiors who refuse to acknowledge our successes and instead focus on our failures. That can be a really tough mentality to work with during remote periods, but knowing that they have a specific communication style that hampers their sociability can help dampen the effects.

As always, communication is key—even if that means doing it a little bit less than you’d like.

Continue Reading

Our Great Partners

The
American Genius
news neatly in your inbox

Subscribe to our mailing list for news sent straight to your email inbox.

Emerging Stories

Get The American Genius
neatly in your inbox

Subscribe to get business and tech updates, breaking stories, and more!