In 2018, Mark Zuckerberg, Facebook’s CEO, proclaimed that Facebook was meant to be a platform for all ideas. This was in response to the public’s theory that Zuckerberg was censoring political posts on Facebook. Even then, it was pretty clear that Facebook was, in fact, censoring by removing pages, profiles, and content related to political posts they saw as misleading or inaccurate.
But recently, Facebook seems to be playing both sides of the fence when it comes to censoring, favoring policies supported by well-known organizations like PETA (People of the Ethical Treatment of Animals), self-proclaimed “animal activists” who claim to focus on 4 main areas related to animals and mistreatment in labs, the food industry, the clothing trade, and the entertainment industry.
Of course, it’s also pretty commonly known that they expand beyond their definition pretty often, frequently attacking the beliefs and practices of some of the best pet owners and wildlife activists out there, like Steve Irwin. In February of 2019, PETA even went so far as to tweet a post on Twitter about how much they think Irwin did both before and during his untimely death.
In more recent news, PETA actually purchased Facebook shares. They did this because they were showing videos on Facebook that were gory, disheartening, and downright sad, which Facebook also censored by requiring a warning before their videos played. PETA obviously didn’t like this, so in a strategic retaliation to end the censoring of them, they bought shares in Facebook. This allowed them to attend shareholder meetings and to ask questions of executives.
This was actually a very clever idea on their part, but it is in no way a new idea. Indeed, they’ve purchased shares from companies like Levi, BooHoo, and Louis Vuitton in the past for similar reasons.
But now, with PETA’s involvement with Facebook, policies that previously went un-policed are quickly becoming top-of-mind for the tech giant. Facebook’s official policies have been notoriously obscure and are only really explained in-depth to Facebook employees or legal entities.
Plus, Facebook doesn’t really have a dedicated customer service team, so even if you found and vaguely understood their policies (again, mostly written in a way only a legal team or Facebook employee would understand) there’s no real avenue to get clarification. More recently though, Facebook posted their policies for all of its users to review.
One big policy that PETA’s involvement looks to be affecting is in relation to animal sales and rehoming. Facebook has had a rule against animal sales and rehoming for many years, but until now, many of its users (breeders, rescuers, and animal advocates included) weren’t aware or fearful of it.
That’s quickly changed over the last few months as Facebook’s vendetta against anyone selling, rehoming, or even reposting content with certain key words that remotely resemble animal sales or rehoming, has continued. Not only is Facebook now taking down pages, groups, profiles, Marketplace listings, and even comments. They’re also rejecting fundraisers, which we’ll talk about more in a few minutes.
Another scary thing they’re doing is putting some power in the hands of the typical Facebook user, in the form of a new content-reporting button, like the one below.
With that, it’s no surprise that legitimate and well-known animal breeders, rescues, and even long-time pages/groups are being affected negatively.
Facebook has historically been an outlet for pet owners, breeders, and rescuers alike, and it makes sense why. Facebook is supposed to be a platform where your friends, peers, enemies, and even “frenemies” come together to create an online community. It’s meant to support both the social and business aspects of a user’s life, but in recent months, it’s certainly not living up those standards. The result: Facebook is quickly being abandoned by users – especially animal lovers and those within the pet space.
Let’s take breeders as an example. Breeders often post animals on Facebook. In the past, they’ve posted photos and pricing. This is something they can no longer do.
Legitimate breeders are usually not too pushy, nor do they typically spam. They don’t usually sell on Facebook directly ether, which is what Facebook strictly prohibits. Instead, they opt for a 3rd party service like Paypal or Square, but that makes no difference to Facebook. Although the animals aren’t being sold on the website, just including a picture and a price are enough for them to take content down. In truth, they’re taking pages down left and right as a direct result of the metaphorical pitchfork they’ve handed users (the “report” button).
Now, not all breeders are good, just like not all taco stands are good, but does that really give Facebook the right to censor you or ultimately close your Facebook account down? I don’t think so, and neither do breeders.
I spoke with Scott Poe of Poe’s Pogonas in Corona, California this week, too. He’s a reputable breeder of high-quality Bearded Dragons (a very popular pet). When asked how Facebook’s policies have affected him, he said “It certainly has made it a little challenging to list Dragons as available for sale…”. He goes on to offer Facebook advice, suggesting that they certify vendors on their site to proactively vet through quality breeders who are looking to improve their niche’s gene pool, and not those who are simply looking to make a quick buck.
We agree that, of course, there are bad breeders out there, but putting a blanket policy over an entire niche of business owners is like prohibiting alcohol – it doesn’t work!
If we were to go a little further into this topic, we’d see that Facebook’s stance on policies is actually likely to deter many other business types that don’t sell exactly what Facebook deems to be “appropriate”. Obviously, this type of practice can have a major impact on those types of businesses.
To drive this point home further, ask yourself this: what if Facebook disagreed with the produce or service you provided. Would you be okay with them taking your page down, one you’ve worked hard at and one with a lot of followers? How would you feel if 3rd party users, who are not even Facebook employees, started reporting you based on their own beliefs?
It’s important to note that Facebook does seem to allow you to post if you are a brick and mortar, so pet stores, you may be safe… for now.
The same logic applies to animal rescuers, except that rescues are most often not for profit. Facebook doesn’t discriminate though, so if you do rescue (even as a person and not a group), they’ll treat you exactly the same way as they do for animal sales-related posts. What we know is that this will absolutely crush any attempts to re-home or adopt out animals in need.
There are a growing number of animals in need of homes, many of which will actually be put down at kill shelters if not adopted within a 3-5 day period, and with Facebook’s policies in place, it has essentially banned helping animals and their advocates through their platform.
To understand more clearly, I reached out to Jeff Stewart, one of the founders of Sunshine’s Shoulders Rescue in Tenaha, Texas, about their experience. He and his wife run a rescue out of their home. Stewart, like most other rescues, rely on donations from a few people to help feed and give care to their rescues, and while they have a vet that works with them on their bills, sometimes it’s not enough.
Stewart goes on to say that he used to do Facebook fundraisers, but there were two issues that forced him to stop. First, Facebook takes a cut of any fundraiser on Facebook, so if you’re donating to a charity, just know that all of those funds are not going to the charity of your choice and are, in reality, lining Facebook’s pockets. The second reason they stopped was due to Facebook’s declining of their fundraisers. Stewart said, “The past 3 times we have tried to have a fundraiser I have gotten a message telling me that it goes against community standards.”
He goes on to say that “the new [Facebook] policy also prevents us from finding adoptive homes for any of our animals through the FB platform.”
Due to the issues they’ve encountered with the platform, Stewart can no longer take in rescues. They’re costs for dog food alone are upwards of $500/month and their vet bills can get pretty extreme, too, reaching more than $2000 a times (even with the negotiated pricing from the vet). And it’s no wonder why they have to stop. Without the support from Facebook patrons, they’re paying for all rescue products and services 100% out of their own pocket.
To clarify though, Facebook’s policies surrounding rehoming are pretty vague. They strictly say no to “live animals”, but they don’t draw any conclusive lines as to what that could mean for a legitimate rescue who has paid their dues (literally) to become an official nonprofit organization. However, because the power now lies in the hands of the Facebook user, discretion seems to be up to them as to what they deem inappropriate.
Playing devil’s advocate here, there are many animals in need of homes as a direct result of a lack of regulation when it comes to pet ownership and breeding. I definitely agree that these things need to be monitored and regulated, but by censoring content for both entities, Facebook appears to be taking a very strong stance that they don’t want to be involved at all with animal-related content unless it’s funny, cute, or meme-worthy.
Finally, it’s important to know that although Facebook seems to want you to learn what you’re doing wrong, they definitely don’t act like they do. When a user is reported, Facebook will let you know. If you disagree with their assessment, you can appeal it. However, again, there’s no way (no easy way, at least) to talk to a real person. Often times the reported post will come back to the poster with some kind of vague warning that doesn’t go into details on what they did wrong. That means that even when your posts are taken down, you may have no idea as to why.
At the end of the day, Facebook does have the right to choose which policies to include and which to enforce, but it’s pretty clear that they don’t really have an understanding of how any of this is impacting their users.
I have one tip for Facebook: I invite you to take another look at your policies (as well as who’s supporting them and what their agenda is), reporting capabilities, and education on restrictions when reported and to consider lifting some of the bans on animal-related posts, groups, pages, and ads. It’s affecting the livelihoods of thousands of breeders and rescuers worldwide, as well as in-need animals that desperately need a home.
Note: The author has years of experience with breeding bearded dragons as well as marketing, and has unique insight into the aforementioned online niche.
10 tips for anyone looking to up their professional game
(OPINION / EDITORIAL) It’s easy to get bogged down by the details, procrastinate, and feel unproductive. Here are a few tips to help you stay on track and crush your professional goals.
Self-reflection is critical to a growth mindset, which you must have if you want to grow and improve. If you are ready to take your professional game to the next level, here are some stories and tips to help you remain focused on killing your goals.
1. Don’t compare yourself to others. Comparison is the thief of joy, as the quote goes. And, in the workplace it’s bound to make you second guess yourself and your abilities. This story explains when comparison can be useful, when to avoid it, and how to change your focus if it’s sucking the life out of you.
2. Burnout is real and the harder you work, the less productive you are. It’s an inverse relationship. But, there are ways to work smarter and have better life balance. Here are some tips to prioritize your workload and find more ease.
3. Stop procrastinating and start getting sh@t done. The reason we procrastinate may be less about not wanting to do something and more about the emotions underlying the task. Ready to get going and stop hemming and hawing, you got this and here’s the way to push through.
4. Perfection is impossible and if you seek this in your work and life, it’s likely you are very frustrated. Let that desire go and learn to be happy with excellence over perfection.
5. If you think you’re really awesome and seriously deserve more money, more responsibility, more of anything and are ready to drop the knowledge on your supervisor or boss, you may want to check this story out to see if your spinning in the right direction.
6. Technology makes it so easy to get answers so quickly, it’s hard to wait around for things to happen. We like instant gratification. Yet, that is another reason procrastination is a problem for some of us, but every person has a different way/reason for procrastinating. Learn what’s up with that.
7. Making choices can be a challenge for some of us (me included) who worry we are making the wrong choice. If you’ve ever struggled with decision making, you know it can be paralyzing and then you either make no decision or choose the safest option. What we have here is the Ambiguity Effect and it can be a real time suck. Kick ambiguity to the curb.
8. If you are having trouble interacting with colleagues or wondering why you don’t hear back from contacts it could be you are creeping folks out unintentionally (we hope). Here’s how to #belesscreepy.
9. In the social media era building your brand and marketing are critical, yet, if you’re posting to the usual suspects and seeing very little engagement, you’ve got a problem. Wharton Business School even did a study on how to fix the situation and be more shareable.
10. Every time you do a presentation that one co-worker butts in and calls you out. Dang. If you aren’t earning respect on the job, you will be limited in your ability to get to the next level. Respect is critical to any leadership position, as well as to making a difference in any role you may have within an organization, but actions can be misconstrued. There are ways to take what may be negative situations and use them to your advantage, building mutual respect.
You have the tools you need, now get out there, work hard, play hard and make sh*t happen. Oh, and remember, growth requires continual reflection and action, but you got this.
Why soft skills are even more essential in online era
(OPINION / EDITORIAL) Since many of us aren’t seeing our co-workers in person these days, our soft skills are even more important in the online working space.
When did we start thinking of “soft” as bad? I mean, we’ve got soft serve (excellent), softball (good exercise), fabric soft-ener (another industry I’m enjoying killing as a millennial). And we’ve got soft skills.
Or at least… I hope we do.
The shift to non-optional remote working has been difficult for a lot of us, especially for everyone who forgets to press mute before making sure the kids behave. But it’ll take more than being hot-mic savvy to make it through the foreseeable future. Brush up on these soft skills while we’re waiting on a vaccine, and it’ll make the coming months (years?) much easier.
1. Tone mastery
Do you know the difference between “Hey, Brenda, can we have a 1:1 at 12:30pm to go over the laser-equipped yoga pants presentation details?” and “Brenda, we need to talk…”?
If not, you might not have a great grasp on how to say with your typey-words what you can no longer say with your facial expressions. You don’t need to throw an emoji or exclamation point into every sentence to get your points across, but you do have the power to keep your coworkers’ heart rates in a safe range by explaining what exactly you need from them in your initial messages.
Use that power wisely.
2. Checking in
There’s no water cooler talk if there’s no water cooler, right?
Making and maintaining connections is more important now than ever, natural introversion be damned. You wanna be a star, don’tcha? Keep up relationships with public shoutouts, inquiries, and reaction images, and you’ll keep up morale while maintaining and boosting your potential for growth in the company.
Even if you’re not a small-talk kind of person, just a drop in for updates, meeting minutes, or sharing a relevant article via appropriate chatrooms and DMs can help hone your soft skills.
“Karen, this MLM article reminded me of your anti-Scentsy tangent you forgot we could all hear, maybe send this to your pushy ex-friend.”
“Hey, Ravindra, how’s the new laptop working out? All good? No ‘Kill all Humans’ protocols like the last one?”
Simple blips like this can add up like couch change. If you’re an admin, make a general chats section, and work in enough time in meetings to allow everyone to have a bit of a chat before getting down to business.
3. Make yourself available
This was important before the pandemic, honestly, but it bears repeating now, especially for everyone in a leadership position. If you’re not making time for check-ins, constantly cancelling meetings, or just generally enjoying being gone when people need you…figure out a way to not. Delegate what you can, bring on a VA, shorten that vacation, whatever you have to do. Everyone’s struggling, and being captain means your crew is looking to you. Don’t let the general air of desperation lull you into thinking a metaphorical keelhauling is out of the question—that extra power still comes with extra responsibility.
Keep yourself from double-bookings, cancellations, and absences as much as possible, and things will continue to improve internally… Even if they don’t in the outside world.
Aesop had a fable about an oak tree and a little river reed. When a storm came, the hardened oak tree fell and died, while the flexible reed bent with the wind and lived. We’re in the storm now, and everyone’s doing their best not to break. Keep yourself rooted friends, but the moral here is to soften up.
Before you quit your job, ask yourself these 5 questions
(OPINION / EDITORIAL) Frustrated at work? Here are 5 ideas utilizing design thinking and exploration tactics to assess if you really are ready to quit your job.
We have all been there. We are in a job that just doesn’t feel right for us. Maybe we strongly dislike our manager or even our day to day work responsibilities. We find it easy to blame everyone else for everything we dislike. We question life and ask “Is this what life is all about? Shouldn’t I be spending my time doing something I am more passionate about?” But, we probably like the regular paycheck… Thus, we stay there and possibly become more miserable by the day. Some of us may even start to feel physical symptoms of headaches, stomach aches, and possibly depression. We also may go to the internet like this person seeking answers and hoping someone else can tell us what to do:
“I feel conflicted but I want to quit my job. What should I do?
I was thinking of quitting my job because I dislike what I do, and I feel I am underpaid.
However last week my colleague tendered her resignation too. Needless to say, if I leave too, my whole department will fall into a larger mess and that causes some feelings of conflict within me.
Should my colleague quitting affect when I want to leave too? How do I go about quitting now?”
We can definitely empathize with this – it’s really uncomfortable, sometimes sad, and hard to be in a position where we feel we are underpaid and we aren’t happy.
So, how can you navigate a situation like this? How do you figure out if you should just quit your job? How can you be an adult about this?
Here are some exploratory questions, ideas, and some design thinking activities to help you answer this question for yourself.
- Before you up and quit, assuming you don’t yet have your next opportunity lined up, have you considered asking for a raise – or better yet, figure out how you add value to the organization? Would your supervisor be willing to move you in to a new role or offer additional compensation?
- If you don’t have a job lined up, do you have the recommended AT LEAST six months of living expenses in your savings account? Some would recommend that you have even more during a global pandemic where unemployment is at an all-time high – it may take longer to find a new position.
- Do you have a safety net of family or friends that are willing and able to help you with your bills if you don’t have your regular paycheck? Would you be willing to put that burden on them so you can quit your job?
- Why aren’t you job searching if you are unhappy? Is it because the task seems daunting and the idea of interviewing right now makes you want to puke?
- What would your ideal job be and what would it take for you to go for it?
Many people claim they don’t like their job but they don’t know what to do next or even worse, don’t know what they WANT to do. To offer a little bit of tough love here: Well, then, that’s your job to figure it out. You can go on Reddit all you want, but no one else can tell you what is right for you.
Here are some ways to explore what may be an exciting career move for you or help you identify some areas that you need to learn more about in order to figure out where work will align with your skills, interests, and passions.
- Consider ordering the Design Your Life Workbook that provides writing prompts to help you figure out what it is that you are looking for in a job/career. You may also like the book Designing Your Work Life which is about “How to Thrive and Change and Find Happiness at Work”.
- Utilize design thinking to answer some of your questions. Make a diamond shape and in each of the four corners, write out the “Who” you want to be working with, “What” you’d like to be doing, “Where” you’d like to be, and “Why” you want to be there or doing that kind of work.
- Conduct informational interviews with people doing work that you think you might be interested in. Usually these conversations give you lots of interesting insights and either a green light to pursue something or validation that maybe that role isn’t right for you either.
- Get your resume updated. Sometimes just dusting off your resume, updating it, and making it ready gives you a feeling of relief that if you did really want to pursue a new job, you are almost ready. Consider updating your LinkedIn profile as well.
- Explore what you can do differently. A lot of what we can be frustrated about can be related to things out of our control. Consider exploring ways to work better with your team or how to grow to become invaluable. Tune in to Lindsey Pollak’s podcast, The Work Remix, where she gives great ideas on how to navigate working in current times where there are five generations in the workplace. There may be ways you need to adjust your communication style or tune in to emotional intelligence on how to better work with your supervisor or employees. Again, focus on what is within your control.
You may decide that you need to quit your job to be able to focus your energy on finding a better fit for you. But at the same time, be realistic. Most of us have to work to live. Everyone has bills, so you may continue working while you sort out some of the other factors to help you find a more exciting prospect. Either way, wishing you all the best on this journey, and the time and patience to allow you to figure it out.
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