Connect with us

Opinion Editorials

Why I like Pivot, a cable channel devoted to Millennials

Pivot is a new cable channel with a lineup of original programming that speaks to and successfully addresses the Millennial generation. Brands should take note, not just for advertising and marketing trends, but to gain valuable insight into an elusive demographic.

Published

on

pivot tv

pivot tv

Pivot has launched and is more relevant than I thought

Pivot has launched to offer programming designed for inquisitive Millennials, the generation loosely defined as (and not agreed to specifically by all) anyone born between 1980 and 2000. I happen to be in that group and while I am at the very oldest cusp of the generation, I identify as a Millennial, so when I heard about the launch of Pivot, I rolled my eyes. Great, I thought, another ad platform that wants to sell me crap products.

The channel is operated by Participant Media, the same people who created “An Inconvenient Truth,” and other such films, so as a registered Republican (who admittedly leans Libertarian), I rolled my eyes. Great, I thought, more self righteous documentary garbage.

Additionally, there is data that supports that the entire Millennial generation is favoring streaming media over television media. Great, I thought, another channel trying to be the 1995 version of MTV, ripe with crap “reality” shows.

I was wrong. So wrong. I loved it.

Despite my skepticism, we recently tuned in to the newly launched “Raising McCain” show, featuring Senator John McCain’s 28 year old daughter, Meghan McCain. The pilot featured a topic I am highly invested in – privacy issues. It was like TMZ meets Red Eye meets iJustine (some of you will know all three references).

I enjoyed the hell out of it, and I think it’s important that businesses take note because if you want to understand Millennials, there is an entire channel that taps into the essence of the generation, and I’m betting many of your assumptions are wrong. Sure, there’s an entitled nature to the generation (as there is with any youth), but this is one of the most critically thinking, well educated, generous (philanthropic) generations of all time, thanks to the web and the parenting styles of the previous generation.

It isn’t just McCain

You’re probably thinking, “hey, you said you were a Republican, so of course you’d like McCain, who cares?” I get it, you’re right, I enjoyed her show because I identify with her personality and politics on a personal level – I’m a cusser, I’m a prolific social media user, I’m a young conservative, and so on.

But it isn’t just McCain. The lineup also includes “Please Like Me,” a comedy about a young man coming out, “Little Mosque,” another comedy seeking to debunk myths about Muslims, “Jersey Strong,” focusing on the underbelly of NJ not shown on MTV (gangs, homosexuality, broken yet strong families), and as of tomorrow, “TEACH,” a docu-series about inspirational educators in America.

Sure, there are endless reruns of Friday Night Lights playing as the new channel’s roster grows, but just the five series mentioned above are enough to give anyone a reason to tune in and learn about other cultures, either from a reality/documentary style, or through comedy. The channel’s goal is clear: open up conversation about modern issues and speak to Millennials. Simple as that. They have done an amazing job of showing both sides – conservative and liberal, straight and gay, dark skin and light skin, young and old, educated and uneducated.

Previews of select shows:

The brand is betting big on the generation and while Netflix is common for the under 30 crowd, Pivot is offering content not only live (which they say Millennials watch an average of four hours of daily), but on demand content. To get a feel for what the Pivot channel has to offer and to gain perspective on issues that are important to Millennials, put your preconceived notions aside and check out some of their programming. Here are a few trailers:

[pl_video type=”youtube” id=”i_UnMGk_qwI”]

[pl_video type=”youtube” id=”gNCiktGvKVI”]

[pl_video type=”youtube” id=”ZgAQFz7JgTA”]

[pl_video type=”youtube” id=”PvLNlRJk2Ns”]

[pl_video type=”youtube” id=”Yh_1Xuvrvo4″]

Opinion Editorials

The truth about unemployment from someone who’s been through it

(EDITORIAL) Unemployment benefits aren’t what you thought they were. Here’s a first-hand experience and what you need to know.

Published

on

unemployment

Have I ever told you how I owed the government over two grand because of unemployment in 2019, and only just finished paying it back this year?

This isn’t exactly the forum for memoirs, but this is relevant to everyone. So I’ll tell y’all anyway.

It all started back in 2018 when I came into work early, microwaved my breakfast, poured coffee, and got pulled into a collaboration room to hear, “We love you and your work, April, but we’ve been bought out and you’re being laid off.”

It was kind of awkward carrying my stuff out to the car with that Jimmy Dean sandwich in my mouth.

More awkward still was the nine months of unemployment I went through afterwards. Between the fully clothed shower crying, the stream of job denial, catering to people who carried rocks in their nostrils at my part-time job (yes, ew, yes, really), and almost dying of no-health-insurance-itis, I learned a lot!

The bigger lesson though, came in the spring of the following year when I filed my taxes. I should back up for a moment and take the time to let those of you unfamiliar with unemployment in Texas in on a few things that aren’t common knowledge.

1: You’re only eligible if you were laid off. Not if you had quit. Not fired. Your former company can also choose to challenge your eligibility for benefits if they didn’t like your face on the way out. So the only way you’re 100% guaranteed to get paid in (what the state calls) “a timely manner”, is a completely amicable split.

2: Overpayments have to go back. Immediately. If there’s an error, like several thousand of Texans found out this week, the government needs that cash back before you can access any more. If you’re not watching your bank account to make sure you’re getting the exact same check each time and you have an overpayment, rest assured that mistake isn’t going to take long to correct. Unfortunately, if you spent that money unknowingly–thought you got an ‘in these uncertain times’ kinder and gentler adjustment and have 0 income, you have a problem. Tying into Coronavirus nonsense is point three!

3: There are no sick days. If ever you’re unable to work for any reason, be it a car accident, childbirth, horrible internal infection (see also no-health-insurance-itis), you are legally required to report it, and you will not be paid for any days you were incapacitated. Personally, my no-health-insurance-itis came with a bad fever and bedrest order that axed me out of my part time job AND killed my unemployment benefits for the week I spent getting my internal organs to like me again. But as it turned out, the payment denial came at the right time because–

4: Unemployment benefits are finite. Even if you choose to lie on your request forms about how hard you’re searching for work, coasting is ill-advised because once the number the state allots you runs out…it’s out. Don’t lie on your request forms, by the way. In my case, since I got cut from my part-time gig, I got a call from the Texas Workforce Commission about why my hours were short. I was able to point out where I’d reported my sickness to them and to my employer, so my unpaid week rolled over to a later request date. I continued to get paid right up until my hiring date which was also EXACTLY when my benefits ran out.

Unemployment isn’t a career, which is odd considering the fact that unemployment payments are qualified by the government as income.

Ergo, fact number five…

5: Your benefits? They’re taxed.

That’s right, you will be TAXED for not having a job.

The stereotype of the ‘lazy unemployment collector burdening society’ should be fading pretty quickly for the hitherto uninformed about now.

To bring it back to my story, I’d completely forgotten that when I filed for unemployment in the first place, I’d asked for my taxes NOT to be withheld from it–assuming that I wasn’t going to be searching for full time work for very long. I figured “Well, I’ll have a tax refund coming since I’ll get work again no problem, it’ll cancel out.”

Except, it was a problem. Because of the nine month situation.

I’d completely forgotten about it by the time I threw myself into my new job, but after doing my taxes, triple checking the laws and what I’d signed, it was clear. Somehow…despite being at my lowest point in life, I owed the highest amount in taxes, somewhere around the 2k mark.

Despite being based on a system that’s tied to how much income you were getting before, and all the frustrating “safeguards” put in place to keep payments as low and infrequent as possible, Uncle Sam still wants a bite out of the gas-station Hostess pie that is your unemployment check. And as I’m writing this, more and more people are finding that out.

I’d like to end this on a more positive note…so let’s say we’ve all been positively educated! That’s a net gain, surely.

Keep your heads up, and masked.

Continue Reading

Opinion Editorials

COVID-19 acts are unfortunately too short sighted

(BUSINESS NEWS) The biggest flaw in the CARES act is simply that it won’t last. Numerous issues have extended the life of COVID-19 but the act hasn’t matched it.

Published

on

rev pay issues act

The CARES act gives an additional $600 weekly to those on unemployment assistance. The idea being that, combined with the $380 already granted by unemployment, the payments would roughly equal the wage of the average worker prior to the pandemic- about $1,000 weekly.

But on July 31st, the expansion that CARES provides will expire, and benefits will return to pre-pandemic amounts. Those currently receiving the maximum payment will see a 61% decrease in their income. In states that offer lower benefit payments, that percentage goes even higher. All of this comes during a national rental crisis, and moratoriums on evictions across the country are also nearing their ends or being extended last minute.

This isn’t the first or only “yuge” hole in the federal government’s COVID-19 safety net. Many Americans (this writer included) have seen neither hide nor hair of their promised stimulus checks. The HEROES act, which is being billed as a second round of stimulus money, remains under debate- as it has been for several weeks.

And the Families First Coronavirus Response Act, which requires certain businesses to provide two weeks of paid leave to workers who may be sick (or caring for someone who is) has plenty of problems too, namely the laundry list of exceptions to it.

This is just the most recent push to return to the pre-virus economy before effective protective measures have been put in place for workers and consumers alike. After all, with cases of COVID-19 spiking again in the US, it’s apparent that the act is still absolutely necessary. Our lawmakers either lack patience, or compassion – take your pick. Frankly, I say it’s both.

Not only have countless health experts warned that reopening too early will be disastrous, but if a second lockdown is in our future, all of the time, money, and human lives that went into reopening will be wasted.

There is a silver lining among the storm clouds on the horizon. Because ballooning unemployment has created long wait times for benefit applicants, unemployment assistance programs are shelling out retroactive back payments to those deemed eligible.

Good news, at least, for laid off workers who have been waiting months to hear their fate.

Continue Reading

Opinion Editorials

Women-owned businesses make up 42% of all businesses – heck yeah!

(EDITORIAL) Women-owned businesses make a huge impact on the U.S economy. They make up 42% of all businesses, outpace the national growth rate by 50%, and hire billions of workers.

Published

on

women-owned business

Women entrepreneurs make history in the U.S as female-owned businesses represent 42% of all businesses, while continuing to increase at DOUBLE the national growth rate!

Women are running the world, and we are here for it! The 2019 American Express State of Women-Owned Businesses Report, states 13 million women are now self-employed entrepreneurs. From 2014 to 2019, women-owned businesses grew 21%. Think that’s impressive? Well, businesses owned by women of color grew 43% within the same timeframe, with a growth rate of 50%, and currently account for 50% of all women-owned businesses! Way to go! What this also means is that women employ over 2.4 million workers who together generate $422.5 billion in revenue.

What can we learn from these women that’ll help you achieve success in your businesses?

  1. Get informed: In a male-dominated business industry, women are often at a disadvantage and face multiple biases. So, know your stuff; study, research, and when you think you know it all…dig deeper!
  2. Stay hungry: Remember why you started this journey. Write down notes and reminders, goals, and inspirations, hang them up and keep them close.
  3. Ask for advice: Life is not meant to go through alone, so ask questions. Find a mentor and talk to people who have walked a similar path. Learning from them will only benefit your business.

Many of these women found ways to use their passion to drive their business. It may not be exactly what they thought it would be when they started out, but is it ever? Everyone has to start off small and rejection is part of the process. In fact, stories of rejection often serve as inspiration and encouragement to soon-to-be self starters.

Did you know J.K Rowling’s “Harry Potter” book was turned down TWELVE times? Seven books later with over 400 million copies sold, the Harry Potter brand is currently valued at over 15 billion. While you might not become a wizard-writing fantasy legend like J.K Rowling, you sure as heck can be successful. So go for it, and chase your dreams.

If you want to support women-owned businesses, start by scrolling through Facebook or doing some research to find women-owned businesses in your community. Then, support by buying or helping to promote their products. Small businesses, especially women-owned, black women-owned, and women of color-owned, are disproportionally affected by the current economic crisis ignited by a health pandemic. So if you can, shop small and support local. And remember, there’s a girl (or more) doing a happy dance when you checkout!

Continue Reading
Advertisement

Our Great Partners

The
American Genius
news neatly in your inbox

Subscribe to our mailing list for news sent straight to your email inbox.

Emerging Stories

Get The American Genius
neatly in your inbox

Subscribe to get business and tech updates, breaking stories, and more!