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Realtors
Business Marketing
Home on De-Range – MLS Mayhem
My dear readers, friends, colleagues and fellow inmates: Please think before you participate in MLS-Speak. If you don't, you'll come off like a horse's...
Business Marketing
Don’t Say it Just Because You Thunk It
How well have you kept up with our rapidly changing business, friends? There are certain phrases we have all heard in real estate. The...
Economic News
CHASE Bank Has a Bully and Threats Division
 It appears that Chase Bank has a division that continuously checks the net for any posts or comments about them. So it shouldn't take...
Realtors
Motivational selling – finding the pleasure and pain
Sigmund Freud coined the term "The Pleasure-Pain Principal" which is as simple as it sounds. Â We are biologically programmed to seek pleasure and avoid...
Business Marketing
The New Language of Un-Real Estate
Welcome to the New World. Recently a colleague and I were discussing all the changes we have witnessed since entering the wacky world of...
Housing News
What matters most about brokerages to you?
Do you remember the day you became an agent? I wish I could, but the day itself was nothing more than a standard step...
Housing News
Digitized Real Estate – Outsourcing to the Internet
Remember when a social network was you local high school's PTA meeting? Maybe it was running into a neighbor at the grocery store and...
Realtors
Referrals, Facebook and the REALTOR trademark
It seems that there was a bit of a kerfuffle recently about a Facebook page that (gasp!) used the word REALTOR® in the URL. Evidently...