Connect with us

Hi, what are you looking for?

The American GeniusThe American Genius

Business Entrepreneur

Revitalizing the artisan movement, focus on quality

As mass production has risen, hand crafted products stand out and entrepreneurs are banding together to revitalize the artisan movement.

The rising artisan movement

As more business becomes automated and manufacturing has become the American way, many Americans are pausing to consider where their products come from, who made them, and more importantly, will they last for more than a year? In a down economy, it may be a surprise, but we are seeing more and more consumers focus on the high quality local artisans, not only as a way to keep money in the local economy, but to improve their own lives and surroundings.

In a new video series produced by Red Method, Inc., the stories of local businesses’ success are highlighted not only to inspire others to focus on the artisan movement, but to showcase what the artisan movement is really all about – it’s more than making a pretty pillow or tasty bacon, it is about consumers being well informed about the process it takes for a high quality product to be made, and about consumers seeking the unique, the rare, the hand made, the perfect item that is not in every single person’s home or driveway already.

“Art became separated from artisans and mass manufacturing turned individuals from creators to consumers.” -Neil Gershenfield

Do you remember in grade school the pride you took in making something with your hands? Some people still have that same pride, and have turned it into their career, which has resulted in amazing niche businesses that thrive in a way that mass production simply cannot.

Advertisement. Scroll to continue reading.

So it appears that the small fish underdog is actually in a position to have the competitive advantage, especially in cities like Austin where residents are seeking ways to keep money in the local economy and to support local businesses, particularly because such a high percentage of the population is entrepreneurial.

The American Made movement:

[ba-vimeoflex videoid=”41114431″]

[ba-vimeoflex videoid=”41114430″]

[ba-vimeoflex videoid=”42597400″]

[ba-vimeoflex videoid=”41113471″]

Lani is the COO and News Director at The American Genius, has co-authored a book, co-founded BASHH, Austin Digital Jobs, Remote Digital Jobs, and is a seasoned business writer and editorialist with a penchant for the irreverent.

1 Comment

Leave a Reply

Your email address will not be published. Required fields are marked *


American Genius
news neatly in your inbox

Subscribe to our mailing list for news sent straight to your email inbox.



Business Entrepreneur

Freelance full-time can be a daunting concept, but it's much more commonplace than you think. If you have these things, you may be ready.

Business Entrepreneur

(ENTREPRENEUR) Building your own startup and being your own boss sounds tempting, but be sure you make these considerations before starting out.

Business Entrepreneur

(ENTREPRENEURSHIP) Style Coach discusses starting her own business, becoming an international female entrepreneur, and lessons learned from Armenian culture.

Business Entrepreneur

(ENTREPRENEUR) While there is great freedom in becoming a freelancer, you also take on a great deal of responsibility and risk.

The American Genius is a strong news voice in the entrepreneur and tech world, offering meaningful, concise insight into emerging technologies, the digital economy, best practices, and a shifting business culture. We refuse to publish fluff, and our readers rely on us for inspiring action. Copyright © 2005-2022, The American Genius, LLC.