Wondering From The Trail
I’ve noticed an emerging trend in the past few months in the Real Estate Blog world. Bloggers in both single-author and multi-author environments have been expanding their topics from the initial visions they had.
It’s frustrating for some readers to subscribe to a blog and then see the tone or writings change. I’m not saying that Bloggers can’t broaden their writings and nor do they not have the right to do so, but I think they need to be willing to lose a few readers along the way.
Early on when I started blogging I wrote a post on faith for my real estate blog. There were only a few people who made comments and did so by email. Some understood my beliefs, but were nice enough to point out that it wasn’t why they were there. Instead of sacrificing those readers I established another blog for faith-based writing. Lots of readers subscribed to both – but it was their choice.
Strategic Planning
I consider my blog a primary marketing tool and thus part of my business. Every aspect of my business has a strategic plan attached to it. Why not the blog, Facebook, Twitter, etc…? I suggest that you sit down with a blank piece of paper and bullet-point your desires from your online marketing. Here are a few things to consider:
Vision – What is your desired audience and desired response from your readers
Resources – What tools do you have? Creativity, ability to reach an audience, subject knowledge, etc…
Goals – How often do you want to post? How many readers do you want to have? How are you going to earn readers?
Remember that your Plan should be measurable and achievable. This simple technique has really helped me with consistency. On occasion I’ve also referenced this Plan to confirm that I’m on track. Posts that aren’t in line with my vision get posted on another outlet.
Some authors do a great job of merging various topics on one blog to show the “real you”. I haven’t been one of those authors and this technique has really helped me.
