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Bank of America launches Square mobile payment competitor

Square changed the way mobile payments are processed, making a major mark on retail, spawning a financial movement business decision makers should pay attention to right away.

bank of america mobile payments

bank of america mobile payments

Mobile payments on the rise

Square has been all over the news lately, most recently with the announcement that the system is now live at more than 7,000 Starbuck’s locations, and many business owners use it to process sales on the go, swiping cards via a reader attached to a phone or iPad. The startup has garnered a lot of traction, and many companies are releasing similar products to compete along with it. Bank of America is one of the most recent entrants, launching its Mobile Pay on Demand app and reader, both of which will allow its account holders to more easily conduct mobile sales and receive payment.

The fee per swipe is 2.7 percent of the purchase price, which is .05 percent cheaper than Square’s fee of 2.75 percent. There is a 3.5 percent plus 15 cent fee for keyed transactions. The reader is designed similar to that of the Square reader except that it boasts a red trim and the Bank of America logo imprinted on the front. Merchants can process Visa, Discover, American Express and MasterCard payments, and the app and reader are free.

How Bank of America’s service differs

Bank of America differentiates its offering by noting it is the first financial services company to offer a mobile payment system, allowing Bank of America account holders to transfer money made from sales directly into their checking accounts. When a card is swiped, the card numbers are encrypted and truncated to allow for a secure payment process. To complete the sale, customers sign using the phone or tablet’s touch screen, and after the sale, merchants can send customers an e-receipt via email, detailing the transaction for record keeping purposes.

As more players continue to enter into the market, it’s apparent that Mobile payment systems are having their moment. Business owners are looking for ways to conduct business anywhere they go, and companies are ramping up efforts to provide them with these capabilities.

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Destiny Bennett is a journalist who has earned double communications' degrees in Journalism and Public Relations, as well as a certification in Business from The University of Texas at Austin. She has written stories for AustinWoman Magazine as well as various University of Texas publications and enjoys the art of telling a story. Her interests include finance, technology, social media...and watching HGTV religiously.



  1. JeSuisMargaux

    November 30, 2012 at 6:28 pm

    Welcome to the MPOS bandwagon! Please learn from the mistakes of iZettle and become Square’s real competition. Right now I must say, only mPowa ( is Square’s real competition and with it’s rates, Square should watch out. It’s no surprised i switched to it (mpowa).

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