Incubation Station for consumer product goods
Taking the road less traveled, as Robert Frost said, is an ambitious endeavor that can have huge benefits – but in business, it’s better to have a guide along the way. Many companies are taking part in the incubator trend and mentoring up-and-coming companies that have great concepts and valuable ideas, but could benefit from learning from a business that’s already established in the industry.
The Incubation Station, operating out of Austin Texas, specializes in mentoring startups in the consumer product goods industry. From now until February 15th, the company is accepting applicants for its second track of mentorship. The companies that are selected will go through a 12-14 week program, during which entrepreneurs will be introduced to vendors, suppliers, manufacturers and distributors.
These initial connections plant the seeds of a supplier network that chosen companies can continue to cultivate long after the program has ended. A strong supply chain is hugely essential for companies dealing in consumer products, and accepted applicants can receive additional benefits including assistance with funding.
Progress of an early accelerator
Graduates from the Incubation Station’s first track include a crispbread company that now has its products in more than 300 HEB’s, a hair products merchandiser whose products went from being sold in barbershops to Ulta, and an organic golf apparel company that was able to reduce production costs and add investors to its board.
Selected companies should also demonstrate a high potential for growth and scale, as the help of the program will help boost business, market recognition and revenues. So if you’re a consumer product goods company in Austin, or have a team member willing to come to Austin for the duration of the program, you have nine days left to apply.
Destiny Bennett is a journalist who has earned double communications' degrees in Journalism and Public Relations, as well as a certification in Business from The University of Texas at Austin. She has written stories for AustinWoman Magazine as well as various University of Texas publications and enjoys the art of telling a story. Her interests include finance, technology, social media...and watching HGTV religiously.