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Business Finance

Profitably slays need for Excel, streamlines business planning

Cloud app for business

Let’s face it, as a small business, entrepreneur or startup team, measuring, planning for and executing business is difficult, and Excel can be downright frustrating and requires a lot of knowledge to get set up and running. New York City based Profitably automates a great deal of this process to save you time and money and help you reach your financial goals more effectively (read: more quickly).

The company tells AGBeat, “As most business planning happens in a static Excel sheet full of guesses and duct-taped forumlas, we make it… well… easy. You can set up customer acquisition channels, revenue targets and more.”

Plan, measure, execute

Profitably offers free tools to help you with business planning, cash flow planning, customer insights, business execution and even employee insights so that you can measure your performance and improve execution. “Today, most startups and small businesses do this work in a spreadsheet,” which the team notes “is a broken, time-consuming process that saps energy and focus. Profitably is a refreshing answer, and you can get started for free in minutes.”

The company’s web-based software connects securely to business applications like Intuit’s QuickBooks to provide insight to the roughly six million small businesses in North America. CFOs, bookkeepers, and business owners alike can use Profitably to understand customer profitability, manage cash flow, and plan for future growth, with the main attraction of the service is that it is all in real time.

Founded in March of 2010 by Adam Neary and Francis Hwang, Profitably is leading the creation of the Finance Automation category of Software-as-a-Service applications.

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