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Startup failure: This tool helps you sell assets on hand so it’s not a total loss

If your startup is not going to succeed, instead of calling it a loss, you can at least sell the endless assets you have so you can recoup some of the loss.

startups fail

startups fail

Not all startups will succeed

Success is an enormous concern for startup companies everywhere; if it’s not, it should be, considering the success rate for start ups is at a sobering 10 percent. Even more sobering is the 90 percent of those that fail… what happens to them? Think about all of the assets they lose when they close their company: website visitors, subscribers, active users, etc. Surely they don’t just dwindle away with the company, right?

Well, thanks to Exit With Noah, the first of it’s kind, they ensure that those assets don’t just vanish, and instead “make it somewhere.” They work with failing startups to customize and execute an exit strategy that preserves the valuable assets that are left. They then pass those assets on to active companies; finding a new home for the thousands of displaced subscribers, and users.

Helping recoup potential losses

Prior to Exit with Noah, startups were left with the daunting task of figuring things out on their own, often losing the assets along with the company. Users and followers of a startup didn’t get a new home either, instead a bleak press release or newsletter, bidding them farewell.

With the many of startups popping up every year, and the risks they face, Exit With Noah has unquestionably come up with something good here. I definitely wouldn’t be surprised if we started seeing more companies created to assist with exit strategy and asset transition; definitely a sector full of opportunity.


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Written By

Lauren Flanigan is a Staff Writer at The American Genius, hailing from the windy hills of Cincinnati, with a degree in Marketing from the University of Cincinnati. She has escaped the hills, and currently resides in Atlanta, where you can almost always find her camping at a Starbucks strategizing on how to take over the world.

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