My Quest:
This is my quest, to rid the real estate world of bad photos and awful virtual tours! Recently taught for MABA, an exclusive buyers agent group and we had an animated discussion on virtual tours and photos.
From Maba, Rona Fischman, a blogger for Boston Globe’s “Boston Real Estate Now”, and
Sam Schneiderman offered these thoughts.
Clients hate bad virtual tours
Rona said, “My clients hate bad virtual tours. There is nothing to be learned from dark, distorted or wavy pictures of empty rooms. A bad virtual tour is worse than bad pictures. Many of my buyers gave up on seeing decent ones and don’t even open them.”
“Buyers that look at these tours want to see the important parts of the house: the kitchen, the bathrooms. They want to get a sense of the flow, so a tour that shows the walk from the entry to the kitchen, from the garage into the house, from the living room out to the yard. Isolated rooms are a waste of bandwidth.”
Another client of mine had a study done by an independent consultant. They research what buyers look for in a real estate multimedia presentation (also known as virtual tours). What they found was that many agents forget that what a seller wants to see is not what a buyer wants to see. Sellers don’t buy homes buyers do.
Buyers most desirable multimedia content
• Photos of different kinds and angles
• Photos that show character of the property
• Photos of closet spaces, flooring, garage and other details
• Neighborhood photos and information
• Detailed photo description that described amenities and dimensions of the room
The best-of-breed multimedia presentation will feature:
•Large, clear photos
•Photo description next to the photo
•Written descriptions of important facts about the property
•Floor plan or layout map
•Panoramic views of the property’s surroundings/neighborhood
Rona also asked buyers for me in a recent blog post of hers and some of the comments are in this post. PLEASE help me on my quest! Dulcinea? Where are you? Help!!!
