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Nielsen Data reveals low tablet adoption, rising mobile web use



As Nielsen wraps up their 2010 data, they have compiled their complete annual research into their 2010 U.S. Media Universe report revealing some surprising facts about America’s gadget obsession (or lack thereof in some cases). Text messaging is still alive and well and mobile phone web use is on the rise, yet current tablet ownership is extremely low with an equally surprisingly low number of people intending to purchase tablet technologies.

According to the report, there are 228 million mobile phone users over the age of 13. There are 310 million Americans total, including children, so 74% of all living people in America have a mobile phone. Take pause and note that this means almost every single person over the age of 13 is carrying a cell phone in their pocket right now.

Of those mobile phone users, 83.2 million are mobile phone web users, meaning that 36.5% of all mobile phone users are using the web on their device. What strikes us, however is that this number is so low given that the top 10 mobile phones sold are all web capable.

Speaking of the top 10 phones:

  1. Apple iPhone 3Gs
  2. Samsung sch-u450 (Intensity, Doubletake)
  3. Motorola Droid
  4. RIM blackberry 8500 series (Curve 8520, 8530)
  5. Apple iPhone 4
  6. Apple iPhone 3G
  7. RIM Blackberry 8300 series (Curve 8310, 8320, 8330, 8350i)
  8. LG VX9200 (enV3)
  9. Samsung SCH-U350 series (Smooth, Glint)
  10. RIM Blackberry 9700 (Bold)

Text messaging on the rise

We’ve talked before about the rise in text messaging and GenY’s increasing preference for Realtors to communicate via text, and across all demographics, text messaging is alive, well and on the rise. 66% of all mobile phone owners send SMS/text messages with teens still dominating the number of texts sent per month. Users aged 18-24 text twice as much as those aged 25-34, and teens aged 13-17 text twice as much as that. This number has dramatically risen over the years, and as much as we cover emerging trends, text messaging is still an effective method of reaching and communicating with buyers.

Emerging technologies

Of all the Nielsen data, what struck us the most was their research on emerging device ownership and purchase intent:

  • 75% have computers with high speed internet, 5% “definitely/probably will buy”
  • 14% have tvs with internet connections, 7% “definitely/probably will buy”
  • 10% have devices that connect their TV to the internet, 7% “definitely/probably will buy”
  • 9% have netbooks, 6% “definitely/probably will buy”
  • 5% have ebook readers, 7% “definitely/probably will buy”
  • 1% have tablets, 6% “definitely/probably will buy”

Overall, 2012 will look dramatically different than 2010

What these overall trends (of adoption rates and use of what tech savvy individuals would call dated technologies) show is that Apple doesn’t quite have a corner on the American market given that Apple is one of the only companies with a tablet out in early 2010. Sure, it’s the media darling and sure, it’s got widespread appeal, but Nielsen shows that so few people in America actually own or intend on purchasing advanced technologies that the landscape isn’t changing as quickly as some have speculated it would. These numbers will look dramatically different in 2012 as retail shelves are stocked with dozens of iPad and iPhone competitors, most likely led by Google.

For the full Nielsen report, click here.

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  1. Jodi

    January 6, 2011 at 11:21 am

    As soon as our MLS runs on an iPad, I’ll buy one.

  2. David Pylyp

    January 8, 2011 at 11:35 am

    So……. I want a tablet
    Lenovo has a tablet where the screen turns and lays back
    iPad the obvious choice… but
    Rim has a second gen tablet coming out that will integrate everything I want.

    Smart Phones and Tablets are where we are going!

    Living in Toronto and Loving it!
    David Pylyp

  3. Jonathan Price

    January 8, 2011 at 1:28 pm

    Well, my family ignored my broad hints to get me an iPad at Xmas

  4. Pingback: Apps are dead, so how are w supposed to appeal to mobile users? - The Real Daily

  5. Pingback: Apps are dead, so how are do we appeal to mobile users now!? - The American Genius

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Austin tops the list of best places to buy a home

When looking to buy a home, taking the long view is important before making such a huge investment – where are the best places to make that commitment?



Looking at the bigger picture

(REALUOSO.COM) – Let us first express that although we are completely biased about Texas (we’re headquartered here, I personally grew up here), the data is not – Texas is the best. That’s a scientific fact. There’s a running joke in Austin that if there is a list of “best places to [anything],” we’re on it, and the joke causes eye rolls instead of humility (we’re sore winners and sore losers in this town).

That said, dug into the data and determined that the top 12 places to buy a home are currently Texas and North Carolina (and Portland, I guess you’re okay too or whatever).

They examined the nerdiest of numbers from the compound annual growth rate in inflation-adjusted GDP to cost premium, affordability, taxes, job growth, and housing availability.

“Buying a house is a big decision and a big commitment,” the company notes. “Although U.S. home prices have risen in the long term, the last decade has shown that path is sometimes full of twists, turns, dizzying heights and steep, abrupt falls. Today, home prices are stabilizing and increasing in most areas of the U.S.”

Click here to continue reading the list of the 12 best places to buy a home…

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Housing News

Average age of houses on the rise, so is it now better or worse to buy new?

With aging housing in America, are first-time buyers better off buying new or existing homes? The average age of a home is rising, as is the price of new housing, so a shift could be upon us.



aging housing inventory

aging housing inventory

The average home age is higher than ever

(REALUOSO.COM) – In a survey from the Department of Housing and Urban Development American Housing Survey (AHS), the median age of homes in the United States was 35 years old. In Texas, homes are a bit younger with the median age between 19 – 29 years. The northeast has the oldest homes, with the median age between 50 – 61 years. In 1985, the median age of a home was only 23 years.

With more houses around 40 years old, the National Association of Realtors asserts that homeowners will have to undertake remodeling and renovation projects before selling unless the home is sold as-is, in which case the buyer will be responsible to update their new residence. Even homeowners who aren’t selling will need to consider remodeling for structural and aesthetic reasons.

Prices of new homes on the rise

Newer homes cost more than they used to. The price differential between new homes and older homes has increased from 10 percent traditionally to around 37 percent in 2014. This is due to rising construction costs, scarcity of lots, and a low inventory of new homes that doesn’t meet the demand.

Click here to continue reading this story…

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Housing News

Are Realtors the real loser in the fight between Zillow Group and Move, Inc.?

The last year has been one of dramatic and rapid change in the real estate tech sector, but Realtors are vulnerable, and we’re worried.



zillow move

zillow move

Why Realtors are vulnerable to these rapid changes

(REALUOSO.COM) – Corporate warfare demands headlines in every industry, but in the real estate tech sector, a storm has been brewing for years, which in the last year has come to a head. Zillow Group and Move, Inc. (which is owned by News Corp. and operates ListHub,, TopProducer, and other brands) have been competing for a decade now, and the race has appeared to be an aggressive yet polite boxing match. Last year, the gloves came off, and now, they’ve drawn swords and appear to want blood.

Note: We’ll let you decide which company plays which role in the image above.

So how then, does any of this make Realtors the victims of this sword fight? Let’s get everyone up to speed, and then we’ll discuss.

1. Zillow poaches top talent, Move/NAR sues

It all started last year when the gloves came off – Move’s Chief Strategy Officer (who was also’s President), Errol Samuelson jumped ship and joined Zillow on the same day he phoned in his resignation without notice. He left under questionable circumstances, which has led to a lengthy legal battle (wherein Move and NAR have sued Zillow and Samuelson over allegations of breach of contract, breach of fiduciary duty, and misappropriation of trade secrets), with the most recent motion being for contempt, which a judge granted to Move/NAR after the mysterious “Samuelson Memo” surfaced.

Salt was added to the wound when Move awarded Samuelson’s job to Move veteran, Curt Beardsley, who days after Samuelson left, also defected to Zillow. This too led to a lawsuit, with allegations including breach of contract, violation of corporations code, illegal dumping of stocks, and Move has sought restitution. These charges are extremely serious, but demanded slightly less attention than the ongoing lawsuit against Samuelson.

2. Two major media brands emerge

Last fall, the News Corp. acquisition of Move, Inc. was given the green light by the feds, and this month, Zillow finalized their acquisition of Trulia.

…Click here to continue reading this story…

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