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1947’s Man to Man (22+ minutes) is a – How to Tune up Your Salesmanship – film that takes place in a dream and includes a good representation of the superego as a sitting judge.
Elmo Wheeler’s Five Selling Principles
- Sell the Sizzle
- Don’t Write – Telegraph
- Say it with Flowers
- Don’t Ask If – Ask Which
- Watch Your Bark
“It’s not so much what you say as much as what the customer wanta to hear.”
