Posts By John Harper
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Business Marketing
Ghostbusters
She was a lurker. She watched, she read, she lurked – for weeks. She ordered the Market Details Report and then she...
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Business Marketing
Computer Genius Flunks Common Sense Test
I’m no genius, as you know, but even so, I’m still somewhat smarter than a tree stump – I think. I...
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Business Marketing
2.4 = 3.0
This isn’t Einstein’s Theory of Relativity and I’m no genius, but I run into this type of illogical logic everyday in real...
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Business Marketing
“The Governor Is On The Line”
How would you like a call like that? Well that’s almost what’s happening with my friend Jim Walberg of Caribbean Islands Realty.I’ve...
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Business Marketing
Real Estate 1.0
…is Kicking 2.0’s Butt Real estate 1.0 seems to be kicking real estate 2.0’s butt these days in California’s East Bay area....
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Opinion Editorials
Neighborhood Expert Lost the 7% Commission
Here’s a story about the Neighborhood Expert that had a 7% commission listing and lost it despite all his expertise. Before I...
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Business Marketing
11 to 11 Million in LESS than a Decade
Last summer, I signed up for a free day with Mike Ferry. I had received a phone call from one of his...
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Business Marketing
Konnects is Ill Will Hunting and Bagging Big Game
Konnects – a new self-proclaimed business network. I received an invitation to join from someone I don’t really know, but what the...
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Opinion Editorials
Man to Man
If you’re not familiar with the Internet Archive, you might want to check it out. Everything stored there can be used under...
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Business Marketing
Google Calendar Your Groups
If you’re not familiar with Duct Tape Marketing – consider a familiarization tour. Here’s an example of what marketing genius John Jantsch...
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Service
Do Eating Disorders Trump Foreclosures
Recently, I got yanked out of my real estate focused world with an email alerting me to the fact that my 12–year...
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Public Relations
Orphans May Need Your Help
There’s been a lot of shake, rattle and roll in the real estate industry of late. We had months and months of...
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Business Marketing
The Neighborhood Expert Myth
In most Realtor Association offices, you can purchase a “Neighborhood Expert” sign rider. A sign rider is one of those 8×30 one-liners...
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G-Love
2008 Update
I’m no genius, but I did remember to do this today. It’s time to give your footer some attention Now if I...
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Business Marketing
Protect and Promote Your Good Name
Yesterday, I received a call from Craig McClelland of Simply Sold Real Estate. Craig was calling about the Feed for Thought post I...
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Opinion Editorials
Blank Slate of ’08
I woke up today with the feeling of “the blank slate.” I can’t remember begining a year with this feeling. I’m not...
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Holiday
When the Rubber Meets the Road
It’s Christmas Eve Day. I look forward to this day all year. For over 15 years I have reserved this day for...
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Ethics
Drama Mama and the Llama Comma Lama
I’m no genius, so when things heated up over all the drama – I went looking for knowledge. Drama is the specific...
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Friday
Paints and Thinners
Where do you fall on the Paint/Thinner continuum? Do you bring some local color into situations and interactions? Do you brighten the...
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Business Marketing
Marketing YOU During the Holidays
The Holiday Season provides us with many opportunities to have some fun with our marketing and prospecting. I realize that some may...
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Business Marketing
Bad Coffee Blues
I enjoy a good cup of coffee, but every week I attend a couple of Realtor Marketing Association meetings where they serve...
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G-Love
Pay it Fourward
Pay it Fourward – The Enjoyment of Generosity and Kindness If you didn’t catch the movie or don’t know about Pay it...
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Business Marketing
Rapport is a Necessity NOT an Option
To be clear, let me just restate – rapport is a necessity NOT an option. When you’re in the people business, the...
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Business Marketing
How to Get the Listing Everytime
This video is about 8 minutes, but it is fascinating. I’d like to hear a few comments before I write what I...
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Business Marketing
Big Changes @ The Harper Team
There are big changes afoot over at The Harper Team. We are merging our team with one of the highest production teams...
