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John Harper

Writer for national real estate opinion column AgentGenius.com, focusing on the improvement of the real estate industry by educating peers about technology, real estate legislation, ethics, practices and brokerage with the end result being that consumers have a better experience.

Business Marketing

She was a lurker. She watched, she read, she lurked – for weeks. She ordered the Market Details Report and then she called –...

Business Marketing

This isn’t Einstein’s Theory of Relativity and I’m no genius, but I run into this type of illogical logic everyday in real estate. In...

Business Marketing

How would you like a call like that? Well that’s almost what’s happening with my friend Jim Walberg of Caribbean Islands Realty.I’ve been coaching...

Business Marketing

…is Kicking 2.0’s Butt Real estate 1.0 seems to be kicking real estate 2.0’s butt these days in California’s East Bay area. Keller Williams...

Opinion Editorials

If you’re not familiar with the Internet Archive, you might want to check it out. Everything stored there can be used under the Creative...

Business Marketing

If you’re not familiar with Duct Tape Marketing – consider a familiarization tour. Here’s an example of what marketing genius John Jantsch has to...

Public Relations

There’s been a lot of shake, rattle and roll in the real estate industry of late. We had months and months of bubble talk,...

Business Marketing

In most Realtor Association offices, you can purchase a “Neighborhood Expert” sign rider. A sign rider is one of those 8×30 one-liners that hang...

G-Love

I’m no genius, but I did remember to do this today. It’s time to give your footer some attention Now if I can just...

Opinion Editorials

I woke up today with the feeling of “the blank slate.” I can’t remember begining a year with this feeling. I’m not one for...

Friday

Where do you fall on the Paint/Thinner continuum? Do you bring some local color into situations and interactions? Do you brighten the room, freshen...

Business Marketing

I enjoy a good cup of coffee, but every week I attend a couple of Realtor Marketing Association meetings where they serve commercial mediocre...

G-Love

Pay it Fourward – The Enjoyment of Generosity and Kindness If you didn’t catch the movie or don’t know about Pay it Forward, here...

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The American Genius is a strong news voice in the entrepreneur and tech world, offering meaningful, concise insight into emerging technologies, the digital economy, best practices, and a shifting business culture. We refuse to publish fluff, and our readers rely on us for inspiring action. Copyright © 2005-2022, The American Genius, LLC.