Connect with us

Hi, what are you looking for?

The American GeniusThe American Genius

Business Marketing

Marketing YOU During the Holidays

harper teamThe Holiday Season provides us with many opportunities to have some fun with our marketing and prospecting. I realize that some may feel that this is the time of year to “give it a rest,” but there are unique opportunities that exist at this time of year that should not be ignored.

Like this post I wrote last year –

Your Neighbors are Begging You to Stop By – Will You Miss the Opportunity

starbucks-gift-card.jpgHere is an idea I am going to try on Christmas Eve. I am going to go to the Starbucks nearest my farm and buy a $100 gift card. Then I am going to give it to the cashier along with 40 business cards and tell the cashier that I am buying coffee for however many people it takes to blow through the $100. Only drinks – no pastries or coffee beans or gifts.

“Common sense is instinct. Enough of it is genius.” – George Bernard Shaw.

I’m not sure I have much of either, but what the heck, have some fun with the Holidays.

Advertisement. Scroll to continue reading.
Written By

Writer for national real estate opinion column, focusing on the improvement of the real estate industry by educating peers about technology, real estate legislation, ethics, practices and brokerage with the end result being that consumers have a better experience.



  1. Mariana

    December 20, 2007 at 1:36 pm

    This is a great idea! I have often paid for the car behind me, but that seems like a much better idea!

  2. Carson

    December 20, 2007 at 1:52 pm

    Whoa that really is genius.

  3. ines

    December 20, 2007 at 2:46 pm

    Genius! Genius! Genius! I’m running over to my starbucks now.

  4. Vicki Moore

    December 20, 2007 at 4:32 pm

    Clever. Clever. Clever. Thanks for sharing.

  5. Erion Shehaj

    December 20, 2007 at 7:12 pm

    “Only drinks – no pastries or coffee beans or gifts.”

    Clever clarification… You don’t want some dude buying up all the cranberry bliss bars he can carry and debunk your idea. Very original, by the way!

  6. PeterT

    December 20, 2007 at 7:26 pm

    Great idea. It’s a random act of kindness with a business twist. Being that there is a Starbucks on every corner, are you choosing the one that fits your demographic profile best? The time people stop by may matter, too. Please report back with any results.

  7. Hawaiian Coffee

    December 11, 2009 at 1:47 pm

    I love this idea. Of course, we would go to the local cafe and not the big superstore, but that might be more effective anyway.

Leave a Reply

Your email address will not be published. Required fields are marked *


American Genius
news neatly in your inbox

Subscribe to our mailing list for news sent straight to your email inbox.



The American Genius is a strong news voice in the entrepreneur and tech world, offering meaningful, concise insight into emerging technologies, the digital economy, best practices, and a shifting business culture. We refuse to publish fluff, and our readers rely on us for inspiring action. Copyright © 2005-2022, The American Genius, LLC.